Tag Archive | "Organic"

The Best Online Directories for You Las Vegas Website

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The Best Online Directories for You Las Vegas Website

It is a well known fact in the internet world that the DMOZ directory is the best online directory to submit your Las Vegas website to. DMOZ, The Open Directory Project (ODP), is a huge categorized directory of web sites and pages which is staffed by volunteer editors. Each and every website page added to the DMOZ directory is manually reviewed before it is added to their directory and it can sometimes be a challenge to get added as DMOZ editors are backed up with inquiries for additions… it can take month or years to be added. Being listed in their directory is free.

Alternatives and Supplements to Submitting to DMOZ

In addition to submitting your website to DMOZ, you can also submit it to hundreds of free online directories . Submitting site to online free web directories can quickly increase your google page rank and rankings on the google search engine. PageRank is an major part of google’s website ranking algorithm, and the higher the PageRank of your website, the higher your organic listing can appear on a google search. The PageRank within your Las Vegas website is increased by pages from other websites linking to it, and the higher the PageRank of the websites that link to it, the better it is for the your web site. 

When submitting your website to free online web directories, be sure to take time to find just the right category for add it to Don’t be tempted to submit your website to a category that is higher up the tree structure than it should be, because it probably won’t be accepted and will increase the chance of delays in getting your website added.

For a list of major search engines and directories visit searchenginewatch.com.

Las Vegas SEO Services - Search Engine Optimization 101

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SEO for your Las Vegas website has many strategies and tactics. The basic concept of search engine optimization if you perform keyword research on the words and phrases you feel might be typed into a search engine - like google let’s say - you will find what people are actually searching on to find a business like yours in Las Vegas or nationally. Once integrated into your website, when someone does a search, the odds of your page appearing in “organic” search engine result pages (SERPs) goes up.  More people will be able to find your website which can lead to more leads and more business, especially important during this recession of ours!

Perkolate provides Las Vegas SEO services for businesses here in Las Vegas. If you are doing research on a SEO company here in town, please visit our website at www.perkolate.com

If you are considering doing your own SEO/Search Engine Optimization, then here are some links for some resources on understanding the complexities of SEO:

Free Keyword Research Tool for SEO

Why You Should Hire a Professional Local Las Vegas SEO Company

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Why should you hire a professional Las Vegas SEO company?

SEO or Search Engine Optimization is critical in promoting and marketing your Las Vegas website. Business should reserve a budget to have Search Engine Optimization performed on their website to increase their organic search engine rankings. Despite its importance, many local Las Vegas companies ignore SEO for their website.

Here are some reasons why you should hire a professional local Las Vegas SEO company (like Perkolate):

  • Do you know what constitutes a good SEO strategy? – To the naked eye, SEO seems simple. All you have to do is to optimize your website, and it’s done. Build some links and you are on your way to getting some traffic to your website. But there is more to it than what meets the eye.

You could attempt to do some research on SEO and do it yourself, but most newcomers to SEO face a daunting task in trying to manage the different activities of a good SEO effort. Hire a professional SEO firm, and you would be able to get all of these done in no time at all and by a professional that can help you get results.

  • Do you know how broad SEO is? – Not long ago, SEO was thought of as an activity where all you did was put some keywords on the webpage, and allow the search engines to index them. Though that remains a basic SEO principle, a lot of other techniques have come up in the past some years, which has completely revolutionized the concept of SEO and how well you rank on an organic search engine result.

Concepts like Pay-Per-Click campaigns, Social Networking and Marketing, Link Building and others have changed the strategy of SEO completely. Most professional SEO firms would know how to implement each of these techniques effectively.

  • Time consuming – Any good SEO professional would tell you that SEO efforts would give results only after a period of time and a lot of time and effort. You should realize this before taking on the task yourself. It is most time and cost effective to leave it to a professional company like Perkolate.

SEO or Search Engine Optimization is not a difficult set of strategies and tactics, but it needs skilled people to do the job. As a relative newcomer, you would still be able to do justice to basic of aspects of SEO, but mastering the entire gamut of SEO related activities would require you to be skilled to another level.

Cost and time constrains force a lot of business owners to outsource SEO works to professional SEO firms. It must be said here that these business owners have in fact gained a lot by the professional services offered by these firms that focus on Las Vegas SEO services, like Perkolate!

Free Keyword Research Tools for Las Vegas SEO on Your Website

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When optimizing your website for Search Engine Optimization (SEO) purposes, it is imperative that you perform the proper keyword and key phrase research for your Las Vegas website in order to insure maximum and targeted organic search engine ranking and results.

Keyword research consists of running words and phrases that you feel someone would type into a google search in order to find a website like yours. For example, if you are a Las Vegas bankruptcy attorney, you might choose phrases such as “Las Vegas bankruptcy attorney” “Las Vegas bankruptcy law firm” “Las Vegas chapter 7″ “Las Vegas Chapter 11″ “Las Vegas Chapter 13″ or “Las Vegas debt relief” etc. By choosing an initial list of keywords and key phrases, you can use this list to research the ACTUAL words that search engine users are using to locate those appropriate services.

In order to perform the necessary keyword and key phrase research, consider using these free online keyword research tools:

In addition, if you’re not a do-it-yourself type of SEO or search engine optimization type, you could consider a professional Las Vegas Search Engine Optimization company as well.

What is Search Engine Optimization (SEO)?

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Simply put, Search Engine Optimization (SEO) is the method used to gain organic traffic to your company’s website. Organic traffic are the visitors you receive on your website that go to a search engine like google, type in a phrase, and your website appears in the organic listings.

Those words that people type into a search are called key words, for example “Las Vegas Financial Planner.” In order for a website to organically appear in a search engine result, it must be optimized with many key words and key phrases so that search engines can find your website.

This is really just the start of the search engine optimization process. In addition to performing strategic key word and key phrase research, a professional search engine optimization company should help you with:

  • Determining what copy you should write for your home page and how much copy you should have on your website’s home page - I recommend at least 200 words on your home page.
  • Optimize your META tags including key word, title and description tags - they should be rich in your strategically chosen and targeted key words and key phrases.
  • Ensure there are links with relevant key words and key phrases linking to other pages within your website - more is more.
  • Advise you on how many pages your website should contain - I recommend 8-10 pages for a basic small business website.
  • Assist you in choosing a domain name or URL for your website that will assist in the optimization of your website
  • Developing a sitemap for your website - again, should be rich in key words and key phrases
  • Advise you on how many years you should purchase your domain name for - I suggest at least 10 years.
  • Properly submit your website to major search engines and directories - both free and paid.
  • Advise you on how to get “sticky” links to your site from other websites
  • Keep your content updated frequently - at least monthly, search engines love freshly updated content on websites.
  • Add your website’s listing on major map websites (i.e. maps.google.com) - map listings help your organic rankings as well.

There are literally dozens and dozens of more techniques that Search Engine Optimization Specialists like myself use to help client’s website gain visibility on search engines and in turn gain more traffic and new business.

If you are a local Las Vegas business, you may just have a great opportunity to stand out from your competition as there are still so many business websites that have had absolutely no search engine optimization performed on their website.  Take advantage and find a local search engine optimization company to help you gain more traffic and stand out from your competition.

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