Viral Marketing Examples – Success Stories

Current: The King of Viral

With the upgrades in internet and computer technology has come the newest fad which is called viral videos. A viral video is a video clip that gains worldwide fame by being sent through files on the internet. Viral Marketing is the same thing. It is using online websites and social sites to promote a product. There are several well known sites that used viral marketing such as YouTube and MySpace. YouTube allows big companies to advertise on their site and put the advertisements on the most watched videos on the site. The king of viral marketing though is the popular channel, Current.

Current is the television channel that is the brainchild of former Vice President Al Gore. It’s big draw is its ‘viewer created content’ format. Viewers make their own videos on any subject, download it just like you would on Youtube, then send it to Current. If it gets selected, the viewer gets paid and the video is broadcast on the station. The big innovator of the channel is its agreements with major advertisers to let the viewers create their ads to be aired exclusively on Current. The advertisements were becoming so popular and advanced that the big corporations were using the ads for worldwide and corporate promotion. There are several major commercials on television that were developed by a Current alum.

With the popularity of sites like Myspace and Facebook, it is so much easier to recieve and send information. The big thing about viral marketing is its exclusiveness. There are alot of companies that have web only discounts and sales. With the sudden popularity of the internet, the percentage of people that have access to a computer is very high. This means that the companies have more of a chance of getting a bigger consumer base which means more sales and more money to be earned.

Viral Marketing is just another new thing is the business world. It is through sites such as Current and Youtube that allow anybody to create a vid and then have a chance that a big company will purchase it. It is stories like this that make viral marketing that much more interesting.

Interested in professional assistance with viral marketing? Contact Perkolate, a local Las Vegas Marketing firm at www.perkolate.com.

Where to find powerful online partnerships

Online partnerships have assumed increased significance over the years, especially when listed on your Las Vegas website. And while it may be prudent in pointing out that at times, this strategy may not be a huge business generator, on the whole, a lot of people have reported fair successes with forming partnerships with related Las Vegas businesses.

So, how do you go about finding online partnerships for your business website that you have recently launched? A lot of people have been struggling to find an answer to forming business partnerships – while the objective may seem easy, but the way you go about it is slightly complex.

The very first thing you should do after launching your website is to speak to fellow business owners that you know that have complimentary services to your business. Ask them if they would consider partnering with you so that you could refer business to each other and could trade links to each others websites. Chances are that some of your business associates may not have websites and if that’s the case, ask them if they could refer any of their business associates for a partnership.  Bottom line is, as a professional Las Vegas business owner, you should be able to find potential partners in your own network.

If the above isn’t enough of a network to form business partnerships for your business, consider:

• Advertising online (website, craigslist, message formus, etc.) to find potential partners.
• Visit social networking websites like facebook, linked in, myspace.
• Join a business networking group in Las Vegas and meet other business owners who may compliment your business services.

Simply put, there are many methods to finding business partners that can help you promote you business services. In fact, you could use one or many of the methods indicated above. With that being said, you need to understand one thing clearly – Partner with the people and businesses that you meet. Importantly, partner with people who are of the same niche, because that is the prime method which will help promote your business in the Las Vegas community.

You may have heard of Social Networking before but do you know what it really means and what impact it could have in growing your business?

In case you don’t know what Social Networking means, I thought I’d start by defining it. Social Networking is the grouping of an individual person into specific groups via websites.

On Social Networking websites, you can create a profile, upload your photo, fill in your stats (personal and/or professional), state your interests, then find other members that have some sort of common thread to add to your own personal networking community. You can find and add contacts that have similar business interests, live in your zip code, connect with people you went to high school or college with – create your own online community.

Here are some free Social Networking websites you should definitely join:

• facebook
• myspace
• LinkedIn
• twitter
• jigsaw

Once you have your profiles set up, search for people you know, or search for people you don’t yet know but that have similar interests and add them to your networks. Participate in these online communities, let your contacts know what you’re up to periodically, check in with people, socialize and network!

Benefits to Social Networking:

• You will make new business contacts in Las Vegas
• You’ll meet up with people from your past that can help market your business or company
• Provides you and your company visibility on the internet
• Gives you an awareness of what is happening in your community
• Your contacts can learn about your business which give your business “mindshare”