Powerpoint presentations are still an invaluable marketing tool that you can use when presenting your Las Vegas company or business’ products and services to a potential client. Powerpoint presentations are used as a backdrop to your speech or presentation to a potential client. They should be well designed, well written and move quickly in order to keep your audience’s attention.

When you actually sit down to create a presentation for your Las Vegas company, you should keep the following Powerpoint tips in mind:

• Keep concise – if there’s one tip I cannot express enough, it is to keep your Powerpoint slides short and sweet. They are meant to keep listeners and views moving along with your verbal presentation. Even if your presentation is a leave-behind or going to be emailed to a prospective client, you need to keep only the basic facts on the slides. Powerpoint slides are not meant to be web pages or resumes, etc.
• Design professionally – use one of the templates that Powerpoint provides or have a professional company design your Powerpoint slides. Having a professional look and feel provides credibility to your company and keeps your company in prospective customers mind-set when considering which company to choose.
• One topic per slide – keep your information to one topic per slide, even if it means using a few extra slides.  Packing too much information onto slides is annoying and distracting. If you have information that will not fit onto one slide, consider breaking it up into two slides rather than making the font small and the the slide full of text.
• Use visuals – Powerpoint provides many predefined feature for images and animation effects. Don’t over do it but images and photos that support what information is on each slide lends visual appeal and animation can help keep things interesting. Don’t overuse images and animation.
• Print outs – when presenting your Powerpoint presentation to a group of potential customers, provide them each with a printout of your Powerpoint presentation.  At least a black and white copy.  Always great to leave them with a “leave-behind”.
• Use the slide master – look in the help menu and use the Slide Master feature offered by Powerpoint to create a template background, templated fonts and font sizes consistent.
• Practice – when your Powerpoint presentation is finished, practice giving your presentation in your office or home. Presenting it many times to an imaginary audience will help you deliver the presentation perfectly when the big day comes!
• For more information:

Professional Powerpoint Presentation design in Las Vegas

Search engine optimization (SEO) is a critical marketing strategy to help promote your Las Vegas business website. Even if you do not have the budget to hire a professional search engine optimization (SEO) company in Las Vegas, there are numerous tools online that you can use to help optimize and submit your website and ensure your Las Vegas website reaches as many potential customers and clients as possible.

I’ve compiled a list of various Free SEO Tools, take a look:

SEOToolSet – www.seotoolset.com

SEOToolSet® is a product offered by Bruce Clay™, Inc., a different kind of SEO company. At this site, instead of optimizing your website we teach you how to practice search engine optimization yourself, giving you theSEO tools and training that you need to obtain qualified search engine traffic to your website or your client’s websites.

Beanstalk Free SEO Tools – www.beanstock-inc.com

Includes rank checking tools, link building tools, keyword selection tools, onsite SEO tools, search engine spider test tool.

Google Webmaster Tools - www.google.com/webmasters/tools/

Free tools and resources from the giant – google.com – with tools for analyzing, detailed stats reporting.

Mike’s Marketing Tools – www.mikes-marketing-tools.com

One of my favorite free tools site. Mike’s Marketing Tools offers free information and reviews on internet marketing software and tools, marketing tips, and free marketing tools.

webconfs.com – www.webconfs.com

SEO tools and webmaster utilities.

Internet marketing is critical to marketing and promoting your Las Vegas business and website, so you should keep in mind that internet marketing strategy should be an integral part of your overall marketing strategy for your Las Vegas company or business.  I’ve taken time to compile what I consider the top 10 internet marketing strategies you should keep in mind for your Las Vegas business and website:

1. Search Engine Optimization – promotes organic traffic for your website and helps rank and promote your company’s website. Learn more about Search Engine Optimization (SEO).
2. Email Marketing – collect email addresses and create your own email list to market to, including exisiting client. Learn more about email marketing solutions that can help find leads.
3. Utilize Google Tools and Products – google offers a variety of mostly free online marketing tools. Learn more about google’s online marketing tools.
4. Write and Distribute your own Press Releases – writing a press release for your business is relatively simple and there are a ton of free and almost free ways of distributing a press release online. Learn more about writing your own press release.
5. Write a Blog, Publish Articles – if you make yourself an expert or provide insider information about your specific business or industry, you will get noticed. More information on blog marketing.

Viral marketing and adverising is a non-traditional “word-of-mouth” online and internet marketing tactics and strategies that utilize your social networking to raise awareness for your company or business. It can be a very powerful marketing tool as your website or business information can get passed through social networking onto others, from consumer to consumer.

Here are some articles that explain the concept of viral marketing for your Las Vegas business or company:

Tips for Optimizing Viral Marketing Campaigns
By Brady Brewer, ClickZ

Viral marketing, or “refer-a-friend,” email campaigns have received a lot of attention in the media recently. These campaigns, which encourage recipients of promotional emails to forward the messages to their friends, have garnered both positive and negative reviews from consumers, privacy advocates, and industry pundits. read more.

Viral Marketing Articles, Online Viral Marketing Tactics – www.geocart.com

Everything that we’ve been taught online and off says that we should prevent rather than spread viruses…right? Well, when it comes to creating a buzz about your online business, spreading a virus—or more accurately—leveraging the power of viral marketing, could be just what the doctor ordered. read more.

Viral Marketing Ideas – Out of the Box Viral Marketing Tactics – palmerwebmarketing.com

If I were to rank the effectiveness of each marketing avenue for most businesses I’ve worked with, here’s how they stack up. Word of mouth, Email Marketing, Organic SEO, Paid Search, Display Advertising… read more.

Case Studies are a powerful marketing tool in promoting your Las Vegas business. Case studies are written slightly differently for every type of business. The key points to remember in writing a Case Study for your Las Vegas business are:

• Create a piece of marketing collateral that you can have printed or you can email as a PDF for your company’s Case Study.
• Write it professionally and make it to-the-point with bullet points.
• Back up your Case Study with specific tangible facts and numbers that support the Case Study.
• Design it professionally as it just may be the first point of contact you have with a potential customer.
• Be sure to write a paragraph about the client you are spotlighting in your Case Study, use their logo and make sure you ask for their permission.
• Keep it to one page, nobody usually likes to read any sort of marketing materials that are too wordy.

Adding a blog to your website is relatively simple – there are free blogs or you can have a professional company add a blog to your existing website. The benefits to having a blog are clear. When you write articles that are of importance to a specific target market you are going after, the blog articles can be rich in keywords and your articles can be found on a google search.  This generates traffic for your blog and for your main website as well.

Blogs are quick and easy to use and you can add entries to your blog directly through a web browser. You can publish the most timely of articles about your company as well, so it is a great tool for delivering the very latest information.

For an overview of blog marketing read my article “What is Blog Marketing” on this website.

Free blogs are usually hosted on another larger website, but they are free.  Here are some links to a free blog you can create yourself to help promote your Las Vegas business:

• blogger.com
• WordPress.com
• LiveJournal.com
• Thoughts.com