As a Las Vegas small business marketer, you are always keeping an eye out for low cost ideas to market your products and services and boost sales and profits. There are hidden marketing opportunities all around that you can take advantage of to help give you a competitive edge! Just takes a bit of thought.

Have you been overlooking potential customers? Are there any particular vertical markets you may have missed? If so, do you currently advertise or market to these potential groups? By tapping into new vertical marketing groups, you just might uncover a large amount of business you never knew your could have. Try running a campaign targeting these new groups and tailor your ads and messaging specifically to these groups.

For example, if you are targeting the Hispanic community be sure the creative of the advertisement speaks to the Hispanic community. Does the advertisement need to be in Spanish, English or both? What messaging and special call to action will speak most to this community. All of these points should be considered so gain an insight to their special needs.

Will your website, brochure and other marketing materials need to be revised or updated to help market to a new vertical set of customers? Make sure your materials support forging into a new market of hidden potential customers!

Okay, so you have made the decision to consider attending a trade show, but your are a bit nervous.  Now you have to have design a trade show booth and I’m sure you’re a bit nervous.

Don’t panic.  You already have a key component in putting together a trade show booth for your Las Vegas business: your company.  You just have to come up with a consistent and branded design for your booth.

Let’s start with with the fact that you have a corporate logo and business cards and letterhead already for your Las Vegas business.  Most often, companies will use the same corporate colors and many of the same graphics they use in their logo and marketing materials for the basis of their trade show booth signage and design.  These are critical components to a great trade show booth  for your business because you want the booth to be consistent with the branding of your Las Vegas business or company.

Color is key.  You want to reel potential customers in, and one of the simplest ways to do this is to have an inviting colors on your signage on the trade show floor.  You really want to keep the colors balanced and consistent for aesthetic appeal.  If your logo is primarily blue, then go all out and use complimentary colors that enhance your logo. Keep in mind that bright and exciting colors are attractive trade show booth designs because they most likely embody excitement and energy.

What should you do if your colors are less bold?  Well, these can be great, too…  especially when everyone else’s trade show booths are shouting too MUCH color.  

With simple spotlights highlighting the visual panels of the booth and a little colorfulness carefully desinged in front of your booth, along with a matching carpet of pale gray and a couple of simple chairs, your booth could really stand out and people will notice that it is different.

This is another way to have an effective and attractive trade show booth design!  Find out what your competition is up to then do something different!  This is an excellent strategy to compel potential customer to your trade show booth so that you will stand out and they will come to you booth and inquire about exactly what your Las Vegas business is doing.  

Once you reel people over to your company’s trade show booth, you want to be sure they have a reason to stay around and this is where your staffing is key. Make sure you have knowledgeable, cheerful, who enjoy interacting with the public and who know your company’s products and services in and out. So make sure your trade show booth staff is as appealing as the the booth design itself!

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Happy New Year to all Las Vegas businesses and here’s to your continued success in 2010!

A new year is also a great time to step back from your Las Vegas business and assess all of your current online and offline marketing materials. Have you added products and services? Is it time to refresh your brochure, business cards or logos? Is your website up to date?

This is a great time to readjust things that might not have worked for your business in 2009. Consider polishing your corporate identity and developing new marketing materials. Consider advertising online to promote your website. Consider building partnerships with companies that offer complimentary products and services.

This is a good time to commit yourself to getting out into the Las Vegas community and meeting other business professionals in Las Vegas. You’ll have the time to hear about other companies and businesses and perhaps learn from what they are doing and what has worked for them. It’s also an opportunity to promote your own businesses products and services.

Any way you look at it, you should take the time this week to write down 10 new marketing and business goals and execute one each month of the new year! 2010 should become your year to grow!

Marketing A Law Firm in Las Vegas - The Importance of Marketing

In any kind of sales, competition determines market share of clients. In the legal field, where competition for business is cutting edge, marketing a law firm is exceedingly important. Even in locations where competition for business is minimal, solid marketing strategies can make a difference to a successful practice.

Planning a Marketing Campaign for Law Firms in Las Vegas

Some law firms are involved in general practice, incorporating more than one area of law. Or, practices may be specific. In either case, planning a marketing strategy is key to establishing law firm reputation as well as to promote new clients. One factor that shouldn’t be overlooked is “Word of Mouth”. Often, this is the best type of advertising for marketing a law firm. Part of marketing strategy should include promoting referrals by existing clients. Another facet of legal marketing is image. Most law firms prefer to adapt the image of reliability, professionality and truthworthiness. Prospective clients are attracted to law firms they feel offer “individual” service rather than perfunctory legal consultancy. This is especially true of law firms involved in more than one type of legal discipline.

Getting Marketing Off The Ground

With law firms, advertising directs attention to details of the practice as well as to collective experience and background of firm lawyers. Plan an advertising campaign that will format firm branding far into the future. This may include a broad promotion in newspapers, magazines, legal newsletters and magazines and internet marketing via a law firm website. The website should reflect the intent of the services clearly and in a concise manner. In addition, it’s a good idea to provide information about the firm’s lawyers. The most excellent branding occurs when uniformity is maintained throughout advertising, marketing materials such as letterhead, envelopes, business cards and brochures outlining services. These should bear a professional logo that incorporates law firm image with an eye-catching appeal. Logos are singularly important to any business and is an identifying feature in branding. It should be used in all facets of business promotion. This is especially true whenever new services are to be marketed. Adopting a creatively designed logo project’s the firm’s name for fastest public recognition.

Professional Marketing Consultants

For the sake of expediency, marketing consultants do the work of planning advertising campaigns, arranging for logo design, business cards and letterhead, and assisting with website design and planning. For new law firms, it’s helpful to take advantage of professional Las Vegas marketing consultants. Ideally, a law firm website should be interactive so it will encourage client contact. Create an interactive website to best advantage by making it user friendly, including search engine optimization features. The measure of importance of marketing a law firm should be a business priority.

Writing a brochure for your Las Vegas business can seem like a daunting task when first starting out. Remember to keep the copy short and concise and keep short sentences and paragraphs and lists with bullet points if possible. Cover the who, what, when, where, why and how and tell readers why they NEED to hire you for your products and services and how you differ from your competitors.  I’ve put together a list of 10 simple and effective tips to consider when writing your Las Vegas business brochure.

5 Reasons You Need a Brochure for Your Las Vegas Business:

1. Establishes credibility. Just like a website and a business card, having a professional brochure help you to look like a real business with real marketing materials.
2. Helps Marketing Efforts. Have a brochure as a leave behind or a take a way can help keep your company’s products and services in someone’s mind even when you are not nearby.
3. Explains What Your Business Offers. A brochure can describe in brief everything your business offers.
4. Can Post Online. In addition to having your brochure printing, you can also have a PDF version available for download on your website!
5. They Generate Interest. A brochure that is well designed and written with a clear call to action can peak the interests of the reader.

I write a lot about what businesses and companies in Las Vegas SHOULD do to ensure proper marketing, internet marketing and marketing communications strategies and tactics, but I thought it was important to point out marketing mistakes that businesses and companies often make and should be aware of.

Top 10 Marketing Mistakes to Avoid for your Las Vegas business:

1. Not having a basic marketing plan written. You need to know where you are going to go and how to get there, right?
2. Not reserving a marketing budget. This is a big one in Las Vegas. You need to be aware that to market your company or business properly in Las Vegas, you need to have a budget to execute a marketing plan.
3. Not understanding your target market and target customer and their challenges and problems. You need to know this in order to best market to them and to know how to effectively communicate with them and help solve their specific business problems and issues.
4. Not having consistent messaging across all of your marketing materials including brochures, websites, flyers and ads can hurt the core messages that you are trying to communicate through your marketing efforts and leaves potential customers confused and makes your business look unprofessional.
5. Not understanding your product or service’s specific benefit that is provides to your customer. You need to clearly define how you can help your client and why they should choose your products or services over your competitors.
6. Targeting “everybody” is a huge mistake as well. You may think your product or service may be targeted to “everybody” but it’s not. It’s always best to define groups within your market, a zip code, an age range, one particular issue you can solve for a prospective client.
7. Badly written marketing copy can ruin the first chance you have at converting a looker into a customer. The copy and text on your marketing materials, brochure and website should be well written, concise and should describe the benefits of your products and services and should contain a clear and compelling call-to-action.
8. Not using testimonials from your present clients. They are your most powerful advocates and you should use quotes and case studies in all of your marketing materials.
9. Thinking you do not need a website. A website is CRITICAL to competing in the Las Vegas business market. Your competitors all have websites!
10. Not measuring the results of your marketing campaigns and refining them as you go along. Marketing is not an exact science, you make professional estimations and even if a campaign is going great, you can continue to monitor and refine a marketing campaign to ensure you get the best results possible!