To reach a broader audience in your Las Vegas marketing efforts, many companies and businesses consider outdoor advertising. With outdoor advertising you can reach a large audience to communicate your message and get your product’s companies and services out into the Las Vegas community’s mindset.

The Benefits of Outdoor Advertising in Las Vegas

• More and more vehicles on the road delivers more commuter viewers to your outdoor ad
• Efficient, lower cost, most effective cost per 1000 viewers
• Makes a statement, big bold ads in public, creates brand awareness
• Repetition, your ad gets viewed over and over again, 24/7 – it never turns off

If you are considering outdoor advertising in Las Vegas, the following are some resources and websites to visit for more information, options and rates:

• ClearChannel Outdoor Advertising, Las Vegas, Nevada
• Gotcha Mobile Media, Las Vegas
• Las Vegas Billboard Ads
• Connell Outdoor Advertising Co.
• Border Billboard
• Mobile Media Mobile Billboard
• OutdoorBillboard.com

Writing a brochure for your Las Vegas business can seem like a daunting task when first starting out. Remember to keep the copy short and concise and keep short sentences and paragraphs and lists with bullet points if possible. Cover the who, what, when, where, why and how and tell readers why they NEED to hire you for your products and services and how you differ from your competitors.  I’ve put together a list of 10 simple and effective tips to consider when writing your Las Vegas business brochure.

5 Reasons You Need a Brochure for Your Las Vegas Business:

1. Establishes credibility. Just like a website and a business card, having a professional brochure help you to look like a real business with real marketing materials.
2. Helps Marketing Efforts. Have a brochure as a leave behind or a take a way can help keep your company’s products and services in someone’s mind even when you are not nearby.
3. Explains What Your Business Offers. A brochure can describe in brief everything your business offers.
4. Can Post Online. In addition to having your brochure printing, you can also have a PDF version available for download on your website!
5. They Generate Interest. A brochure that is well designed and written with a clear call to action can peak the interests of the reader.

Studying small business marketing case studies can be a valuable resource and discovery process for your own Las Vegas business or company. I’ve take some time to gather some links to small business marketing case studies for your review:

Business Case Studies, Small Business Success Stories – SmartBiz.com

Articles on branding, re-branding, internet marketing link partnerships, business strategies and case studies.

Small Business Case Studies – Leveraging Twitter! – The Marketing Studio

Over the past year, more and more businesses of all shapes and sizes, are investing time to explore what all the hype is behind “Twitter.”  What many have discovered is that this microblogging phenomenon presents a great opportunity for their companies.  learn more.

8 Visual Case Studies for Fun Marketing Materials! – smbmarketingguide.com

B2B Social Media – The Business.com Case Study

As 2008 unfolded, our team at Business.com closely monitored the explosion of social media interest in the B2B marketing world. learn more.

Successful Email Marketing Case Study – smallbusinessarena.com

“I have recently had a successful email marketing campaign for one of my ecommerce sites. I will share the story of this email marketing campaign as a case study….” read more.

Small Business Marketing Case Study: How We Built Our Business on $200 – Ezine Articles

We started our business with $200. When we opened our bank account, we each deposited a whopping $100. That was the only capital investment we eve made. Everything else that has ever flowed into that account has been earned – albeit, sometimes it seemed as though by rubbing 2 sticks together. read more.

Marketing Case Studies – Marketingprofs.com

Some of these cover larger businesses and companies but still a great Case Study read!

Low-Budget Online Marketing for Small Business - Paperback book from Amazon.com

by Holly Berkley (Author) “What’s the difference between a $100,000 online marketing campaign and a $1,000 campaign?…” (more)

Social Media Marketing Case Study: Smartkit Online Games

Many companies, large and small, are struggling to discover the best way to begin social media marketing efforts. This case study features a small business social media marketing effort with TopRank Online Marketing and online games site, Smartkit. read more.

What is Podcasting?

Podcasting is a new way of broadcasting – over the internet, it’s an audio file that audiences listen to that they WANT to listen to. In a nutshell a podcast is a compressed multimedia file (audio file) that is distributed over the internet for playback on your mobile device, iPod or your PC or laptop. Subscribers or listeners of your podcast can download a podcast from your website and listen to at a their leisure.

Why Podcasting Could be Important to You

It’s a convenient way of having website visitors (and potential clients) listen to your programs, messages, bulletins or tips and tricks. It’s an opportunity for you to provide relevant and useful content to your listeners and stay in their minds and consideration set for potential business. 

It can reach locals and people on a national and world wide scale and with a podcast you can express your emotion in speaking about your topic (vs. the written word which can be open to interpretation). 

You can find content for your podcasts from your current marketing materials including:

• your website
• your white papers and collateral
• any articles you’ve written
• your marketing plan and research

Las Vegas business owners and companies spend hundreds of thousands of dollars each year on their marketing efforts.  Unfortunately many smaller companies don’t even have a marketing plan or strategy in place to help guide them and judge the results of their efforts.  Many times, it seems like money wasted.

Put on your Marketing Strategy cap!

There are numerous highly effective marketing strategies that can help you grow your Las Vegas business that can help you refine your marketing efforts. Just takes a bit of time, thought and research to figure out a plan. Here are some suggestions:

• Identify Your Target Market – Who buys your products and services and why? How old are they, are they male or female, conservative or liberal? How do they think and feel?
• Market to Existing Customers – Your existing customers are your most valuable resource. Be aware of what services you’ve provided to them and anticipate if they need additional products or services. They aren’t always aware of all of the products and services you offer. Help them, they already trust you.
• Niche Marketing – What customers or clients do you currently have where you deliver the best results and generate the most revenue? Many marketing experts agree this is one of the simplest and most effective ways to generate business.
• Provide Free Information – Providing potential clients with free information, facts, resources that will help them solve their business problem and save them time and money is a valuable strategy in getting your foot in the door for a prospect to become a client.
• Maintain Communications – Keeping in touch with present and potential clients is personable and keeps your name and company in their mind throughout the year. You can send postcards, mailers, email newsletters or call them on the phone to check in.
• Customer Referral Campaign – Offer an incentive (gift certificate, free services, etc.) for your existing loyal customers to keep your services in mind with the people they already do business with. They can act as sales people for you and you should do the same for your Clients as well.

Google, the great internet god of our lifetime, actually offers many valuable (and many times free) online marketing tools and networking tools that can truly help your marketing efforts and help grow your Las Vegas business and grow your social network. Here are some of the google products that you may find helpful:

• Google Alerts - get email updates on the topics of your choice.
• Google Checkout - a faster, safer and more convenient way to shop online.
• Google Image Search – the most comprehensive image search on the web.
• Google Maps - View maps and directions.
• Google Patents - Search the full text of US Patents.
• Google Toolbar - Add a search box to your browser.
• Blogger - Share your life online with a blog — it’s fast, easy, and free.
• Google Groups - Create mailing lists and discussion groups.
• Knol - Share what you know.
• orkut - Meet new people and stay in touch with friends.
• Picasa - Find, edit and share your photos.
• Google Translate - View web pages in other languages.
• YouTube - Watch, upload and share videos.
• Google Webmaster Tools - Improve your site’s visibility in Google search results. It’s free.
• Google Analytics – Makes it easy to improve your results online.
• Google AdSense - Maximize revenue from your online content.
• Google Sites – Free websites and wikis.