The Best Online Directories for You Las Vegas Website

It is a well known fact in the internet world that the DMOZ directory is the best online directory to submit your Las Vegas website to. DMOZ, The Open Directory Project (ODP), is a huge categorized directory of web sites and pages which is staffed by volunteer editors. Each and every website page added to the DMOZ directory is manually reviewed before it is added to their directory and it can sometimes be a challenge to get added as DMOZ editors are backed up with inquiries for additions… it can take month or years to be added. Being listed in their directory is free.

Alternatives and Supplements to Submitting to DMOZ

In addition to submitting your website to DMOZ, you can also submit it to hundreds of free online directories . Submitting site to online free web directories can quickly increase your google page rank and rankings on the google search engine. PageRank is an major part of google’s website ranking algorithm, and the higher the PageRank of your website, the higher your organic listing can appear on a google search. The PageRank within your Las Vegas website is increased by pages from other websites linking to it, and the higher the PageRank of the websites that link to it, the better it is for the your web site. 

When submitting your website to free online web directories, be sure to take time to find just the right category for add it to Don’t be tempted to submit your website to a category that is higher up the tree structure than it should be, because it probably won’t be accepted and will increase the chance of delays in getting your website added.

For a list of major search engines and directories visit searchenginewatch.com.

Search engine optimization or SEO is a set of tactics you do to your Las Vegas web site so that search engines will rank it higher in their results for your keywords. 

The reason we use SEO is so that more people will find your web site. This is known as visibility.

Being ranked highly, especially with placement on the first page, means you will get more targeted traffic to your web site. Targeted traffic is the term for web site visitors that are interested in the content of your site and/or the things you sell. 

One of the first SEO tactics you should know about is choosing your keywords. A keyword is a word or group of words that people would think of when they are looking for information that your site provides, a word or phrase that you might type into a google search for example. You want your keywords to be as specific as possible. 

For example if your keyword is “golf” you will have the competition of over 87 million web pages with the same key word. If you choose a narrower focus, in the same field, such as “left handed ladies golf driver” you will have very little competition - so people searching for this specific type of driver will most likely find you on the first page of the search engine results. 

Some other SEO techniques are:

• repeating keywords and phrases on your website pages
• optimizing META tags on your website
• optimizing html page names
• adding a sitemap page to your website that is rich in keywords
• adding your website link to top search engines and directories
• back links -having your web site link appear on other web sites
• key word suggestion tool - to help determine what key words your customers are already searching for
• reciprocal link checker tool - which checks to see if people you have exchanged links with really do have your link on their site. 

There are many other tools available. Some sites that offer free SEO tools are:

• http://www.seotoolset.com/tools/free_tools.html
• http://tools.seobook.com/
• http://www.seomoz.org/tools

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Simply put, Search Engine Optimization (SEO) is the method used to gain organic traffic to your company’s website. Organic traffic are the visitors you receive on your website that go to a search engine like google, type in a phrase, and your website appears in the organic listings.

Those words that people type into a search are called key words, for example “Las Vegas Financial Planner.” In order for a website to organically appear in a search engine result, it must be optimized with many key words and key phrases so that search engines can find your website.

This is really just the start of the search engine optimization process. In addition to performing strategic key word and key phrase research, a professional search engine optimization company should help you with:

• Determining what copy you should write for your home page and how much copy you should have on your website’s home page - I recommend at least 200 words on your home page.
• Optimize your META tags including key word, title and description tags - they should be rich in your strategically chosen and targeted key words and key phrases.
• Ensure there are links with relevant key words and key phrases linking to other pages within your website - more is more.
• Advise you on how many pages your website should contain - I recommend 8-10 pages for a basic small business website.
• Assist you in choosing a domain name or URL for your website that will assist in the optimization of your website
• Developing a sitemap for your website - again, should be rich in key words and key phrases
• Advise you on how many years you should purchase your domain name for - I suggest at least 10 years.
• Properly submit your website to major search engines and directories - both free and paid.
• Advise you on how to get “sticky” links to your site from other websites
• Keep your content updated frequently - at least monthly, search engines love freshly updated content on websites.
• Add your website’s listing on major map websites (i.e. maps.google.com) - map listings help your organic rankings as well.

There are literally dozens and dozens of more techniques that Search Engine Optimization Specialists like myself use to help client’s website gain visibility on search engines and in turn gain more traffic and new business.

If you are a local Las Vegas business, you may just have a great opportunity to stand out from your competition as there are still so many business websites that have had absolutely no search engine optimization performed on their website.  Take advantage and find a local search engine optimization company to help you gain more traffic and stand out from your competition.