If you are searching for new ways to market your Las Vegas company’s products and services in a tough economy, consider cross-selling related products and services.

What is Cross-Selling?

Cross-selling is the strategy of selling or pushing additional products and services to a new or existing customers. Cross-selling is designed to grow your customer’s reliance on your company and decrease the chance that your customer will go to a competitor in the future. I’m certainly not advocating that you sell products and services that your client doesn’t need or won’t benefit your client’s marketing and business goals, however, even if you think that your clients are aware of all of your company’s products and services, they probably don’t.

For example, let’s say you run a computer IT company and you have a prospective client that is interested in having their laptop repaired. You might go over the potential client’s issues and recommend a solution for that one laptop. With a few more questions, you might discover that he or she also has a PC that hasn’t worked for the past few weeks, or that lead might have a small business with an entire computer network that is being services by an unreliable vendor. Furthermore, they might have no virus protection in place or are having issues with email as well.

So you have addressed a client’s immediate issue and discovered many more issues that you can help resolve for that client.

While cross-selling may make things more convenient for the customer, it also enables you as a business or company owner to sell more products and services!

Internet Advertising for Las Vegas Businesses

When running a business online in Las Vegas there are many aspects of internet marketing which are crucial in building regular traffic to your website to optimize total income through consumers and ad marketing on your own website. The most important aspect in internet marketing is through advertising your own Las Vegas website.

What is internet advertising?

Internet advertising is a means of putting up banners and advertisements which target consumers who are interested in your services to click the ads and go onto your website to see if what you offer is what they need. There are many forms of advertising such as pay per click ads, and actual professionals you can hire to advertise your site in their own professionally proven to work methods.

Why do I need to invest in advertising?

Advertising gives new and existing businesses the kick drive to improve traffic and gain notice in the world wide community. Internet advertising provides websites with the opportunity to make more profits from the advertising itself, than the actual cost of the services. Without advertising your website will not get immediate high page rankings to get into the search engine, and could take a few months to years to actually get noticed enough to make profits which someone can live off of. Sometimes without advertising and the proper development the website could never make enough profit to support it.

What are the different ways to advertise online?

When choosing the best method of advertising there are a few choices available to you currently, some of these choices consist of the following:

Pay per click advertising – This is the most commonly used form of advertising, through pay per click advertising businesses you can choose websites which have signed up with the business to display their ad boxes and purchase space which you only have to pay for per click or per 1,000 page impressions. Typically this is the best method because you are ensuring that what you pay for is giving your website traffic and customers because no one is going to click to come to your website unless they are interested in seeing what your business can offer them. Pay per click advertising accounts can set spending limits so if the website displaying your adds has high levels of traffic you do not end up paying past your budget limit due to high volumes of clicks. An example of pay per click advertising is using google Adwords.

Another form of advertising is to hire a Las Vegas company to assist you with internet marketing and advertising. These companies will either put your ads on their related websites, or use professional techniques of submitting your website advertisements to many big companies which get your advertisements to the top of the search engine. This form of advertising is paid off in one lump sum instead of per visitor so you are receiving unlimited amounts of customers for only one flat rate then constant traffic thereafter.

For more information and professional solutions on internet advertising in Las Vegas, please contact my company, Perkolate at 702.341.0085 or visit our website at www.perkolate.com.

Marketing your Las Vegas company in a recession is just as important as marketing in a more stable or fat economy. Even if your marketing budget is reduced, you cannot and must not eliminate that marketing budget during a recession.

Don’t Cut Out Marketing

Reason why? If you don’t keep up with your company’s marketing, your competitors surely will.  The number one way to lose a foothold in the market place is to disappear from the public’s eye. When your competitors are cutting back, you can forge forward with increasing your visibility and market share.

Optimize Your Website’s Home Page

Having a clear call-to-action and a clear competitive edge on your website’s homepage is essential to attracting and retaining clients and customers. Make sure that your website’s home page is enticing, has plently of links to subpages, testimonials, and facts to back up why your company could benefit their business during a recession.

Focus on Customer Retention

One of your greatest assets as a company is your current clients. Work with them during harder times, keep costs low for them. Also suggest ways to help them grow their businesses during tough times, they may have the budget and you may be able to help. Keep them happy and keep them satisfied!

Follow Up On Old Leads

You never know what business you may find when following up on old leads. Pull out every business card, open every email, follow up with every friend and family member that has referred business in the past.

Powerpoint presentations are still an invaluable marketing tool that you can use when presenting your Las Vegas company or business’ products and services to a potential client. Powerpoint presentations are used as a backdrop to your speech or presentation to a potential client. They should be well designed, well written and move quickly in order to keep your audience’s attention.

When you actually sit down to create a presentation for your Las Vegas company, you should keep the following Powerpoint tips in mind:

• Keep concise - if there’s one tip I cannot express enough, it is to keep your Powerpoint slides short and sweet. They are meant to keep listeners and views moving along with your verbal presentation. Even if your presentation is a leave-behind or going to be emailed to a prospective client, you need to keep only the basic facts on the slides. Powerpoint slides are not meant to be web pages or resumes, etc.
• Design professionally - use one of the templates that Powerpoint provides or have a professional company design your Powerpoint slides. Having a professional look and feel provides credibility to your company and keeps your company in prospective customers mind-set when considering which company to choose.
• One topic per slide - keep your information to one topic per slide, even if it means using a few extra slides.  Packing too much information onto slides is annoying and distracting. If you have information that will not fit onto one slide, consider breaking it up into two slides rather than making the font small and the the slide full of text.
• Use visuals - Powerpoint provides many predefined feature for images and animation effects. Don’t over do it but images and photos that support what information is on each slide lends visual appeal and animation can help keep things interesting. Don’t overuse images and animation.
• Print outs - when presenting your Powerpoint presentation to a group of potential customers, provide them each with a printout of your Powerpoint presentation.  At least a black and white copy.  Always great to leave them with a “leave-behind”.
• Use the slide master - look in the help menu and use the Slide Master feature offered by Powerpoint to create a template background, templated fonts and font sizes consistent.
• Practice - when your Powerpoint presentation is finished, practice giving your presentation in your office or home. Presenting it many times to an imaginary audience will help you deliver the presentation perfectly when the big day comes!
• For more information:

Professional Powerpoint Presentation design in Las Vegas

Internet marketing is critical to marketing and promoting your Las Vegas business and website, so you should keep in mind that internet marketing strategy should be an integral part of your overall marketing strategy for your Las Vegas company or business.  I’ve taken time to compile what I consider the top 10 internet marketing strategies you should keep in mind for your Las Vegas business and website:

1. Search Engine Optimization - promotes organic traffic for your website and helps rank and promote your company’s website. Learn more about Search Engine Optimization (SEO).
2. Email Marketing - collect email addresses and create your own email list to market to, including exisiting client. Learn more about email marketing solutions that can help find leads.
3. Utilize Google Tools and Products - google offers a variety of mostly free online marketing tools. Learn more about google’s online marketing tools.
4. Write and Distribute your own Press Releases - writing a press release for your business is relatively simple and there are a ton of free and almost free ways of distributing a press release online. Learn more about writing your own press release.
5. Write a Blog, Publish Articles - if you make yourself an expert or provide insider information about your specific business or industry, you will get noticed. More information on blog marketing.

Okay, so your Las Vegas company or business has a website, that’s a great first start. In addition to a professional website design with good content, your website needs to rank or appear in search engine results like google.

Natural organic search engine rankings for your website bring your website listing to the first few pages of a google search. Organic rankings are the ranking google pulls when you do a search. They are not the paid or sponsored listings or links.

Here’s a visual to help (it’s my company Perkolate coming up #1 on a search for “las vegas marketing company”):

So, how can you improve the organic ranking for your website?

• Have a well written website with a decent amount of content, a couple of hundred words on each page if possible.
• Optimize all META tags on your web pages (title tag, keyword tag and description tag)
• Link to other websites, could be partners of your business, helpful links, articles, community links, etc.
• Have links going between your website pages that are rich in keywords and key phrases.
• Purchase your domain name for several years (tells search engines you’ll be around for awhile!)
• Have a professional SEO company in Las Vegas perform Search Engine Optimization services on your website.
• Consider adding a blog to your website (another great way to get more links and traffic to your website).
• Add your website to the google directory (and all other top 10 search engines)
• Keep your website up to date - search engines like fresh content.