Email Marketing can help spread the word in Las Vegas and nationally about your business, products and services. More on why email marketing is important. Defined, Email Marketing is direct marketing to a target market you are trying to reach using email. It can contain news, tips, articles, promotions and specials, but it’s main goal it to market.

When you compose an email for marketing purposes, keep these points in mind:

• Create a title for the email that will cause readers to want to open your email. People glance at the first few words of the email title to even decide if they are going to open it or delete it.
• Write interesting headlines. So you’ve gotten the reader to open your email, now give them a reason to read on. Glancing at the headlines should make you want to read the news item.
• Keep main articles concise, interesting and to the point. Get to your point quickly, whether it is an offer of some sort, or any other call to action. People’s attention spans are very short, especially in email.
• Create links back to your website when possible.  Readers will click on the links if they want more information.

There are many places you can source an email list for marketing purposes. Most of the time you must buy a list and the prices and quality of the lists you purchase may vary. A good place to start is by exporting the contacts from your email or address book.  They are most likely current clients, business associates and friends. The first time I exported my address book years ago, I was surprised to end up with a list of over 400 email addresses.  If you would like to purchase a list of email addresses, there are many options available to you. Remember to decide upon a target market for your purchased email list. For example, are you trying to source a list in Las Vegas of Small Business owners on the west side of town or specific to zip codes or is your target a national audience of dog owners let’s say.

Websites you can purchase email marketing lists from:

The process is fairly simple. You need to find an online company, set up an account, pay a monthly fee depending on how big your list is and how many times a month you email your list. They will have instructions on how to import email addresses from your address book or the list you’ve purchased.

Email marketing for your Las Vegas company or business is a very cost effective form of marketing and advertising and can help you keep mindshare in your client’s minds and help find your business new leads.

A professional email marketing services company in Las Vegas can help assist you in desinging a template for your email marketing campaign, help you import your contacts and can train you on how to write your own newsletters, send them out to your database and track the results of your efforts.

In general, you can sign up with a company, like constantcontact.com, and starting at $25/month (cost depends on the size of your email database and the frequency you send emails out to that database), you can communicate directly with your clients and customers from your email database and inform them of:

• Latest company news
• Timely articles, tips and tricks
• Changes in your product and services offerings
• Key management changes
• Specials, promotions and bargains
• Keeps your company in your customer’s mindshare

Writing Your Own Press Releases for Las Vegas

A great way to promote your Las Vegas business or company is to write a press release which is also known as a news release. A press release contains information about recent updates with your Las Vegas business, important events within your business which are scheduled, reviews of the event once it has happened, promotions within the company, new products being introduced to the company, and recent sales.

The structure of a press release starts with a headline or title. The headline of the press release should be catchy as to attract a readers eye to the title and entice them to want to read the release. Make the title informative and intriguing so the reader is more inclined to read the rest of the press release. Following the headline and title should be the date of the press release and the city where the business is located or where the event occurred.

The body paragraph comes next in the press release, but start the body paragraph with a lead which is one or two sentences long. Make sure that these sentences leading into the body paragraph are as catchy as the headline. The point is to bring the reader into the press reader into the body paragraph with something they are interested in learning more about.

The body paragraph should be short and concise, maintaining a who, what, where, when and why format. Educate the readers on what exactly you are informing them about, and who it involves. Explain to the reader where this event occurred, if it was at a location outside of the company or if it is a business related matter which occurred inside the doors of the business. If the press release concerns a location and a date, be sure to include those details, and if it is covering something which already happened, make sure the locale, time and day are in the press release. Make sure to incorporate why the event, promotion, or increase in sales has been important enough to write about. All of this information is important to include in the press release, but do not go into too much detail other than these facts.

After the press release information subject details are in the press release, include a short paragraph which explains details about the company and what the company does. This paragraph should be no longer than six lines long but should still provide informative information about the goals, history, and future of the company. If the press release is distributed online, add a link to the company’s website within this body of text.

Contact information for your company should be included after the paragraph about the company. Add the company’s address, the name of the owner and manager, the telephone numbers and email addresses of the owner and manager as well as a general telephone number and fax number where the company can be contacted, the hours of availability which is the hours that the company is open or when someone can be reached by telephone, and a website or url where the company’s internet website can be found.

If you need help with Las Vegas pr and press releases, please contact my company, Perkolate Marketing, at 702.341.0085 or email us at fullsteam@perkolate.com.