To reach a broader audience in your Las Vegas marketing efforts, many companies and businesses consider outdoor advertising. With outdoor advertising you can reach a large audience to communicate your message and get your product’s companies and services out into the Las Vegas community’s mindset.

The Benefits of Outdoor Advertising in Las Vegas

• More and more vehicles on the road delivers more commuter viewers to your outdoor ad
• Efficient, lower cost, most effective cost per 1000 viewers
• Makes a statement, big bold ads in public, creates brand awareness
• Repetition, your ad gets viewed over and over again, 24/7 – it never turns off

If you are considering outdoor advertising in Las Vegas, the following are some resources and websites to visit for more information, options and rates:

• ClearChannel Outdoor Advertising, Las Vegas, Nevada
• Gotcha Mobile Media, Las Vegas
• Las Vegas Billboard Ads
• Connell Outdoor Advertising Co.
• Border Billboard
• Mobile Media Mobile Billboard
• OutdoorBillboard.com

Internet Marketing can really encompass several different concepts or terms – online marketing, search engine marketing (SEM), search engine optimization (SEO), website marketing, to name a few. Whichever terms you’ve heard before is not too important; the important take-away is that you need to promote your business online, grow traffic to your website, create an awareness and brand your business online, improve your search engine result rankings and make the Las Vegas community aware that your company even exists.

Many companies and businesses in Las Vegas make the mistake of launching a website and thinking that drones of visitors will magically arrive each day. Not true. Just like a business card that sits in your pocket if you don’t hand it out to people, most of the time a website can sit out on the internet and if you don’t market that web site, people may not even know you or your business exists.

Here are some ways you or a professional internet marketing company can help market your business online:

• Launch a Website – if you don’t already have a web site you are WAY behind the curve.  Get one up right away.
• Search Engine Optimization – research keywords and key phrases that people would find your website during a search on a search engine and put those words and phrases into the copy on your website, make those same words links between your website pages and place those same words into your website’s site map.
• Online PR – There are many opportunities for online PR and Press Releases. For more information see my article on Press Releases for Your Las Vegas Business.
• Google’s Free Online Marketing Tools – here’s a list from wikipedia.org. Very helpful and mostly free.
• Pay-Per-Click Campaign – ever wonder what those Sponsored Listings are when you search on google, yahoo, msn or aol? That’s right, they pay. You can set up your own campaign, choose they keywords, set your monthly budget and start coming up right along side your competitors by setting a pay-per-click campaign.
• Email Marketing – Use a company like Constant Contact to set up an email marketing campaign. You can upload your list of contacts, choose a template and write your email newsletter, it’s easy and fun.
• Launch a Blog – Do you have a lot to say about your particular area of expertise or industry (like I do, hee)? Then launch a blog and tell visitors what you’re thinking and let them find out who you are and what your business specializes in.
• Banner Advertising – Consider buying space on a targeted web site that promotes your products and services. Set up a special landing page so you can track the results

Happy New Year to all Las Vegas businesses and here’s to your continued success in 2010!

A new year is also a great time to step back from your Las Vegas business and assess all of your current online and offline marketing materials. Have you added products and services? Is it time to refresh your brochure, business cards or logos? Is your website up to date?

This is a great time to readjust things that might not have worked for your business in 2009. Consider polishing your corporate identity and developing new marketing materials. Consider advertising online to promote your website. Consider building partnerships with companies that offer complimentary products and services.

This is a good time to commit yourself to getting out into the Las Vegas community and meeting other business professionals in Las Vegas. You’ll have the time to hear about other companies and businesses and perhaps learn from what they are doing and what has worked for them. It’s also an opportunity to promote your own businesses products and services.

Any way you look at it, you should take the time this week to write down 10 new marketing and business goals and execute one each month of the new year! 2010 should become your year to grow!

Casinos and Gaming are a such a huge part of the Las Vegas community and many types of marketing in town that this site would not be complete with a listing of the major Las Vegas casinos, resorts, and hotels. 

Bally’s

Bellagio

Caesar’s Palace

Circus Circus

Encore

Excalibur

Flamingo

Harrah’s

Imperial Palace

Luxor

Mandalay Bay

MGM Grand

Mirage

Monte Carlo

New York New York

Palazzo

Paris Las Vegas

Planet Hollywood

Riviera

Sahara

Stratosphere

Treasure Island

Tropicana

Venetian

Wynn

As a resident of Las Vegas myself, I have visited many Las Vegas restaurants, hotels, casinos, bars and entertainment venues of one sort or another in my spare time. Your spare time to relax can also be an opportunity to meet people within the Las Vegas community and talk, take interest in others and talk about each others careers and businesses. Consider this advice when you’re away from the office, always think about marketing yourself and your business.

The following is a list of places that I frequent where I have directly met people through casual contact that have led to making strong business relationships, new leads and new business:

• Starbucks Coffee on Village Center Circle in Summerlin
• Las Vegas Athletic Clubs
• Vintner Grill in Summerlin
• The Artisan Hotel
• Red Rock Casino, Resort & Spa
• Sapporo
• Einstein Bagel
• RoadRunner Las Vegas
• Agave Mexican Restaurant and Bar

Blogs are a great way to communicate with people in cyberspace and a good way to find potential business partners, new leads and PR in the Las Vegas community. If you don’t have the budget to have a professional company create and integrate a blog into your existing website, there are many free or mostly free options available that you can use to set up your own blog.  Just takes a little time and a slight learning curve and you could be writing your own blog to discuss topics relevant to your business, providing insider information and publishing tips and tricks.

Free and mostly free websites that offer free or low cost blogs:

• Blogger – Create your free blog
• Thoughts.com – FREE blogs
• Weebly – Create a free website and free blog
• Create a free blog at ClearBlogs – Your Web Blog hosting community
• WordPress.com – Get a Free Blog Here