You may have heard of Search Engine Marketing (SEM), but do you know what it means? Search Engine Marketing is a type of online marketing that helps increase visibility and rankings on major search engines such as google, msn, yahoo, alta vista and others.
Essentially, Search Engine Marketing is a series of strategies and tactics that combines search engine optimization along with paid listings and paid inclusion programs that allow your website to gain visibility on search engines. This increase in visibility online and on the internet, can help your Las Vegas website attract visitors and gain valuable sales leads.
Search Engine Optimization
Search Engine Optimization allows your website to rank when visitors to major search engines such as google, type in a phrase in the search bar and then find a list of results from their directory for that phrase. So, if your Las Vegas website featured your plumbing services and a google search was for “las vegas plumber” your site could come up in the results pages if you had performed search engine optimization services on your website.
For more information on Search Engine Optimization (SEO) and how you can improve your website’s rankings, see my article on Improving Las Vegas Organic Search Engine Rankings.
Paid Listing, Paid Inclusion
In addition to using Search Engine Optimization to increase your organic search engine results rankings (SERPs), you should implement a paid inclusion or paid listings program through a major search engine such as google.
With this strategy, you can choose the exact words and phrases you would like your website to appear for during a search, then when that search is performed, your website comes up as a “Featured Listing” or “Sponsored Listing.” You set your own budget. For more information, visit my article “How Can I Utilize Google AdWords to Increase Traffic to my Website?”
Professional SEM & SEO
For professional Las Vegas SEM and SEO services, visit the following: