Posted on 02 September 2011
Tags: Advertising, Benefits, Business, company, Effective, email, email marketing campaign, email marketing solutions, las vegas, marketing campaign, marketing newsletter, marketing sales, marketing services, professional, promotions, strategy, tips and tricks, vegas company
Email marketing for your Las Vegas company or business is a very cost effective form of marketing and advertising and can help you keep mindshare in your client’s minds and help find your business new leads.
A professional email marketing services company in Las Vegas can help assist you in desinging a template for your email marketing campaign, help you import your contacts and can train you on how to write your own newsletters, send them out to your database and track the results of your efforts.
In general, you can sign up with a company, like constantcontact.com, and starting at $25/month (cost depends on the size of your email database and the frequency you send emails out to that database), you can communicate directly with your clients and customers from your email database and inform them of:
- Latest company news
- Timely articles, tips and tricks
- Changes in your product and services offerings
- Key management changes
- Specials, promotions and bargains
- Keeps your company in your customer’s mindshare
The Benefits of Email Marketing:
- Sales Conversion Increase – the more time customers hear about your products and services, the more they will consider purchasing.
- Repeat Sales Potential – selling products and services to your existing customers is a much simpler sell that a cold lead as your current customers already know and trust your company.
- Cross Selling Opportunities – your customers might not be aware of all of your products and services and reminding them may gain cross selling opportunities for you.
- Cost Effective Strategy – once your template has been created and your email marketing account is up and running, you can easily and inexpensively create your own email marketing newsletters with no overhead costs except a little bit of time.
Posted on 05 December 2009
Tags: basic marketing, Business, business development, company, Design, Development, effective marketing, las vegas, Marketing, marketing communications, marketing objectives, marketing strategy, Perkolate, professional, strategy, target customer, target customers, tips and tricks, website
Many Las Vegas companies may decide to follow a shortcut method of planning their marketing communications strategy. Whether you’re an individual business or a company, skipping this step of business development will hinder your sales growth long term. It is important to recognize the focus on advancement by those that take the time to develop an effective marketing communications strategy. You will definitely spend several hours putting this together, but you will know that it’s useful because a marketing strategy provides you with a plan of how to handle projected successes and when it’s completed, you will have gained valuable intelligence about your target customers, brand strengths and weaknesses, competitive landscape, and finally the marketing objectives that will lead you to the top.
Start with what you know.
Take a few moments and capture your thoughts on the ideal target customer for your business. Write it down. Your final notes will give you the detail you need to formalize your Marcom strategy. Consider who you are and what you represent. What image would you like to project in the marketplace? What’s most appealing to your customer? This should be your perspective when putting a marketing communications plan together. Question everything from the customer’s point of view. Note common themes that come to mind – industries, trade associations, demographics, or anything else you notice.
Next, decide where you want to go.
Brainstorm ideas of how you can promote yourself to gain awareness of your brand as you advance through this process. Evaluate your brand’s strengths and weaknesses. Follow the basic marketing S.W.O.T. (Strengths, Weaknesses, Opportunities, and Threats) formula by developing several bullet-point statements to define each section of the analysis. Create a list of competitors in your industry, region, or specialty. You may even wish to complete S.W.O.T.s for your top, three competitors as well. It’s good practice to spend the time getting to know your competitors and this will make you much, much smarter in the end. Everything you do should be viewed through your customer’s eyes. If you have more than one, majority-type of customer, include each perspective throughout your strategy.
Now map it out.
Now that you’re fully armed with detailed knowledge of your customer base, company goals, and strengths you are in a perfect position to map out the marketing venues that will lead you to success. Begin this process with what I call a ‘zero budget.’ Author your dream list. There are no monetary blocks here and this encourages you to consider all possibilities. Explore advertising paths, customer events, trade shows, associations and chambers of commerce. Refine this list with a dose of reality then put it into action. Remember to design your ad promos from the customer’s perspective.
Try to have fun with this process and take some time to review these web sites for great tips and tricks:
More on marketing intelligence and considerations:
http://www.mindtools.com/pages/article/newSTR_94.htm
Great tips for individuals looking to market:
http://self-employed-marketing.suite101.com/article.cfm/create_a_marketing_strategy
Marketing strategy formats with templates:
http://www.businessballs.com/freebusinessplansandmarketingtemplates.htm
For professional Las Vegas Marketing Communications consulting, contact Perkolate at 702.341.0085 or visit our website at www.perkolate.com.
Posted on 20 May 2009
Tags: Business, internet, las vegas, Marketing, marketing efforts, marketing materials, marketing plan, podcast, podcasting, podcasts, tips and tricks, website
What is Podcasting?
Podcasting is a new way of broadcasting – over the internet, it’s an audio file that audiences listen to that they WANT to listen to. In a nutshell a podcast is a compressed multimedia file (audio file) that is distributed over the internet for playback on your mobile device, iPod or your PC or laptop. Subscribers or listeners of your podcast can download a podcast from your website and listen to at a their leisure.
Why Podcasting Could be Important to You
It’s a convenient way of having website visitors (and potential clients) listen to your programs, messages, bulletins or tips and tricks. It’s an opportunity for you to provide relevant and useful content to your listeners and stay in their minds and consideration set for potential business.
It can reach locals and people on a national and world wide scale and with a podcast you can express your emotion in speaking about your topic (vs. the written word which can be open to interpretation).
You can find content for your podcasts from your current marketing materials including:
- your website
- your white papers and collateral
- any articles you’ve written
- your marketing plan and research
In order to create your own podcast, you will need:
- a way to record your podcast and the ability to save it as an mp3 format
- an RSS file which dictates how to send your podcast to a requesting listener
- a way to upload your podcast to your website
Posted on 21 April 2009
Tags: Business, business marketing, business marketing tips, consulting internet marketing, Free, free marketing, free online marketing, how to write a marketing plan, internet, Internet Marketing, las vegas, marketing advice internet marketing, marketing campaign, marketing consultant, marketing marketing strategy, marketing plan, marketing resource center, marketing resources, marketing services, marketing tactics, online, professional, sample marketing plan, search engine, search engine optimization, small business marketing, strategy, tips and tricks, vegas company, vegas web
Everybody wants free advice and that’s why I started the MarketinginLasVegas website and blog, to give you free advice, resources, tips and tricks on marketing your Las Vegas business or Las Vegas company. While you may not find a truly free online marketing consultant to work with (wouldn’t that be great?) there are so many marketing consultants who have written articles online and free websites with marketing advice and resources all available at your fingertips if you search on google.
Here are some great free resources for marketing and online marketing resources, strategies and tactics:
If you’re seeking professional advice, visit my company’s website for professional solutions for:
