Marketing your Las Vegas company in a recession is just as important as marketing in a more stable or fat economy. Even if your marketing budget is reduced, you cannot and must not eliminate that marketing budget during a recession.

Don’t Cut Out Marketing

Reason why? If you don’t keep up with your company’s marketing, your competitors surely will.  The number one way to lose a foothold in the market place is to disappear from the public’s eye. When your competitors are cutting back, you can forge forward with increasing your visibility and market share.

Optimize Your Website’s Home Page

Having a clear call-to-action and a clear competitive edge on your website’s homepage is essential to attracting and retaining clients and customers. Make sure that your website’s home page is enticing, has plently of links to subpages, testimonials, and facts to back up why your company could benefit their business during a recession.

Focus on Customer Retention

One of your greatest assets as a company is your current clients. Work with them during harder times, keep costs low for them. Also suggest ways to help them grow their businesses during tough times, they may have the budget and you may be able to help. Keep them happy and keep them satisfied!

Follow Up On Old Leads

You never know what business you may find when following up on old leads. Pull out every business card, open every email, follow up with every friend and family member that has referred business in the past.

Powerpoint presentations are still an invaluable marketing tool that you can use when presenting your Las Vegas company or business’ products and services to a potential client. Powerpoint presentations are used as a backdrop to your speech or presentation to a potential client. They should be well designed, well written and move quickly in order to keep your audience’s attention.

When you actually sit down to create a presentation for your Las Vegas company, you should keep the following Powerpoint tips in mind:

• Keep concise – if there’s one tip I cannot express enough, it is to keep your Powerpoint slides short and sweet. They are meant to keep listeners and views moving along with your verbal presentation. Even if your presentation is a leave-behind or going to be emailed to a prospective client, you need to keep only the basic facts on the slides. Powerpoint slides are not meant to be web pages or resumes, etc.
• Design professionally – use one of the templates that Powerpoint provides or have a professional company design your Powerpoint slides. Having a professional look and feel provides credibility to your company and keeps your company in prospective customers mind-set when considering which company to choose.
• One topic per slide – keep your information to one topic per slide, even if it means using a few extra slides.  Packing too much information onto slides is annoying and distracting. If you have information that will not fit onto one slide, consider breaking it up into two slides rather than making the font small and the the slide full of text.
• Use visuals – Powerpoint provides many predefined feature for images and animation effects. Don’t over do it but images and photos that support what information is on each slide lends visual appeal and animation can help keep things interesting. Don’t overuse images and animation.
• Print outs – when presenting your Powerpoint presentation to a group of potential customers, provide them each with a printout of your Powerpoint presentation.  At least a black and white copy.  Always great to leave them with a “leave-behind”.
• Use the slide master – look in the help menu and use the Slide Master feature offered by Powerpoint to create a template background, templated fonts and font sizes consistent.
• Practice – when your Powerpoint presentation is finished, practice giving your presentation in your office or home. Presenting it many times to an imaginary audience will help you deliver the presentation perfectly when the big day comes!
• For more information:

Professional Powerpoint Presentation design in Las Vegas

Internet marketing is critical to marketing and promoting your Las Vegas business and website, so you should keep in mind that internet marketing strategy should be an integral part of your overall marketing strategy for your Las Vegas company or business.  I’ve taken time to compile what I consider the top 10 internet marketing strategies you should keep in mind for your Las Vegas business and website:

1. Search Engine Optimization – promotes organic traffic for your website and helps rank and promote your company’s website. Learn more about Search Engine Optimization (SEO).
2. Email Marketing – collect email addresses and create your own email list to market to, including exisiting client. Learn more about email marketing solutions that can help find leads.
3. Utilize Google Tools and Products – google offers a variety of mostly free online marketing tools. Learn more about google’s online marketing tools.
4. Write and Distribute your own Press Releases – writing a press release for your business is relatively simple and there are a ton of free and almost free ways of distributing a press release online. Learn more about writing your own press release.
5. Write a Blog, Publish Articles – if you make yourself an expert or provide insider information about your specific business or industry, you will get noticed. More information on blog marketing.

Okay, so your Las Vegas company or business has a website, that’s a great first start. In addition to a professional website design with good content, your website needs to rank or appear in search engine results like google.

Natural organic search engine rankings for your website bring your website listing to the first few pages of a google search. Organic rankings are the ranking google pulls when you do a search. They are not the paid or sponsored listings or links.

Here’s a visual to help (it’s my company Perkolate coming up #1 on a search for “las vegas marketing company”):

So, how can you improve the organic ranking for your website?

• Have a well written website with a decent amount of content, a couple of hundred words on each page if possible.
• Optimize all META tags on your web pages (title tag, keyword tag and description tag)
• Link to other websites, could be partners of your business, helpful links, articles, community links, etc.
• Have links going between your website pages that are rich in keywords and key phrases.
• Purchase your domain name for several years (tells search engines you’ll be around for awhile!)
• Have a professional SEO company in Las Vegas perform Search Engine Optimization services on your website.
• Consider adding a blog to your website (another great way to get more links and traffic to your website).
• Add your website to the google directory (and all other top 10 search engines)
• Keep your website up to date – search engines like fresh content.

Managing your company’s computer network here in Las Vegas can be a time consuming and confusing job: adding computers to your network, configuring a wireless network, ensuring your computer network has the proper security and maintaining and backing up your company’s valuable data. If you do it yourself or have a non-qualified employee managing your computer network, you may be in for more trouble than it’s worth.

As a marketing professional, I recommend outsourcing all of your server, computer, email and IT support to a professional local Las Vegas company. We work closely with NetEffect, based right here in Las Vegas.

About NetEffect

NetEffect of Las Vegas provides a wide range of computer and IT support and consulting services for small and medium businesses in Southern Nevada. Our cost-effective IT solutions let you focus on running and growing your business rather than wrestling with technology. We operate seamlessly with your business, and provide you and your staff with knowledgeable, friendly engineers. We’re your virtual IT department.

NetEffect is your single point of contact for all technology-related solutions. We can meet your IT needs regardless of your industry. If you’re looking to outsource your IT role, then look no further. NetEffect will provide you with an efficient solution to manage all of your IT needs.

You may have heard of the term “guerilla marketing” and wondered, what in the world is that? Guerilla marketing is a strategy of marketing your Las Vegas company or business with little to no budget, but a fair amount of your own time. It is a way of marketing and advertising that is unconventional, sometimes controversial, and buzz-worthy and involves such unconventional advertising tactics as:

• Publicity Stunts – sometimes newsworthy that might get you place on the evening news
• Business Card Assaults – visit your local libraries and bookstores and place your business cards in every book that relates to your business
• Bumper Stickers – you already know how many people see the back of your bumper in a normal work week
• T-Shirts – giving away free t-shirts with your company’s logo and marketing messaging and web address can lead to awareness and word of mouth advertising
• Open Houses – Invite your clients to an open house at your office, have them bring friends for the fun, great opportunity to introduce yourself and your business products and services
• YouTube videos – create an informative, outrageous or noteworthy video pertaining to your business and post it on YouTube, you never know, it might just become an internet classic
• Business Partnerships – finding other businesses that offer related services to your services and feeding each other business is a great way to help market your business
• Write Articles – for newspapers, magazines, or blogs
• Customer Giveaways and Recognition – give away prizes to clients and honor them with a Customer of The Quarter award