The Best Online Directories for You Las Vegas Website

It is a well known fact in the internet world that the DMOZ directory is the best online directory to submit your Las Vegas website to. DMOZ, The Open Directory Project (ODP), is a huge categorized directory of web sites and pages which is staffed by volunteer editors. Each and every website page added to the DMOZ directory is manually reviewed before it is added to their directory and it can sometimes be a challenge to get added as DMOZ editors are backed up with inquiries for additions… it can take month or years to be added. Being listed in their directory is free.

Alternatives and Supplements to Submitting to DMOZ

In addition to submitting your website to DMOZ, you can also submit it to hundreds of free online directories . Submitting site to online free web directories can quickly increase your google page rank and rankings on the google search engine. PageRank is an major part of google’s website ranking algorithm, and the higher the PageRank of your website, the higher your organic listing can appear on a google search. The PageRank within your Las Vegas website is increased by pages from other websites linking to it, and the higher the PageRank of the websites that link to it, the better it is for the your web site. 

When submitting your website to free online web directories, be sure to take time to find just the right category for add it to Don’t be tempted to submit your website to a category that is higher up the tree structure than it should be, because it probably won’t be accepted and will increase the chance of delays in getting your website added.

For a list of major search engines and directories visit searchenginewatch.com.

Reciprocal Link Exchange - Increase Traffic to Your Website

Implementing a Reciprocal Link Exchange program for your Las Vegas website can still be very beneficial to your website ranking and gaining traffic.

To start, a Reciprocal Link Campaign means placing links on other people’s websites to your and vice versa on what is usually called a “Links” page on a website. It is easier to acquire reciprocal links vs. just one-way links. If your Las Vegas website holds valuable information, it is likely other webmasters will accept a reciprocal link invitation to help cross-promote your website out on the internet. You display a link to their website and they’ll add a reciprocal link from their website back to yours.

Credibility is important. Try to not link to other websites that are poorly designed, have no valuable information or websites of an unrelated topic or an annoying link farm website. When Google spiders your website, it will assign a value to reciprocal links that it deems relevant. Websites containing similar keywords and content will be viewed as related and relevant web sites, and will thus count towards gaining credibility for your website.

Organize a Reciprocal Link Campaign for Your Website

Start by doing some research out on the internet to find websites that you may want to exchange links with. Try to pick complimentary (but not competitive) websites that have a google page rank equal to or higher than your website. Email the webmaster of the website you’d like to exchange links with and explain the benefits of exchanging links and see if they are open to the Link Exchange. 

To make it easier for the webmaster you’re requesting a reciprocal link from, include the actual piece of code they would need to insert on their website that would link back to yours. Make sure the actual link you provide has relevant keywords that would link back to your website. For example, if you are a Las Vegas florist, the link title you would provide to the webmaster might read “Las Vegas florist.” The keywords as part of the link help your google page ranking.

Remember, google still partially factors links back to your website into its search engine ranking criteria, so anything you can do to help your website’s ranking on google will help!

Resources

• Automatic Link Exchange Software - AutoLinksPro
• How to Get Reciprocal Links - AssociatePrograms.com
• Sites that swap and exchange reciprocal links - linkpartners.com
• Free Link Exchange Service - GotLinks.com

One of the main goals of having your Las Vegas website out on the internet is to provide helpful and interesting information to your website visitor. This key face with help drive satisfaction for your customers and potential customers and if you have satisfied website visitors and customers, they will quickly become return customers who will stay loyal! They will even recommend your Las Vegas website to others.

Of course, the more traffic you have to your website from your satisfied customers, you can begin to collect their email address for email marketing purposes. An email newsletter is an excellent way to capitalize on your email list and communicate with your clients. With an email newsletter, you can send out relevant articles, tips, tricks and special offers that will help drive business.

Email newsletter marketing is a very inexpensive and effective way to help market your website, your company and its products and services. You can sign up with an email marketing company like constantcontact.com at a very reasonable cost. In your account you can choose from a wide variety of templates, upload an excel spreadsheet of your contacts, compose your newsletter, and click send. Make sure to include links back to your website! 

You want to make sure that all of the contacts you are adding to your email contact database are opt-in, which means they give their consent to receive email from you. If you collect email addresses with a consent check box, you are most likely covered. With an opt-in subscriber list, you are can be fairly sure that the email newsletters you’re send out are received, viewed and read your subscribers and not simply being deleted. 

The other side of the coin is that if you are sending out email newsletters to help promote your Las Vegas website and business and if you aren’t delivering relevant information or the information that your customers are expecting, you run the risk of having subcribers unsubscribe. 

Here are some tips for relevant and engaging email newsletter content:

• Make your newsletters fun and creative while still maintaining professionalism
• Add photos and links to your website
• Research what information your customers are most interested in and information that will help them solve business problems
• Write articles that are informational and engaging, but keep them short and sweet
• Keep the content varied and diverse, don’t over write about one topic or subject
• Put coupons and special offers in your newsletters

If your email newsletters subscribers can benefits from your well written newsletters, they will actually look forward to receiving them! Just don’t email them too often, you don’t want to annoy them!

Search engine optimization or SEO is a set of tactics you do to your Las Vegas web site so that search engines will rank it higher in their results for your keywords. 

The reason we use SEO is so that more people will find your web site. This is known as visibility.

Being ranked highly, especially with placement on the first page, means you will get more targeted traffic to your web site. Targeted traffic is the term for web site visitors that are interested in the content of your site and/or the things you sell. 

One of the first SEO tactics you should know about is choosing your keywords. A keyword is a word or group of words that people would think of when they are looking for information that your site provides, a word or phrase that you might type into a google search for example. You want your keywords to be as specific as possible. 

For example if your keyword is “golf” you will have the competition of over 87 million web pages with the same key word. If you choose a narrower focus, in the same field, such as “left handed ladies golf driver” you will have very little competition - so people searching for this specific type of driver will most likely find you on the first page of the search engine results. 

Some other SEO techniques are:

• repeating keywords and phrases on your website pages
• optimizing META tags on your website
• optimizing html page names
• adding a sitemap page to your website that is rich in keywords
• adding your website link to top search engines and directories
• back links -having your web site link appear on other web sites
• key word suggestion tool - to help determine what key words your customers are already searching for
• reciprocal link checker tool - which checks to see if people you have exchanged links with really do have your link on their site. 

There are many other tools available. Some sites that offer free SEO tools are:

• http://www.seotoolset.com/tools/free_tools.html
• http://tools.seobook.com/
• http://www.seomoz.org/tools

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When looking into building a website in Las Vegas, or trying to further your website into something a bit more successful, finding ways to improve your search engine rankings is a very important concept. The first thing you should know to fully understand how to improve your search engine rankings is to know exactly what it is and how it is affected positively and negatively.

What are search engine rankings?

Search engine rankings are positive and negative marks given to your website by the search engine providers themselves, like google for example. A search engine ranking will either make your website higher or lower in search engine results pages - the difference from your website appearing on the first page or the hundreth.

What can I do to improve my search engine ranking?

Search engine rankings are influenced by many different concepts, strategies and tactics -  all built into how your website is structured, designed, and advertised, along with how all of the content is relevant into each other in the use of keywords and key phrases.

Some ways in which you can help improve your search engine ranking is to make sure your web address is simple, short, and supported by the most commonly used addresses such as dot com, which is the most popular on the internet today. If you are able to have relevant keywords as part of your title, that can help tremendously as well.

Another way to improve your ranking is to keep all content on your website relevant to either your website service, or the topics which your website focuses around, for example if your web name is dolphin, then dolphin should be a keyword which is used in all of your content to link relevancy of all web pages to your website. Even advertising pages which are not on your website should also still be relevant to the given topic.

When using keywords you need to watch your density of usage, you do not want to use too many or too few. Too many can get your website black listed as spam by a search engine, while too few will make your website hard to find on a search.

The best way to increase your search engine ranking in a short amount of time to gain maximum traffic, would be to invest some money into your website and hire a professional Las Vegas web design company. A professional web design company knows all the tricks to maximizing page ranking and getting your site to the top of the search engine using Search Engine Optimization (SEO).

When looking for a free web host for your Las Vegas website, it may be difficult to find a good web host although they do exist out there. But through all the hosts which are listed in the search engine it can be difficult to sort the good services from the bad services unless you can find sources which have used most of the services in the past and can inform you where to avoid and where to look. That is what this blog post is here to help you with.

What is free web hosting?

Free web hosting is typically provided by companies as a sample to their services, or a reward to loyal customers who purchase domain names, or transfer domain names to their plans from another service provider. Free hosting does not give full control of servers or the page layout (ususally the hosting company will show their ads on your free website hosted page or website). Typically a free host will provide space on a shared server of between 100 mega bytes to 1,500 mega bytes on average. The actual bandwidth for visitors is often between 500 to 5,000 mega bytes. You can either purchase or use your own domain name on a free plan, or use a provided sub domain if the option is available.

Where can I find free web hosting and what kinds are available?

Free web hosting is available all over the internet in different forms. The most common form of web hosting is a shared host with advertisements. Although there are free hosts which do not force ads onto the free websites but the service is less reliable, and the providers may be at risk of disappearing or going out of business from loss of profits to afford to keep the service running.

Some free services also provide ad free services on a post to host basis, and provide the option to upgrade to a paid service once your website reaches the limitations of space and bandwidth. One example of this service is meek host. Meek host provides 1,500 megabytes of space along with 1,500 megabytes of bandwidth if you successfully manage to continually post 15 posts in their host forum every month before the date limit. Once the date limit is exceeded they will suspend your account and allow you approximately 1 month to redeem your posts to get your services back, or delete your entire account.

Some companies that offer free website hosting in one form or another:

• 000webhost.com - Free Web Hosting with PHP, MySQL and cPanel, No Ads
• Bravenet - Web Hosting, Free Web Hosting and Web Tools
• Free Web Hosting from Doteasy.com
• 110mb.com - Free Website Hosting Provider

What are the downsides of free hosting?

With free hosting you should never launch a website that is entirely important to keep live with NO downtime. Free hosts come and go often due to lack of supporting funds costing the users of the free hosting their websites. Also free hosts tend to have more limitations and also much more downtime than a paid hosting plan.

Professional Hosting Options for your Las Vegas Website

If you aren’t interested in launching a website on a free hosting plan and require the most professional solution from the start (and if you have the modest budget), you should consider a professional Las Vegas website hosting company like www.lasvegaswebhostingonline.com. They are backed by professional performance and excellent customer service.

If you have any further questions about hosting your Las Vegas website, feel free to contact me at michael@marketinginlasvegas.com or call me at 702.341.0085, I’d be happy to help!