The Best Online Directories for You Las Vegas Website

It is a well known fact in the internet world that the DMOZ directory is the best online directory to submit your Las Vegas website to. DMOZ, The Open Directory Project (ODP), is a huge categorized directory of web sites and pages which is staffed by volunteer editors. Each and every website page added to the DMOZ directory is manually reviewed before it is added to their directory and it can sometimes be a challenge to get added as DMOZ editors are backed up with inquiries for additions… it can take month or years to be added. Being listed in their directory is free.

Alternatives and Supplements to Submitting to DMOZ

In addition to submitting your website to DMOZ, you can also submit it to hundreds of free online directories . Submitting site to online free web directories can quickly increase your google page rank and rankings on the google search engine. PageRank is an major part of google’s website ranking algorithm, and the higher the PageRank of your website, the higher your organic listing can appear on a google search. The PageRank within your Las Vegas website is increased by pages from other websites linking to it, and the higher the PageRank of the websites that link to it, the better it is for the your web site. 

When submitting your website to free online web directories, be sure to take time to find just the right category for add it to Don’t be tempted to submit your website to a category that is higher up the tree structure than it should be, because it probably won’t be accepted and will increase the chance of delays in getting your website added.

For a list of major search engines and directories visit searchenginewatch.com.

As a Las Vegas small business marketer, you are always keeping an eye out for low cost ideas to market your products and services and boost sales and profits. There are hidden marketing opportunities all around that you can take advantage of to help give you a competitive edge! Just takes a bit of thought.

Have you been overlooking potential customers? Are there any particular vertical markets you may have missed? If so, do you currently advertise or market to these potential groups? By tapping into new vertical marketing groups, you just might uncover a large amount of business you never knew your could have. Try running a campaign targeting these new groups and tailor your ads and messaging specifically to these groups.

For example, if you are targeting the Hispanic community be sure the creative of the advertisement speaks to the Hispanic community. Does the advertisement need to be in Spanish, English or both? What messaging and special call to action will speak most to this community. All of these points should be considered so gain an insight to their special needs.

Will your website, brochure and other marketing materials need to be revised or updated to help market to a new vertical set of customers? Make sure your materials support forging into a new market of hidden potential customers!

Reciprocal Link Exchange - Increase Traffic to Your Website

Implementing a Reciprocal Link Exchange program for your Las Vegas website can still be very beneficial to your website ranking and gaining traffic.

To start, a Reciprocal Link Campaign means placing links on other people’s websites to your and vice versa on what is usually called a “Links” page on a website. It is easier to acquire reciprocal links vs. just one-way links. If your Las Vegas website holds valuable information, it is likely other webmasters will accept a reciprocal link invitation to help cross-promote your website out on the internet. You display a link to their website and they’ll add a reciprocal link from their website back to yours.

Credibility is important. Try to not link to other websites that are poorly designed, have no valuable information or websites of an unrelated topic or an annoying link farm website. When Google spiders your website, it will assign a value to reciprocal links that it deems relevant. Websites containing similar keywords and content will be viewed as related and relevant web sites, and will thus count towards gaining credibility for your website.

Organize a Reciprocal Link Campaign for Your Website

Start by doing some research out on the internet to find websites that you may want to exchange links with. Try to pick complimentary (but not competitive) websites that have a google page rank equal to or higher than your website. Email the webmaster of the website you’d like to exchange links with and explain the benefits of exchanging links and see if they are open to the Link Exchange. 

To make it easier for the webmaster you’re requesting a reciprocal link from, include the actual piece of code they would need to insert on their website that would link back to yours. Make sure the actual link you provide has relevant keywords that would link back to your website. For example, if you are a Las Vegas florist, the link title you would provide to the webmaster might read “Las Vegas florist.” The keywords as part of the link help your google page ranking.

Remember, google still partially factors links back to your website into its search engine ranking criteria, so anything you can do to help your website’s ranking on google will help!

Resources

• Automatic Link Exchange Software - AutoLinksPro
• How to Get Reciprocal Links - AssociatePrograms.com
• Sites that swap and exchange reciprocal links - linkpartners.com
• Free Link Exchange Service - GotLinks.com

One of the main goals of having your Las Vegas website out on the internet is to provide helpful and interesting information to your website visitor. This key face with help drive satisfaction for your customers and potential customers and if you have satisfied website visitors and customers, they will quickly become return customers who will stay loyal! They will even recommend your Las Vegas website to others.

Of course, the more traffic you have to your website from your satisfied customers, you can begin to collect their email address for email marketing purposes. An email newsletter is an excellent way to capitalize on your email list and communicate with your clients. With an email newsletter, you can send out relevant articles, tips, tricks and special offers that will help drive business.

Email newsletter marketing is a very inexpensive and effective way to help market your website, your company and its products and services. You can sign up with an email marketing company like constantcontact.com at a very reasonable cost. In your account you can choose from a wide variety of templates, upload an excel spreadsheet of your contacts, compose your newsletter, and click send. Make sure to include links back to your website! 

You want to make sure that all of the contacts you are adding to your email contact database are opt-in, which means they give their consent to receive email from you. If you collect email addresses with a consent check box, you are most likely covered. With an opt-in subscriber list, you are can be fairly sure that the email newsletters you’re send out are received, viewed and read your subscribers and not simply being deleted. 

The other side of the coin is that if you are sending out email newsletters to help promote your Las Vegas website and business and if you aren’t delivering relevant information or the information that your customers are expecting, you run the risk of having subcribers unsubscribe. 

Here are some tips for relevant and engaging email newsletter content:

• Make your newsletters fun and creative while still maintaining professionalism
• Add photos and links to your website
• Research what information your customers are most interested in and information that will help them solve business problems
• Write articles that are informational and engaging, but keep them short and sweet
• Keep the content varied and diverse, don’t over write about one topic or subject
• Put coupons and special offers in your newsletters

If your email newsletters subscribers can benefits from your well written newsletters, they will actually look forward to receiving them! Just don’t email them too often, you don’t want to annoy them!

Happy New Year to all Las Vegas businesses and here’s to your continued success in 2010!

A new year is also a great time to step back from your Las Vegas business and assess all of your current online and offline marketing materials. Have you added products and services? Is it time to refresh your brochure, business cards or logos? Is your website up to date?

This is a great time to readjust things that might not have worked for your business in 2009. Consider polishing your corporate identity and developing new marketing materials. Consider advertising online to promote your website. Consider building partnerships with companies that offer complimentary products and services.

This is a good time to commit yourself to getting out into the Las Vegas community and meeting other business professionals in Las Vegas. You’ll have the time to hear about other companies and businesses and perhaps learn from what they are doing and what has worked for them. It’s also an opportunity to promote your own businesses products and services.

Any way you look at it, you should take the time this week to write down 10 new marketing and business goals and execute one each month of the new year! 2010 should become your year to grow!

Individual blogs for many Las Vegas businesses have become a necessity in this social media generation. In the day and of MySpace, Facebook, and Twitter businesses are expected to keep up on the trend. Consumers enjoy being able to quickly and conveniently access their favorite companies news updates in one spot. A blog is a great way to inform your consumers of everything happening with your company; upcoming events, current promotions, new items, product reviews, and customer reviews.

If your company has a small budget do not get discouraged, creating a free blog for your company’s website is simple and can be the best way to go even! If you host your own website you can contact your host provider to see if they offer free simple integration with any blogging platforms. If you do not then don’t you worry, there are still many more options for you to look at! You can have your blog hosted by a specialized provider and link it to your company’s website. Some of the free blogging companies include; Blogger, MySpace, OnSugar, Microsoft Live Spaces, Weebly, Webnode, and Yola.

The main downfall of choosing a free blogging option is that by default you will not get your own dedicated domain, instead you will get a sub domain of which ever company you choose to host your blog with (i.e. your website would be http://www.myblog.weebly.com). This can be changed with most blog hosting companies by purchasing your own dedicated domain. Also be aware that with some free blogs you may be limited on your options for advertisement this could even affect your ability to link to you our ecommerce website. All of the blog platforms that are previously listed do not limit your ability to link to outside websites or advertise on your own blog, but if you do choose to go with another blogging platform be sure to read all Terms & Conditions carefully.

You can benefit quite a bit from using a free blogging platform; the obvious one is that you will not have to expand your budget to keep up with the new social media frenzy. The others are savers on your time and IT needs. The free blogging platforms include free templates, and simple to use integration with necessary add-ons. A free blog for your Las Vegas Business is the perfect way to reach a new level of customers and media attention!

For professional Las Vegas blog design, blog marketing and blog content creation services, visit perkolate.com.

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