Choosing a company name is one of the most critical decisions you need to make if you’re starting a new business or company in Las Vegas. Choosing the best most strategic name can help your business and choosing poorly can certainly hinder. Eventually, you’ll have to decide.
You will want to choose a good name that will stand out from the clutter of your competitors, will be memorable and unique. It should describe your company and/or the concept of your company. A good name should make potential customers ask you why you chose it, what it means.
I’ve put together a short list of points to consider when choosing your company name that you should consider carefully when brainstorming your new Las Vegas business name:
- Choose a name that is easy to remember – too long or too complicated won’t stick in people’s minds.
- Make sure it fits with your business – literal or slightly obscure, it should be related to what your business does.
- It should be different from any of your competitors – this is your first chance to make your business stand out from others.
- Keep it short – one maybe two words, and not too many syllables.
- Don’t use your personal name and avoid using the name of your city – as a business grows this can be a hinderance.
- Don’t be obscure – people won’t know what your business name means.
- Pay attention to phonetics – does it sound good and flow off the tounge?
- Brainstorm and seek advice from trusted business associates and friends.
My Las Vegas marketing company, Perkolate, has named many businesses over the years, both nationally and internationally. If you need help, visit our website at www.perkolate.com.
