Posted on 30 October 2009
Tags: Business, free business startup, free online marketing, free search engine, free search engine submission, google, google analytics, internet, Internet Marketing, internet marketing resources, internet marketing tools, las vegas, Links, major search engines, marketing resources, marketing tips, marketing tool, online, web marketing tools, web site promotion software, website
As a Las Vegas marketing professional, you should be aware of serveral mostly free internet and online marketing tools available on the internet. Here are some links I’ve collected that could be of great value to your Las Vegas business or company.
Posted on 18 September 2009
Tags: Business, business professionals, company, Design, facebook, fan page, Free, las vegas, Marketing, marketing tool, Networking, networking website, Perkolate, social networking, viral marketing
Facebook has fast become a major social networking website for meeting other business professionals in Las Vegas and it is also quickly becoming an essential marketing tool to help market your Las Vegas business or company. If you don’t already have a personal page, create a facebook page right now. Once you create your facebook profile page, be sure to add a fan page for your business.
Reasons Why You Need a Facebook Fan Page:
- It’s 100% Free - in these times, this is an invaluable and no-cost way to market your business products and services.
- PR - You can publish articles, links to your blog/s, website or any interesting or helpful articles to your fan page that can help you communicate with people in your network and your fans and help keep your business in their mindshare.
- Fan page is public - this means that major search engines such as google, bing, and yahoo! can index the page and your page can come up in their search results.
- Personalized URL - upon reaching 100 fans, you can register for your own custom facebook URL (i.e. www.facebook.com/yourcompanyname)
- Viral Marketing - when you post content to your fan page, it’s automatically added to the pages of all the fans that follow your fan page.
- Applications - you can choose from dozens and dozens of apps that can help interact with your fans including photo galleries, polls, RSS feeds from your blog or presentations.
Posted on 10 August 2009
Tags: blogs, Business, company, las vegas, Links, Marketing, marketing tool, Nevada, Perkolate, traffic, vegas web, website
So you have a blog that you write regularly to and hope that interested readers will find your blog. Well they won’t unless you somehow get the content from your blog syndicated. And like I always say, if you’re not syndicating the content from your blog and helping to promote it, your competitors surely are.
To take a step back, a blog can be a valuable marketing tool to help promote your business and position you as an expert in your field. Adding a blog to your Las Vegas website can help increase organic traffic.
You have to find the time to write and post at least two articles a week for it to be truly effective. They should be articles of at least 200 words each and should contain links to other websites if possible. You should have at least 3 months of content published before you submit your Las Vegas blog to blog directories. There are a lot of national blog directories to submit to.
Blog directories that accept Nevada and/or Las Vegas blog feeds:
Posted on 07 July 2009
Tags: Business, business card design, company, Design, graphic designer, las vegas, logo, logo design, Marketing, marketing tool, professional, professional business card, website
Your business card is usually one of the very first impressions that a potential client has of you and your Las Vegas business or company. It is what you hand to a potential customer after shaking their hand and is also the main marketing tool that you usually leave behind.
Your business card must look professional and must contain all of the most important contact information of your business. You need the help of a professional Las Vegas graphic designer to help you put together a professional business card and ensure they are properly printed.
Tips for Designing and Producing a professional business card:
- Ensure you have a professional looking logo!
- Order a generous quantity to ensure you don’t run out!
- Include all contact information including company name and address, telephone numbers, fax, website address, your title, a tagline and a professionally designed logo.
- Design should be professional looking and polished including carefully chosen colors and a professional design that communicates effectively with your customers.
- Choose a good solid card stock and have them professionally printed, no kinkos please!
- Utilize the back of the card with selling points, taglines, or more information that won’t fit on the front.
- Leave white space on front or back so that people can write notes on your cards if they wish.
- For glossy coated cards, be aware that you may not be able to write on the coating with a normal ball point pen.
Posted on 03 July 2009
Tags: Business, company, Design, las vegas, Marketing, marketing tool, powerpoint presentation, powerpoint presentations, powerpoint slides, powerpoint tips, professional, professional company, vegas company
Powerpoint presentations are still an invaluable marketing tool that you can use when presenting your Las Vegas company or business’ products and services to a potential client. Powerpoint presentations are used as a backdrop to your speech or presentation to a potential client. They should be well designed, well written and move quickly in order to keep your audience’s attention.
When you actually sit down to create a presentation for your Las Vegas company, you should keep the following Powerpoint tips in mind:
- Keep concise - if there’s one tip I cannot express enough, it is to keep your Powerpoint slides short and sweet. They are meant to keep listeners and views moving along with your verbal presentation. Even if your presentation is a leave-behind or going to be emailed to a prospective client, you need to keep only the basic facts on the slides. Powerpoint slides are not meant to be web pages or resumes, etc.
- Design professionally - use one of the templates that Powerpoint provides or have a professional company design your Powerpoint slides. Having a professional look and feel provides credibility to your company and keeps your company in prospective customers mind-set when considering which company to choose.
- One topic per slide - keep your information to one topic per slide, even if it means using a few extra slides. Packing too much information onto slides is annoying and distracting. If you have information that will not fit onto one slide, consider breaking it up into two slides rather than making the font small and the the slide full of text.
- Use visuals - Powerpoint provides many predefined feature for images and animation effects. Don’t over do it but images and photos that support what information is on each slide lends visual appeal and animation can help keep things interesting. Don’t overuse images and animation.
- Print outs - when presenting your Powerpoint presentation to a group of potential customers, provide them each with a printout of your Powerpoint presentation. At least a black and white copy. Always great to leave them with a “leave-behind”.
- Use the slide master - look in the help menu and use the Slide Master feature offered by Powerpoint to create a template background, templated fonts and font sizes consistent.
- Practice - when your Powerpoint presentation is finished, practice giving your presentation in your office or home. Presenting it many times to an imaginary audience will help you deliver the presentation perfectly when the big day comes!
- For more information:
Professional Powerpoint Presentation design in Las Vegas
Posted on 26 June 2009
Tags: Business, company, free marketing, free marketing tools, free seo tools, internet, las vegas, marketing strategy, marketing tool, marketing tools, online, optimizing your website, search engine optimization, strategy, vegas web, webmaster tools, website
Search engine optimization (SEO) is a critical marketing strategy to help promote your Las Vegas business website. Even if you do not have the budget to hire a professional search engine optimization (SEO) company in Las Vegas, there are numerous tools online that you can use to help optimize and submit your website and ensure your Las Vegas website reaches as many potential customers and clients as possible.
I’ve compiled a list of various Free SEO Tools, take a look:
SEOToolSet - www.seotoolset.com
SEOToolSet® is a product offered by Bruce Clay™, Inc., a different kind of SEO company. At this site, instead of optimizing your website we teach you how to practice search engine optimization yourself, giving you theSEO tools and training that you need to obtain qualified search engine traffic to your website or your client’s websites.
Beanstalk Free SEO Tools - www.beanstock-inc.com
Includes rank checking tools, link building tools, keyword selection tools, onsite SEO tools, search engine spider test tool.
Google Webmaster Tools - www.google.com/webmasters/tools/
Free tools and resources from the giant - google.com - with tools for analyzing, detailed stats reporting.
Mike’s Marketing Tools - www.mikes-marketing-tools.com
One of my favorite free tools site. Mike’s Marketing Tools offers free information and reviews on internet marketing software and tools, marketing tips, and free marketing tools.
webconfs.com - www.webconfs.com
SEO tools and webmaster utilities.
