Search engine optimization (SEO) is a critical marketing strategy to help promote your Las Vegas business website. Even if you do not have the budget to hire a professional search engine optimization (SEO) company in Las Vegas, there are numerous tools online that you can use to help optimize and submit your website and ensure your Las Vegas website reaches as many potential customers and clients as possible.

I’ve compiled a list of various Free SEO Tools, take a look:

SEOToolSet - www.seotoolset.com

SEOToolSet® is a product offered by Bruce Clay™, Inc., a different kind of SEO company. At this site, instead of optimizing your website we teach you how to practice search engine optimization yourself, giving you theSEO tools and training that you need to obtain qualified search engine traffic to your website or your client’s websites.

Beanstalk Free SEO Tools - www.beanstock-inc.com

Includes rank checking tools, link building tools, keyword selection tools, onsite SEO tools, search engine spider test tool.

Google Webmaster Tools - www.google.com/webmasters/tools/

Free tools and resources from the giant - google.com - with tools for analyzing, detailed stats reporting.

Mike’s Marketing Tools - www.mikes-marketing-tools.com

One of my favorite free tools site. Mike’s Marketing Tools offers free information and reviews on internet marketing software and tools, marketing tips, and free marketing tools.

webconfs.com - www.webconfs.com

SEO tools and webmaster utilities.

When optimizing your website for Search Engine Optimization (SEO) purposes, it is imperative that you perform the proper keyword and key phrase research for your Las Vegas website in order to insure maximum and targeted organic search engine ranking and results.

Keyword research consists of running words and phrases that you feel someone would type into a google search in order to find a website like yours. For example, if you are a Las Vegas bankruptcy attorney, you might choose phrases such as “Las Vegas bankruptcy attorney” “Las Vegas bankruptcy law firm” “Las Vegas chapter 7″ “Las Vegas Chapter 11″ “Las Vegas Chapter 13″ or “Las Vegas debt relief” etc. By choosing an initial list of keywords and key phrases, you can use this list to research the ACTUAL words that search engine users are using to locate those appropriate services.

In order to perform the necessary keyword and key phrase research, consider using these free online keyword research tools:

• Free Keyword Suggestion Tool from Wordtracker
• Free Search Term Suggestion Tool by KeywordDiscovery.com
• Google AdWords: Keyword Tool
• Keyword Research and Tracking, Keyword Tool, Keyword Software