Posted on 02 September 2011
Tags: Advertising, Benefits, Business, company, Effective, email, email marketing campaign, email marketing solutions, las vegas, marketing campaign, marketing newsletter, marketing sales, marketing services, professional, promotions, strategy, tips and tricks, vegas company
Email marketing for your Las Vegas company or business is a very cost effective form of marketing and advertising and can help you keep mindshare in your client’s minds and help find your business new leads.
A professional email marketing services company in Las Vegas can help assist you in desinging a template for your email marketing campaign, help you import your contacts and can train you on how to write your own newsletters, send them out to your database and track the results of your efforts.
In general, you can sign up with a company, like constantcontact.com, and starting at $25/month (cost depends on the size of your email database and the frequency you send emails out to that database), you can communicate directly with your clients and customers from your email database and inform them of:
- Latest company news
- Timely articles, tips and tricks
- Changes in your product and services offerings
- Key management changes
- Specials, promotions and bargains
- Keeps your company in your customer’s mindshare
The Benefits of Email Marketing:
- Sales Conversion Increase – the more time customers hear about your products and services, the more they will consider purchasing.
- Repeat Sales Potential – selling products and services to your existing customers is a much simpler sell that a cold lead as your current customers already know and trust your company.
- Cross Selling Opportunities – your customers might not be aware of all of your products and services and reminding them may gain cross selling opportunities for you.
- Cost Effective Strategy – once your template has been created and your email marketing account is up and running, you can easily and inexpensively create your own email marketing newsletters with no overhead costs except a little bit of time.
Posted on 05 July 2009
Tags: business cards, company, graphic design services, las vegas, las vegas search engine optimization, logo, Marketing, marketing materials, marketing services, Perkolate, professional, search engine optimization, starting a new business, vegas web design, website
There are many things to consider when starting a new business or company in Las Vegas and many things to consider if you want your business to be successful. Business licenses, insurance, legal services, sourcing an office space, hiring and last but certainly not least, marketing materials to help market your new business. Marketing is often an important factor that the beginning business person tends to overlook. Be aware that if you aren’t thinking about marketing from the beginning, your competitors throughout town already are.
Professionally designed and well-thought out marketing materials will give you instant credibility when searching for new customers and clients. Remember, your marketing materials are most likely a potential customers first impression for your new Las Vegas business, and as you know, first impressions are EVERYTHING.
Marketing Materials Your New Business Must Have:
Business Cards
A professionally designed business card, printed well, will be hugely important in helping establish credibility and market your company. Leave some sort of white space on the front or back of the card and make sure you can write on it with a pen without it smearing as potential customers sometimes write notes on your business card after meeting you.
Website
Many Las Vegas businesses often overlook the importance of a professional looking website, well written, well maintained. A website is as critical as having a business card. Potential clients will visit your website in researching your company. The key is to have it look and sound as professional as possible.
Stationery
Again, when corresponding with potential clients, a professional stationery including letterhead, envelopes and labels can really help your business credibility.
Brochure or Flyer
You also need some type of printed leave-behind when meeting with prospective clients. Some sort of trifold brochure or flyer that describes your company’s products and services and why they need to hire you to help them. Of course, they should be professionally designed.
All of the above marketing materials should be designed so that they all look like the come from the same company. This is known as corporate identity. A consistency across the board in using the same logo, fonts, colors and images creates a polished and professional corporate identity for your new Las Vegas business.
For more information or assistance with creating the above marketing materials, visit www.perkolate.com, my company’s website:
Posted on 18 June 2009
Tags: Advertising, Business, company, Design, Development, event management, firm, free articles resources, free marketing, graphic design services, Internet Marketing, las vegas, las vegas search engine optimization, marketing design, marketing internet marketing, marketing services, online, pay per click advertising, Perkolate, powerpoint presentations, professional, professional marketing, search engine optimization, vegas search, vegas web design, website, website design and development
I have been writing this free marketing blog in order to assist Las Vegas small businesses and Las Vegas companies with free articles, resources, tips and tricks for marketing their company or businesses. Just wanted to take a minute to shout out my own company, Perkolate Marketing and Design of Las Vegas, that can provide you with professional marketing, online marketing and design services in Las Vegas – just in case you can’t quite do everything yourself.
I started my company over 10 years ago in the heart of Silicon Valley (the internet epicenter back in the 1990′s) and have gained intensive in-depth knowledge about marketing, internet marketing and website design and development based on this experience to my Las Vegas Marketing and Design firm company, Perkolate.
If you have not already heard of Perkolate Marketing, please take a moment to review our website to find out more information on:
Las Vegas Marketing Services
Las Vegas Web Design and Website Master Services
Las Vegas Graphic Design Services
Las Vegas Powerpoint Presentations Design Services
Las Vegas Search Engine Optimization (SEO) & Internet Marketing Services
Las Vegas Trade Show and Event Management
Las Vegas Pay-per-Click Advertising
Las Vegas Blog Design and Blog Marketing
Las Vegas Copywriting and Editing
Posted on 08 May 2009
Tags: Business, company, constant contact, email, email campaign, email list, email marketing software, email newsletter, internet, las vegas, Marketing, marketing services, new business, new leads, online, online surveys, professional, website
Email marketing is a very cost effective form of marketing your Las Vegas products and services. There are various ways you can create an email campaign and various content options you can write about. Any way you look at it, email marketing can keep your company’s products and services in people’s minds and reminds people of your products and services and can lead to new leads and new business.
Where’s a good place to start?
There are many email marketing services available out on the internet. I’m most familiar with Constant Contact. Whether you’re looking to send an email newsletter, a high-impact email promotion, an email event invitation, an online survey, or build your email list, Constant Contact can help you get it done.
Email Marketing and Online Surveys from Constant Contact make it easy and affordable for you to connect with your customers or members. Review their website for more information and details.
Where to find an Email list to market your email newsletter to?
A great place to start is with your current address book (from Microsoft Outlook or any comparable address book or email software). If you look in the help menu, there should be instructions on how to export your address book into a text delimited file that you can then import into your email marketing software, like Constant Contact.
You can also have a professional web developer put an email newsletter sign up form on your website’s home page in order to encourage visitors to sign up for your newsletter. There are services online where you can also purchase email lists for marketing purposes.
What information can I include in my email newsletter?
- Helpful tips, tricks and inside information
- A special offer or discount
- Your full company information and contact information
- An article on a timely topic relevant to your business
- How you will solve your particular customer’s problems through using your services
- Special events or announcements
Posted on 21 April 2009
Tags: Business, business marketing, business marketing tips, consulting internet marketing, Free, free marketing, free online marketing, how to write a marketing plan, internet, Internet Marketing, las vegas, marketing advice internet marketing, marketing campaign, marketing consultant, marketing marketing strategy, marketing plan, marketing resource center, marketing resources, marketing services, marketing tactics, online, professional, sample marketing plan, search engine, search engine optimization, small business marketing, strategy, tips and tricks, vegas company, vegas web
Everybody wants free advice and that’s why I started the MarketinginLasVegas website and blog, to give you free advice, resources, tips and tricks on marketing your Las Vegas business or Las Vegas company. While you may not find a truly free online marketing consultant to work with (wouldn’t that be great?) there are so many marketing consultants who have written articles online and free websites with marketing advice and resources all available at your fingertips if you search on google.
Here are some great free resources for marketing and online marketing resources, strategies and tactics:
If you’re seeking professional advice, visit my company’s website for professional solutions for:
