Okay, so your Las Vegas company or business has a website, that’s a great first start. In addition to a professional website design with good content, your website needs to rank or appear in search engine results like google.

Natural organic search engine rankings for your website bring your website listing to the first few pages of a google search. Organic rankings are the ranking google pulls when you do a search. They are not the paid or sponsored listings or links.

Here’s a visual to help (it’s my company Perkolate coming up #1 on a search for “las vegas marketing company”):

So, how can you improve the organic ranking for your website?

• Have a well written website with a decent amount of content, a couple of hundred words on each page if possible.
• Optimize all META tags on your web pages (title tag, keyword tag and description tag)
• Link to other websites, could be partners of your business, helpful links, articles, community links, etc.
• Have links going between your website pages that are rich in keywords and key phrases.
• Purchase your domain name for several years (tells search engines you’ll be around for awhile!)
• Have a professional SEO company in Las Vegas perform Search Engine Optimization services on your website.
• Consider adding a blog to your website (another great way to get more links and traffic to your website).
• Add your website to the google directory (and all other top 10 search engines)
• Keep your website up to date – search engines like fresh content.

Search Engine Optimization and Search Engine Marketing is critical for your Las Vegas business or company.  Many companies here in Las Vegas overlook the huge opportunity of finding leads and clients for their businesses through utilizing Search Engine Optimization and Search Engine Marketing.

Search Engine Optimization is basically the process a professional SEO company goes through when researching the key words and key phrases that can be integrated into your web site so that you receive maximum traffic, thereby increasing your website’s visibility online. For more information on Search Engine Optimization, read my article “What is Search Engine Optimization?”

Search Engine Marketing incorporates the concept of Search Engine Optimization as a means to market your website, but ultimately can include much much more. Search Engine Marketing is specifically marketing your website online. For example, you can start a google AdWords campaign, where you can choose the words you want to bid on in a search engine query and set your own monthly budget for the same. You can purchase banner ads on key targeted websites where the banner ad will link back to your website when clicked.

When shopping you should really search for a professional company that has experience in Search Engine Optimization and Search Engine Marketing, and hopefully a local Las Vegas marketing company as well!