What is an RSS Feed?

RSS stands for Really Simple Syndication or Rich Site Summary. RSS is a network of web feeds used when publishing blogs – and other online publishers like news feeds – over the internet. These feeds are of great marketing value when they are syndicated out regularly changing or timely blog or web content into the internet automatically. People can subscribe to these feeds and website developers and web masters can pull these feeds as content into their own websites.

How Can You Read an RSS Feed?

RSS Feeds are read by other websites and subscribers by using a RSS Reader, a software that allows you to pull the RSS feeds from websites and display them for you to read and use as content. An RSS reader checks the user’s subscribed feeds regularly for new work, downloads any updates that it finds, and provides a user interface to monitor and read the feeds.

Here are a list of a few popular RSS Readers:

• AmphetaDesk
• NewsGator
• Google Reader
• Bloglines

Online marketing methods are low cost, allowing businesses to draw in customers with something as easy as a Twitter update. Online marketing gives businesses more control over the sales funnel. With traditional marketing, businesses have to generate their own lists of customers and then market directly to them. With online marketing, customers discover online businesses simply through a search engine or through a friend on Facebook, providing the business with free marketing. However, some work is required to maximize online traffic.

Search Engine Optimization (SEO)

Customers mostly click on the first couple of links generated by the search engine organic results, which are search results generated based on the webpage’s relevance to the keywords. After looking at the first couple of links, customers usually type in new keywords. The key to getting an explosion of traffic is to maximize your website’s organic search engine rankings by including keywords in text of your website that customers are the most likely to search for, a practice known as SEO. However, do not include too many keywords. Otherwise, search engines like Google will give you a less favorable PageRank or even remove you from their search engine results. The keyword density should be at 3-7%.

Adwords Campaigns (SEM)

When you are using organic rankings, you are competing with other websites to get the ideal keyword density. However, if you are willing to pay for an Adwords campaign, you can create an advertisement that will appear at the top of the search engine results regardless of how your website is set up. While Adwords campaigns cost money, they are effective when the profit generated from product sales justifies the advertising costs. When setting up your Adwords campaign, you must include keywords that will help Google effectively place your advertisements where your most likely customers will see them. Choose keywords that are specific enough to get your advertisements placed in the most appropriate locations.

Social Marketing

Customers sometimes develop ad blindness, failing to see advertisements. However, when customers interact more with your business, they are more likely to take your advice. Social media are programs found on websites such as Facebook.com and Twitter.com. Through social media, you can ask your customers what they want, helping you create the products most likely to appeal to them. Your business can provide status updates through Facebook and Twitter about new product developments, instantaneously, with immediate customer feedback.

You may have recently finished your first Las Vegas website. You may have spent a lot of time designing the layout, writing code, or creating other kinds of content for your site. However, without web traffic for your Las Vegas web site, your efforts may have been wasted.

What you should know is that the reason most websites get any traffic at all is because they are “crawled” by search engines. Being “crawled” refers to a search engine “spider” recognizing your web page. These spiders are computer programs that visit websites for the purpose of later indexing them so they can be added to particular search engines.

To be crawled by a search engine, you typically need to submit your website to that search engine. There are of course many different search engines out there. Ones you may have heard of are AltaVista, Ask.com, Dogpile, Excite, Go.com, HotBot, Info.com, Lycos, and WebCrawler.

With so many apparent choices, you may be wondering which search engines you should submit your website to. Don’t worry. It will not be necessary to submit your website to a hundred different search engines. This is because many search engines, such as Dogpile and WebCrawler, are actually “meta search engines.”

Meta search engines are search engines that are actually powered by results from multiple different search engines. WebCrawler for example draws its search results from Bing, Google, and Yahoo. Other search engines only draw from one source, but again may use a different search engine to power its search results.

Some years ago, there were still many search engines that used their own databases to draw search results from. However, a lot of once profitable online businesses, including search engines, have experienced economic hardships. The result of this has been that many search engine companies have been consolidated, and many previously independent search engines now simply act as facades that produce the same search results as the big three search engines.

The big three search engines today are Google, Yahoo, and Bing. Bing is what Microsoft calls its search engine today. Past incarnations of Bing have included MSN Search, Live Search, and Windows Live Search. Since pretty much all of the supposed competition to these big three draw search engine results from their databases, these are the only three you really need to submit your website to.

Submitting your website to these three sites is very simple and completely free. All you really need to do is enter your website and a short description. Once submitted, it may take a while for your website to climb to a high search engine ranking for certain keywords. However, you will be well on your way to finally directing traffic to your website. Below are links to the website submission pages for Google, Yahoo, and Bing in that order.

http://www.google.com/addurl/

http://search.yahoo.com/info/submit.html

http://www.bing.com/webmaster/SubmitSitePage.aspx

Search engine optimization or SEO is a set of tactics you do to your Las Vegas web site so that search engines will rank it higher in their results for your keywords. 

The reason we use SEO is so that more people will find your web site. This is known as visibility.

Being ranked highly, especially with placement on the first page, means you will get more targeted traffic to your web site. Targeted traffic is the term for web site visitors that are interested in the content of your site and/or the things you sell. 

One of the first SEO tactics you should know about is choosing your keywords. A keyword is a word or group of words that people would think of when they are looking for information that your site provides, a word or phrase that you might type into a google search for example. You want your keywords to be as specific as possible. 

For example if your keyword is “golf” you will have the competition of over 87 million web pages with the same key word. If you choose a narrower focus, in the same field, such as “left handed ladies golf driver” you will have very little competition – so people searching for this specific type of driver will most likely find you on the first page of the search engine results. 

Some other SEO techniques are:

• repeating keywords and phrases on your website pages
• optimizing META tags on your website
• optimizing html page names
• adding a sitemap page to your website that is rich in keywords
• adding your website link to top search engines and directories
• back links -having your web site link appear on other web sites
• key word suggestion tool – to help determine what key words your customers are already searching for
• reciprocal link checker tool – which checks to see if people you have exchanged links with really do have your link on their site. 

There are many other tools available. Some sites that offer free SEO tools are:

• http://www.seotoolset.com/tools/free_tools.html
• http://tools.seobook.com/
• http://www.seomoz.org/tools

snorting viagra health Cialis Cost viagra patent levitra,
viagra anxiety Levitra Medicine taking viagra woman;
cheap gerneric viagra Levitra Website generic viagra levitra and cialis pills
can i take viagra! Impotence And Viagra viagra how it works
herbal viagra forums Cialis Uk snorting viagra health
viagra patent levitra, Viagra Cost viagra anxiety
taking viagra woman; Cialis Consultation cheap gerneric viagra
generic viagra levitra and cialis pills Buying Viagra Online can i take viagra!
viagra how it works Viagra Boots herbal viagra forums
snorting viagra health Generic Cialis Prices viagra patent levitra,
viagra anxiety Viagra Purchase taking viagra woman;
cheap gerneric viagra Buying Cialis Online generic viagra levitra and cialis pills
can i take viagra! Cheap Generic Viagra viagra how it works
herbal viagra forums Make Your Own Viagra snorting viagra health
viagra patent levitra, Viagra Online Overnight Delivery viagra anxiety
taking viagra woman; Viagra Professional cheap gerneric viagra
generic viagra levitra and cialis pills Viagra Store In Canada can i take viagra!
viagra how it works Professional Viagra herbal viagra forums
snorting viagra health Viagra Covered By Insurance viagra patent levitra,
viagra anxiety Male Quadriplegic Using Viagra taking viagra woman;
cheap gerneric viagra Viagra Online generic viagra levitra and cialis pills
can i take viagra! Money Order Viagra viagra how it works
herbal viagra forums Buy Viagra Online 35008 snorting viagra health
viagra patent levitra, Cialis Versus Viagra viagra anxiety
taking viagra woman; Viagra Vs Cialis cheap gerneric viagra
generic viagra levitra and cialis pills Diabetes And Viagra can i take viagra!
viagra how it works Lowest Price Generic Viagra herbal viagra forums
snorting viagra health Buy Cialis Delived Fed Ex viagra patent levitra,
viagra anxiety Ciallis Or Viagra taking viagra woman;
cheap gerneric viagra Do Boots Sell Viagra generic viagra levitra and cialis pills
can i take viagra! Cialis No Perscription Non Generic viagra how it works
herbal viagra forums Viagra For Men snorting viagra health
viagra patent levitra, Cialis 2.5 viagra anxiety
taking viagra woman; Viagra 34434 cheap gerneric viagra
generic viagra levitra and cialis pills Buy Viagra Meds Online can i take viagra!
viagra how it works Cialis Online herbal viagra forums
snorting viagra health Taking Viagra viagra patent levitra,
viagra anxiety Levitra Versus Viagra taking viagra woman;
cheap gerneric viagra Cialis Pen Promotional Item generic viagra levitra and cialis pills
can i take viagra! Fda Approves Viagra viagra how it works
herbal viagra forums Female Viagra Cream snorting viagra health
viagra patent levitra, Viagra Complaints viagra anxiety
taking viagra woman; Viagra Soft Tabs cheap gerneric viagra
generic viagra levitra and cialis pills Viagra Jelly can i take viagra!
viagra how it works Cialis Uk Suppliers herbal viagra forums
snorting viagra health Viagra Canadian Pharmacy viagra patent levitra,
viagra anxiety Cialis Super Active taking viagra woman;
cheap gerneric viagra Cialis Impotence Drug Eli Lilly Co generic viagra levitra and cialis pills
can i take viagra! Viagra On-line viagra how it works
herbal viagra forums Natural Herbs Used As Viagra snorting viagra health
viagra patent levitra, Female Viagra Sildenafil viagra anxiety
taking viagra woman; Once A Day Cialis cheap gerneric viagra
generic viagra levitra and cialis pills Canadian Viagra can i take viagra!
viagra how it works Overnight Cialis herbal viagra forums
snorting viagra health Buy Cialis Online Now viagra patent levitra,
viagra anxiety Buy Viagra taking viagra woman;
cheap gerneric viagra Sublingual Cialis generic viagra levitra and cialis pills
can i take viagra! Buy Cialis Delived Next Day viagra how it works
herbal viagra forums Buy Viagra In Canada snorting viagra health
viagra patent levitra, For Viagra viagra anxiety
taking viagra woman; Herbal Cialis cheap gerneric viagra
generic viagra levitra and cialis pills Cialis Softtabs can i take viagra!
viagra how it works Viagra Herb Alternative herbal viagra forums
snorting viagra health Pfizer Viagra viagra patent levitra,
viagra anxiety Where To Buy Viagra In Canada taking viagra woman;
cheap gerneric viagra Viagra Premature Ejaculation generic viagra levitra and cialis pills
can i take viagra! Cialis In Uk Online viagra how it works
herbal viagra forums Viagra Low Cost snorting viagra health
viagra patent levitra, Generic Viagra Online viagra anxiety
taking viagra woman; Viagra Buy cheap gerneric viagra
generic viagra levitra and cialis pills Viagra Bon Marche can i take viagra!
viagra how it works Purchase Viagra herbal viagra forums
snorting viagra health Buy Cialis viagra patent levitra,
viagra anxiety Generic Soft Tabs Cialis taking viagra woman;
cheap gerneric viagra Online Cialis generic viagra levitra and cialis pills
can i take viagra! Levitra Actress Pics viagra how it works
herbal viagra forums 2007 Viagra Hmo snorting viagra health
viagra patent levitra, Viagra And Hearing Loss viagra anxiety
taking viagra woman; Super Viagra Pro cheap gerneric viagra
generic viagra levitra and cialis pills Sav On Viagra can i take viagra!
viagra how it works Viagra For Woman herbal viagra forums
snorting viagra health Cialis Promise viagra patent levitra,
viagra anxiety Cheap Viagra Tablets taking viagra woman;
cheap gerneric viagra Discount Viagra generic viagra levitra and cialis pills
can i take viagra! Cheap Viagra Overnight viagra how it works
herbal viagra forums Which Is Better Cialis Or Viagra snorting viagra health
viagra patent levitra, Women Taking Cialis viagra anxiety
taking viagra woman; Viagra For Sale cheap gerneric viagra

As I always say, next to a business card, a professionally designed and sound web site for your Las Vegas business or company is essential in entering the Las Vegas market place. A professional web site can lend to your business’ credibility and help find leads online through search engine results, if properly constructed.

The following are tips to ensure that your web site is professionally designed:

• Design – a professional design is essential in establishing trust and credibility with your target customers. You must deliver on this promise to ensure you at least are in the consideration set of a client visiting your website
• Content – a close second. Your content must be well-written and must drive your visitor to take action, call you, email you or fill out a request for a proposal on your web site. Copy for your website must be written with a clear marketing objective in mind and convince visitors that they need your services and that by employing your service, it will make their jobs easier.
• Plan – take the time to plan out what pages you think would be best suited for a web site in your industry. Research other competitors web sites and ensure that yours will be different, better, etc.
• Keep it simple – people visiting your website are looking for information, not videos, complicated navigation, too many photos, too much text, etc.
• Optimize – organic search engine results (SERPs) come from a properly optimized website that has been properly submitted to major search engine and directories.

Okay, so your Las Vegas company or business has a website, that’s a great first start. In addition to a professional website design with good content, your website needs to rank or appear in search engine results like google.

Natural organic search engine rankings for your website bring your website listing to the first few pages of a google search. Organic rankings are the ranking google pulls when you do a search. They are not the paid or sponsored listings or links.

Here’s a visual to help (it’s my company Perkolate coming up #1 on a search for “las vegas marketing company”):

So, how can you improve the organic ranking for your website?

• Have a well written website with a decent amount of content, a couple of hundred words on each page if possible.
• Optimize all META tags on your web pages (title tag, keyword tag and description tag)
• Link to other websites, could be partners of your business, helpful links, articles, community links, etc.
• Have links going between your website pages that are rich in keywords and key phrases.
• Purchase your domain name for several years (tells search engines you’ll be around for awhile!)
• Have a professional SEO company in Las Vegas perform Search Engine Optimization services on your website.
• Consider adding a blog to your website (another great way to get more links and traffic to your website).
• Add your website to the google directory (and all other top 10 search engines)
• Keep your website up to date – search engines like fresh content.