Posted on 19 June 2009
Tags: Advertising, awareness, Business, Effective, email campaign, internet, Internet Marketing, las vegas, marketing articles, marketing campaign, marketing campaigns, marketing ideas, marketing tactics, marketing tool, Networking, online, social networking, viral marketing, viral marketing campaigns, website
Viral marketing and adverising is a non-traditional “word-of-mouth” online and internet marketing tactics and strategies that utilize your social networking to raise awareness for your company or business. It can be a very powerful marketing tool as your website or business information can get passed through social networking onto others, from consumer to consumer.
Here are some articles that explain the concept of viral marketing for your Las Vegas business or company:
Tips for Optimizing Viral Marketing Campaigns
By Brady Brewer, ClickZ
Viral marketing, or “refer-a-friend,” email campaigns have received a lot of attention in the media recently. These campaigns, which encourage recipients of promotional emails to forward the messages to their friends, have garnered both positive and negative reviews from consumers, privacy advocates, and industry pundits. read more.
Viral Marketing Articles, Online Viral Marketing Tactics - www.geocart.com
Everything that we’ve been taught online and off says that we should prevent rather than spread viruses…right? Well, when it comes to creating a buzz about your online business, spreading a virus—or more accurately—leveraging the power of viral marketing, could be just what the doctor ordered. read more.
Viral Marketing Ideas - Out of the Box Viral Marketing Tactics - palmerwebmarketing.com
If I were to rank the effectiveness of each marketing avenue for most businesses I’ve worked with, here’s how they stack up. Word of mouth, Email Marketing, Organic SEO, Paid Search, Display Advertising… read more.
Posted on 10 June 2009
Tags: Business, free keyword research, keyword research tools, las vegas, Links, Marketing, marketing resources, marketing strategies, marketing tactics, marketing tips, online, search engine marketing, search engine optimization, starting a new business
If you’re looking for free creative business resources for Las Vegas or beyond, we have a great collection for you right here on the MarketinginLasVegas.com website. Take a browse my website and blog to find information on:
Do you have any topics you’d like me to write about? Feel free to leave a comment on the website and let me know or email me at
michael@marketinglasvegas.com.
Posted on 06 May 2009
Tags: Advertising, awareness, Business, Free, guerilla marketing ideas, guerilla marketing tactics, las vegas, Marketing, marketing campaign, marketing campaigns, marketing tactics, online, publicity stunts, strategy, vegas company, website, word of mouth advertising
You may have heard of the term “guerilla marketing” and wondered, what in the world is that? Guerilla marketing is a strategy of marketing your Las Vegas company or business with little to no budget, but a fair amount of your own time. It is a way of marketing and advertising that is unconventional, sometimes controversial, and buzz-worthy and involves such unconventional advertising tactics as:
- Publicity Stunts - sometimes newsworthy that might get you place on the evening news
- Business Card Assaults - visit your local libraries and bookstores and place your business cards in every book that relates to your business
- Bumper Stickers - you already know how many people see the back of your bumper in a normal work week
- T-Shirts - giving away free t-shirts with your company’s logo and marketing messaging and web address can lead to awareness and word of mouth advertising
- Open Houses - Invite your clients to an open house at your office, have them bring friends for the fun, great opportunity to introduce yourself and your business products and services
- YouTube videos - create an informative, outrageous or noteworthy video pertaining to your business and post it on YouTube, you never know, it might just become an internet classic
- Business Partnerships - finding other businesses that offer related services to your services and feeding each other business is a great way to help market your business
- Write Articles - for newspapers, magazines, or blogs
- Customer Giveaways and Recognition - give away prizes to clients and honor them with a Customer of The Quarter award
For more information on Guerilla Marketing, read the following articles online:
I am certainly not condoning anything above that might be illegal, I’m merely pointing out strategies and tactics that are widely known to guerrilla marketing experts. :)
Posted on 21 April 2009
Tags: Business, business marketing, business marketing tips, consulting internet marketing, Free, free marketing, free online marketing, how to write a marketing plan, internet, Internet Marketing, las vegas, marketing advice internet marketing, marketing campaign, marketing consultant, marketing marketing strategy, marketing plan, marketing resource center, marketing resources, marketing services, marketing tactics, online, professional, sample marketing plan, search engine, search engine optimization, small business marketing, strategy, tips and tricks, vegas company, vegas web
Everybody wants free advice and that’s why I started the MarketinginLasVegas website and blog, to give you free advice, resources, tips and tricks on marketing your Las Vegas business or Las Vegas company. While you may not find a truly free online marketing consultant to work with (wouldn’t that be great?) there are so many marketing consultants who have written articles online and free websites with marketing advice and resources all available at your fingertips if you search on google.
Here are some great free resources for marketing and online marketing resources, strategies and tactics:
If you’re seeking professional advice, visit my company’s website for professional solutions for:
Posted on 27 February 2009
Tags: Business, free marketing, las vegas, Links, Marketing, marketing consultant, marketing tactics, Networking, Perkolate, pro bono work, recession, social networking, Summerlin, summerlin las vegas
Sometimes business owners and marketing professionals get so caught up in launching websites, developing marketing collateral, running ads, creating direct mail campaigns, and managing the various expenses of a business that we can forget that there are common sense and fool proof methods to marketing your company that are completely free.
With a looming recession, rocky stock market and budget cut backs, there are always completely free marketing tactics we can take to promote our business, so I thought I’d list them out to remind everybody, especially with turbulent economy:
- Hand out your business cards. Keep them not only in your office, but your home, your car, in your purse, in your wallet. Such a simple tactic that we sometimes forget.
- Always keep brochures handy. You never know where and when you will run into someone interested in your products or services, again, keep your brochures everywhere you are.
- Talk to people you meet everyday. Not a hard-sell sorta person here myself, however, hard-sell or not, talking to people and simply asking them what they do for a living, where they live, etc. can open the door for other people to ask the same questions about you.
- Network at parties. You have friends (I hope), you go to parties, dinners with friends (I hope) and this is an excellent opportunity to remind your good friends what you do. I always make a casual mention that if they know of anyone who is in need of a marketing consultant, a website or graphic design services, that my company handles all of that and more (see www.perkolate.com)
- Volunteer for pro bono work within your community (my hood is Summerlin/Las Vegas). It’s always nice to give back to the community and help a worthy cause by donating some of your time to a charitable cause once in awhile. Makes you feel good (it does me) and you can meet some great people in your community that will keep your company’s products and services in mind down the line.
- Utilize social networking websites. Websites like linkedin.com, facebook.com and myspace.com are powerful networking and community building websites. You can find friends, add them to your contacts and remind them of what your company does. You can also add photos, blog feeds and links to your company’s website.
Good to know that even there are ways to marketing your company without spending a dime!
