I write a lot about what businesses and companies in Las Vegas SHOULD do to ensure proper marketing, internet marketing and marketing communications strategies and tactics, but I thought it was important to point out marketing mistakes that businesses and companies often make and should be aware of.

Top 10 Marketing Mistakes to Avoid for your Las Vegas business:

1. Not having a basic marketing plan written. You need to know where you are going to go and how to get there, right?
2. Not reserving a marketing budget. This is a big one in Las Vegas. You need to be aware that to market your company or business properly in Las Vegas, you need to have a budget to execute a marketing plan.
3. Not understanding your target market and target customer and their challenges and problems. You need to know this in order to best market to them and to know how to effectively communicate with them and help solve their specific business problems and issues.
4. Not having consistent messaging across all of your marketing materials including brochures, websites, flyers and ads can hurt the core messages that you are trying to communicate through your marketing efforts and leaves potential customers confused and makes your business look unprofessional.
5. Not understanding your product or service’s specific benefit that is provides to your customer. You need to clearly define how you can help your client and why they should choose your products or services over your competitors.
6. Targeting “everybody” is a huge mistake as well. You may think your product or service may be targeted to “everybody” but it’s not. It’s always best to define groups within your market, a zip code, an age range, one particular issue you can solve for a prospective client.
7. Badly written marketing copy can ruin the first chance you have at converting a looker into a customer. The copy and text on your marketing materials, brochure and website should be well written, concise and should describe the benefits of your products and services and should contain a clear and compelling call-to-action.
8. Not using testimonials from your present clients. They are your most powerful advocates and you should use quotes and case studies in all of your marketing materials.
9. Thinking you do not need a website. A website is CRITICAL to competing in the Las Vegas business market. Your competitors all have websites!
10. Not measuring the results of your marketing campaigns and refining them as you go along. Marketing is not an exact science, you make professional estimations and even if a campaign is going great, you can continue to monitor and refine a marketing campaign to ensure you get the best results possible!