Posted on 13 January 2011
Tags: Business, color psychology, competition, Design, las vegas graphic design, logo, Marketing, marketing communications, marketing materials, professional, professional graphic designer, profit, Profitable, website
Different colors carry different psychological meanings and impacts. They can affect your mind and the way you think and feel.
With this in mind, you should choose the color for your logo, website and all of your marketing materials carefully. It has been my experience in Las Vegas that most small business and even medium-sized companies clearly don’t take this into account. In doing so, you’ll be able to keep ahead of your competition and look more professional and polished and you’ll be able to narrow down your choices for color much more easily.
So what do colors mean, both positively and negatively?
Blue
- power and success
- trustworthiness
- peace and harmony
- conservatism and idealism
- reliable and stable
- professionalism
Red
- stimulation and excitement
- speed and intensity
- courage and boldness
- danger and aggression
- loss
Green
- clean and natural
- security and purity
- environmental
- profitable
- optimistic and harmonious
Orange
- energy and heat
- playful and flamoyance
- affordability
- youthful and creative
- stimulation
Yellow
- happiness and friendliness
- hope and optimism
- importance and caution
- playful and curious
- energy
Purple
- royalty and spiritual
- creativity and wealth
- fantasy and adventure
- justice
Black
- sophistication and power
- elegance and formality
- evil and darkness
- mystery and secrecy
White
- purity and serenity
- simplicity
- clean and new
Gray
- conservative and subdued
- traditional and intelligent
With all of the meanings possible with the above colors and combination of the above colors, you can see the benefit of hiring a
professional graphic designer in Las Vegas to help guide you in the right direction and help you make a professional decision.
Posted on 01 March 2009
Tags: best practices, Business, business networking, business owner, business professionals, credibility, las vegas, Networking, new business, professional network, profit, Profitable
When you launch your new business here in Las Vegas, one of the first things you often think is “how can I make my business profitable?” There are many strategies and tactics you can take for your company and one key strategy is business networking.
Business networking is something that may not impact your profit margins directly, however when you examine the way business networking works, you’ll probably find networking contributing directly to setting up the fundamentals of your business.
Here’s how Business Networking can help your business:
- It allows you to build a brand image for your company or business, even before your company launches. If you have a strong professional network of business people, it can help you in circulating the name of your company amongst your fellow business contacts, and you can ask them to promote you to your business contacts as well.
- Visibility will help you gain more clients. Whether you are a new business owner or have been in Las Vegas for awhile, you always want new clients. Networking allows you to get a good stream of your clients coming your way. Of course, a lot of this also depends on the professional reach of the members with whom you have been networking.
- Allows sharing of best practices. As a new company, you may not realize the value of best practices. In the long run, when you implement best practices your business will no doubt gain a lot of credibility with your clients in the long run.
- Helps you to overcome challenges. Many companies and businesses face challenges, and networking with fellow business people can help you learn from each other – both in how to do things and how NOT to do things.
- Keeps your business in people’s minds. If you make an active attempt at networking in Las Vegas, and keep an interest in your fellow business professionals, then you and your company will be remembered. And keeping in contact with people will keep you in their mindshare for years to come.
Networking often is a qualitative exercise. It does not matter if you network with 100 business people or ten, just as long as as you get out there in the community and network.
