Tag Archive | "marketing resources"

Website and Internet Marketing Resources for Las Vegas

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As a Las Vegas marketing professional, you should be aware of serveral mostly free internet and online marketing tools available on the internet. Here are some links I’ve collected that could be of great value to your Las Vegas business or company.

Free Creative Business Resources

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If you’re looking for free creative business resources for Las Vegas or beyond, we have a great collection for you right here on the MarketinginLasVegas.com website.  Take a browse my website and blog to find information on:

Do you have any topics you’d like me to write about? Feel free to leave a comment on the website and let me know or email me at michael@marketinglasvegas.com.

Affiliate Marketing Resources for Your Las Vegas Website

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Affiliate marketing can not only help you provide more services and benefits to customers visiting your Las Vegas website, but it can also help bring your business a residual income.

What is Affiliate Marketing?

It is a web/internet based marketing strategy where by placing links or banners to other company’s products and services on your website, if your website visitor clicks on a link to an affiliate website and that visitor makes a purchase, you receive a commission.

For example, let’s say you own a plumbing business in Las Vegas. On your website, you might sign up with affiliate websites to sell related products and services that you don’t offer.  Like, plungers, spare parts, wet vacs or bathroom and kitchen cleaning supplies. While on your plumbing website, your visitors sees a link or banner ad to purchase a plunger online. They click on it, go to another website and purchase that plunger.

Through an affiliate tracking code embedded into the link that visitor clicked on to buy the plunger, your affiliate account is credited with that sale. When your credit commission reaches a specific limit, that plunger company will mail you a commission check.

That’s it. So if this sounds like it might be a good strategy for your business website, you should investigate what affiliate marketing opportunities exist for your business and website.

For more information:

Free Online Marketing Consultants & Resources in Las Vegas

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Everybody wants free advice and that’s why I started the MarketinginLasVegas website and blog, to give you free advice, resources, tips and tricks on marketing your Las Vegas business or Las Vegas company.  While you may not find a truly free online marketing consultant to work with (wouldn’t that be great?) there are so many marketing consultants who have written articles online and free websites with marketing advice and resources all available at your fingertips if you search on google.

Here are some great free resources for marketing and online marketing resources, strategies and tactics:

If you’re seeking professional advice, visit my company’s website for professional solutions for:

Free Las Vegas Online Marketing Resources and Tips That Work

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There is a lot a Las Vegas business or company can do for themselves, without hiring a professional Las Vegas online marketing firm, with regard to promoting their business or website online. I’ve compiled a list of free resources that can help promote your products and services online.

There are a lot of resources online that cost nothing, just your time. Any place you can advertise online for free is a good thing.  Let’s start with some basics. You want to make sure you submit your website to search engines and free directories for inclusion. When included, your business website will be a part of any search engine results and when people find your website on a search, they may click on it, go to your website and you may have a lead.

Search Engines to Submit Your Las Vegas website to:

Free Search Engine Submission Tools:

Las Vegas Email Marketing Campaign Resources for Your Company

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Email Marketing can help spread the word in Las Vegas and nationally about your business, products and services. More on why email marketing is important. Defined, Email Marketing is direct marketing to a target market you are trying to reach using email. It can contain news, tips, articles, promotions and specials, but it’s main goal it to market.

When you compose an email for marketing purposes, keep these points in mind:

  • Create a title for the email that will cause readers to want to open your email. People glance at the first few words of the email title to even decide if they are going to open it or delete it.
  • Write interesting headlines. So you’ve gotten the reader to open your email, now give them a reason to read on. Glancing at the headlines should make you want to read the news item.
  • Keep main articles concise, interesting and to the point. Get to your point quickly, whether it is an offer of some sort, or any other call to action. People’s attention spans are very short, especially in email.
  • Create links back to your website when possible.  Readers will click on the links if they want more information.
Where can I source an email list to market to?

There are many places you can source an email list for marketing purposes. Most of the time you must buy a list and the prices and quality of the lists you purchase may vary. A good place to start is by exporting the contacts from your email or address book.  They are most likely current clients, business associates and friends. The first time I exported my address book years ago, I was surprised to end up with a list of over 400 email addresses.  If you would like to purchase a list of email addresses, there are many options available to you. Remember to decide upon a target market for your purchased email list. For example, are you trying to source a list in Las Vegas of Small Business owners on the west side of town or specific to zip codes or is your target a national audience of dog owners let’s say.

Websites you can purchase email marketing lists from:

How to set up an email marketing campaign?

The process is fairly simple. You need to find an online company, set up an account, pay a monthly fee depending on how big your list is and how many times a month you email your list. They will have instructions on how to import email addresses from your address book or the list you’ve purchased.

Here are some email marketing companies for you to consider:

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