Posted on 26 June 2009
Tags: Business, company, free marketing, free marketing tools, free seo tools, internet, las vegas, marketing strategy, marketing tool, marketing tools, online, optimizing your website, search engine optimization, strategy, vegas web, webmaster tools, website
Search engine optimization (SEO) is a critical marketing strategy to help promote your Las Vegas business website. Even if you do not have the budget to hire a professional search engine optimization (SEO) company in Las Vegas, there are numerous tools online that you can use to help optimize and submit your website and ensure your Las Vegas website reaches as many potential customers and clients as possible.
I’ve compiled a list of various Free SEO Tools, take a look:
SEOToolSet – www.seotoolset.com
SEOToolSet® is a product offered by Bruce Clay™, Inc., a different kind of SEO company. At this site, instead of optimizing your website we teach you how to practice search engine optimization yourself, giving you theSEO tools and training that you need to obtain qualified search engine traffic to your website or your client’s websites.
Beanstalk Free SEO Tools – www.beanstock-inc.com
Includes rank checking tools, link building tools, keyword selection tools, onsite SEO tools, search engine spider test tool.
Google Webmaster Tools - www.google.com/webmasters/tools/
Free tools and resources from the giant – google.com – with tools for analyzing, detailed stats reporting.
Mike’s Marketing Tools – www.mikes-marketing-tools.com
One of my favorite free tools site. Mike’s Marketing Tools offers free information and reviews on internet marketing software and tools, marketing tips, and free marketing tools.
webconfs.com – www.webconfs.com
SEO tools and webmaster utilities.
Posted on 24 June 2009
Tags: Business, email marketing solutions, free online marketing, google tools, Internet Marketing, internet marketing strategies, internet marketing strategy, las vegas, marketing strategies, marketing strategy, marketing tool, marketing tools, search engine optimization, strategy, vegas company, writing a press release
Internet marketing is critical to marketing and promoting your Las Vegas business and website, so you should keep in mind that internet marketing strategy should be an integral part of your overall marketing strategy for your Las Vegas company or business. I’ve taken time to compile what I consider the top 10 internet marketing strategies you should keep in mind for your Las Vegas business and website:
- Search Engine Optimization – promotes organic traffic for your website and helps rank and promote your company’s website. Learn more about Search Engine Optimization (SEO).
- Email Marketing – collect email addresses and create your own email list to market to, including exisiting client. Learn more about email marketing solutions that can help find leads.
- Utilize Google Tools and Products – google offers a variety of mostly free online marketing tools. Learn more about google’s online marketing tools.
- Write and Distribute your own Press Releases – writing a press release for your business is relatively simple and there are a ton of free and almost free ways of distributing a press release online. Learn more about writing your own press release.
- Write a Blog, Publish Articles – if you make yourself an expert or provide insider information about your specific business or industry, you will get noticed. More information on blog marketing.
Posted on 03 June 2009
Tags: affiliate marketing programs, affiliate program directory, affiliate programs directory, Business, internet, las vegas, Links, Marketing, marketing resources, marketing strategy, website, what is affiliate marketing
Affiliate marketing can not only help you provide more services and benefits to customers visiting your Las Vegas website, but it can also help bring your business a residual income.
What is Affiliate Marketing?
It is a web/internet based marketing strategy where by placing links or banners to other company’s products and services on your website, if your website visitor clicks on a link to an affiliate website and that visitor makes a purchase, you receive a commission.
For example, let’s say you own a plumbing business in Las Vegas. On your website, you might sign up with affiliate websites to sell related products and services that you don’t offer. Like, plungers, spare parts, wet vacs or bathroom and kitchen cleaning supplies. While on your plumbing website, your visitors sees a link or banner ad to purchase a plunger online. They click on it, go to another website and purchase that plunger.
Through an affiliate tracking code embedded into the link that visitor clicked on to buy the plunger, your affiliate account is credited with that sale. When your credit commission reaches a specific limit, that plunger company will mail you a commission check.
That’s it. So if this sounds like it might be a good strategy for your business website, you should investigate what affiliate marketing opportunities exist for your business and website.
For more information:
Posted on 25 May 2009
Tags: Business, company, las vegas, Marketing, marketing strategy, strategy, target, target market
Importance of defining your business and target market
Imagine if you were standing in a crowd of loud people and someone is speaking directly to you from the crowd. What are the chances of hearing that person? Practically none, right? A similar analogy can be applied to your business. If you have thought of starting your own business, apart from a lot of other overheads, you must be thinking defining of your target market.
A recent survey conducted by Forrester reports that about 55% of the businesses fail because they fail to define their target market. Most importantly, even after defining their target market, they have not been able to correlate that important information to their business.
Identifying your target market
Assume you are selling waterless car washes as your company’s main product. As a part of the marketing strategy, you would definitely wish to target those people who have multiple vehicles. Alternatively, you could also look at targeting areas that are suffering from a water shortage.
With the above said, one thing is clear – You are focusing your product on certain sections of the market – your target market. You might think you are limiting your sales opportunities, but the opposite is true, you are zeroing in on the exact market that would purchase your company’s products and services.
Narrowing down your target market to a set of specific individuals means that you give the feeling to customers that they are a part of a privileged group and have a far better chance at gaining leads and new customers!
Posted on 01 May 2009
Tags: Business, business owner, business owners, customer referral, Effective, effective marketing, email, email newsletter, Free, las vegas, Marketing, marketing efforts, marketing plan, marketing strategies, marketing strategy, niche marketing, strategy, target, target market, vegas company
Las Vegas business owners and companies spend hundreds of thousands of dollars each year on their marketing efforts. Unfortunately many smaller companies don’t even have a marketing plan or strategy in place to help guide them and judge the results of their efforts. Many times, it seems like money wasted.
Put on your Marketing Strategy cap!
There are numerous highly effective marketing strategies that can help you grow your Las Vegas business that can help you refine your marketing efforts. Just takes a bit of time, thought and research to figure out a plan. Here are some suggestions:
- Identify Your Target Market – Who buys your products and services and why? How old are they, are they male or female, conservative or liberal? How do they think and feel?
- Market to Existing Customers – Your existing customers are your most valuable resource. Be aware of what services you’ve provided to them and anticipate if they need additional products or services. They aren’t always aware of all of the products and services you offer. Help them, they already trust you.
- Niche Marketing – What customers or clients do you currently have where you deliver the best results and generate the most revenue? Many marketing experts agree this is one of the simplest and most effective ways to generate business.
- Provide Free Information – Providing potential clients with free information, facts, resources that will help them solve their business problem and save them time and money is a valuable strategy in getting your foot in the door for a prospect to become a client.
- Maintain Communications – Keeping in touch with present and potential clients is personable and keeps your name and company in their mind throughout the year. You can send postcards, mailers, email newsletters or call them on the phone to check in.
- Customer Referral Campaign – Offer an incentive (gift certificate, free services, etc.) for your existing loyal customers to keep your services in mind with the people they already do business with. They can act as sales people for you and you should do the same for your Clients as well.
