Marketing your Las Vegas company in a recession is just as important as marketing in a more stable or fat economy. Even if your marketing budget is reduced, you cannot and must not eliminate that marketing budget during a recession.

Don’t Cut Out Marketing

Reason why? If you don’t keep up with your company’s marketing, your competitors surely will.  The number one way to lose a foothold in the market place is to disappear from the public’s eye. When your competitors are cutting back, you can forge forward with increasing your visibility and market share.

Optimize Your Website’s Home Page

Having a clear call-to-action and a clear competitive edge on your website’s homepage is essential to attracting and retaining clients and customers. Make sure that your website’s home page is enticing, has plently of links to subpages, testimonials, and facts to back up why your company could benefit their business during a recession.

Focus on Customer Retention

One of your greatest assets as a company is your current clients. Work with them during harder times, keep costs low for them. Also suggest ways to help them grow their businesses during tough times, they may have the budget and you may be able to help. Keep them happy and keep them satisfied!

Follow Up On Old Leads

You never know what business you may find when following up on old leads. Pull out every business card, open every email, follow up with every friend and family member that has referred business in the past.

Google, the great internet god of our lifetime, actually offers many valuable (and many times free) online marketing tools and networking tools that can truly help your marketing efforts and help grow your Las Vegas business and grow your social network. Here are some of the google products that you may find helpful:

• Google Alerts - get email updates on the topics of your choice.
• Google Checkout - a faster, safer and more convenient way to shop online.
• Google Image Search - the most comprehensive image search on the web.
• Google Maps - View maps and directions.
• Google Patents - Search the full text of US Patents.
• Google Toolbar - Add a search box to your browser.
• Blogger - Share your life online with a blog — it’s fast, easy, and free.
• Google Groups - Create mailing lists and discussion groups.
• Knol - Share what you know.
• orkut - Meet new people and stay in touch with friends.
• Picasa - Find, edit and share your photos.
• Google Translate - View web pages in other languages.
• YouTube - Watch, upload and share videos.
• Google Webmaster Tools - Improve your site’s visibility in Google search results. It’s free.
• Google Analytics - Makes it easy to improve your results online.
• Google AdSense - Maximize revenue from your online content.
• Google Sites - Free websites and wikis.

If you are a business owner in Las Vegas, you know the value and importance of generating leads for your business or company. Leads translate to client and clients equal revenue.

How should you go about finding leads for your Las Vegas business? This can be complicated as there are many ways to accomplish this goal.  You need to make sure you have a target market in mind before you strategize over a lead generation program.

Here are some ideas for lead generation:

• Start with friends and family. They know you and trust you already and they can be some of your best spokespeople, so make sure you remind them of what your company offers and tell them to mention it to their business contacts and friends.
• Run marketing campaigns to your existing clients and encourage referrals. They are also excellent for referrals and they already trust you and do business with you.
• Make sure your website is search engine optimization friendly. Gain traffic on your website by having a professional company optimize your website with specific keywords.
• Consider a paid inclusion program. Sign up for a google AdWords campaign, set a budget, and send traffic to your website.  Traffic turns into leads.
• Email Marketing. Consider building a monthly email marketing newsletter to send to your existing clients.
• Blogs. Writing and maintaining a blog can get you visibility and website traffic and can convert visitors to leads
• Business Networking groups in Las Vegas. Meeting other people and referring business to each other is another key way to generate leads for your business or company.