Tag Archive | "marketing campaigns"

The Benefits of Las Vegas Social Media Marketing

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Social media marketing is one of the hottest topics in the online advertising world right now. You hear people in Las Vegas throwing out all these buzzwords in reference to the marketing medium. You’ve heard of people raving about it and attributing it to their businesses’ successes. So how exactly does it work? Why are people praising this form of advertising? How can a business use it to take their sales revenues to another level?

You can find the answers to these questions and more through the following three benefits of social media marketing:

Awareness

From a consumer’s perspective, you want your information and updates right away. You want to hear what’s going on as they’re happening. While newspapers and television broadcasts have been the norm, these same companies in Las Vegas have been utilizing social media to get the information to the masses in a much quicker fashion. These news companies resort to tools such as Facebook and Twitter to keep audiences updated right then and there in the moment.

For more sales-oriented businesses, these social media outlets can be used to announce seasonal sales, arrival of new items or services, and also coupon codes to entice consumers to check out their site and make a purchase.

Social media marketing is quite powerful, and when companies are constantly informing their consumers with valuable information and services through these outlets, then the consumers create a bigger buzz amongst themselves.

Networking

The groups of people gathering together in these online hubs are the fuel for social media marketing. If people of similar interests and intentions were not involved, this online revolution would not exist.

As a result of recent events or news for particular niches, people will want to discuss about this amongst fans of these niches. Word spreads through forums, wall posts, and blog comments. Really successful social media marketing campaigns experience this viral effect, and the best part of it all is the price tag of this type of marketing – it’s free.

Business Leads

The buzz created through the people interested in that particular niche can turn into leads or traffic towards a business’ site. The potential for sales increases the more a product or service is talked about.

As long as discussions amongst peers in a niche continue, then there should be a steady flow of traffic to these business sites. It is up to the businesses to maintain the content on their social media outlets in order to keep the traffic flowing. More consistent traffic equals more consistent sales.

Top 10 Marketing Mistakes for Las Vegas Companies

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I write a lot about what businesses and companies in Las Vegas SHOULD do to ensure proper marketing, internet marketing and marketing communications strategies and tactics, but I thought it was important to point out marketing mistakes that businesses and companies often make and should be aware of.

Top 10 Marketing Mistakes to Avoid for your Las Vegas business:

  1. Not having a basic marketing plan written. You need to know where you are going to go and how to get there, right?
  2. Not reserving a marketing budget. This is a big one in Las Vegas. You need to be aware that to market your company or business properly in Las Vegas, you need to have a budget to execute a marketing plan.
  3. Not understanding your target market and target customer and their challenges and problems. You need to know this in order to best market to them and to know how to effectively communicate with them and help solve their specific business problems and issues.
  4. Not having consistent messaging across all of your marketing materials including brochures, websites, flyers and ads can hurt the core messages that you are trying to communicate through your marketing efforts and leaves potential customers confused and makes your business look unprofessional.
  5. Not understanding your product or service’s specific benefit that is provides to your customer. You need to clearly define how you can help your client and why they should choose your products or services over your competitors.
  6. Targeting “everybody” is a huge mistake as well. You may think your product or service may be targeted to “everybody” but it’s not. It’s always best to define groups within your market, a zip code, an age range, one particular issue you can solve for a prospective client.
  7. Badly written marketing copy can ruin the first chance you have at converting a looker into a customer. The copy and text on your marketing materials, brochure and website should be well written, concise and should describe the benefits of your products and services and should contain a clear and compelling call-to-action.
  8. Not using testimonials from your present clients. They are your most powerful advocates and you should use quotes and case studies in all of your marketing materials.
  9. Thinking you do not need a website. A website is CRITICAL to competing in the Las Vegas business market. Your competitors all have websites!
  10. Not measuring the results of your marketing campaigns and refining them as you go along. Marketing is not an exact science, you make professional estimations and even if a campaign is going great, you can continue to monitor and refine a marketing campaign to ensure you get the best results possible!
For professional marketing consultants in Las Vegas, visit my company’s website at www.perkolate.com and learn more about our team of marketing experts right here in Las Vegas.

Las Vegas Viral Marketing

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Viral marketing and adverising is a non-traditional “word-of-mouth” online and internet marketing tactics and strategies that utilize your social networking to raise awareness for your company or business. It can be a very powerful marketing tool as your website or business information can get passed through social networking onto others, from consumer to consumer.

Here are some articles that explain the concept of viral marketing for your Las Vegas business or company:

Tips for Optimizing Viral Marketing Campaigns
By Brady Brewer, ClickZ

Viral marketing, or “refer-a-friend,” email campaigns have received a lot of attention in the media recently. These campaigns, which encourage recipients of promotional emails to forward the messages to their friends, have garnered both positive and negative reviews from consumers, privacy advocates, and industry pundits. read more.

Viral Marketing Articles, Online Viral Marketing Tactics – www.geocart.com

Everything that we’ve been taught online and off says that we should prevent rather than spread viruses…right? Well, when it comes to creating a buzz about your online business, spreading a virus—or more accurately—leveraging the power of viral marketing, could be just what the doctor ordered. read more.

Viral Marketing Ideas – Out of the Box Viral Marketing Tactics – palmerwebmarketing.com

If I were to rank the effectiveness of each marketing avenue for most businesses I’ve worked with, here’s how they stack up. Word of mouth, Email Marketing, Organic SEO, Paid Search, Display Advertising… read more.

Guerrilla Marketing Tactics for Your Las Vegas Business

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You may have heard of the term “guerilla marketing” and wondered, what in the world is that? Guerilla marketing is a strategy of marketing your Las Vegas company or business with little to no budget, but a fair amount of your own time. It is a way of marketing and advertising that is unconventional, sometimes controversial, and buzz-worthy and involves such unconventional advertising tactics as:

  • Publicity Stunts – sometimes newsworthy that might get you place on the evening news
  • Business Card Assaults – visit your local libraries and bookstores and place your business cards in every book that relates to your business
  • Bumper Stickers – you already know how many people see the back of your bumper in a normal work week
  • T-Shirts – giving away free t-shirts with your company’s logo and marketing messaging and web address can lead to awareness and word of mouth advertising
  • Open Houses – Invite your clients to an open house at your office, have them bring friends for the fun, great opportunity to introduce yourself and your business products and services
  • YouTube videos – create an informative, outrageous or noteworthy video pertaining to your business and post it on YouTube, you never know, it might just become an internet classic
  • Business Partnerships – finding other businesses that offer related services to your services and feeding each other business is a great way to help market your business
  • Write Articles – for newspapers, magazines, or blogs
  • Customer Giveaways and Recognition – give away prizes to clients and honor them with a Customer of The Quarter award
For more information on Guerilla Marketing, read the following articles online:
I am certainly not condoning anything above that might be illegal, I’m merely pointing out strategies and tactics that are widely known to guerrilla marketing experts.  :)

Lead Generation for a Las Vegas Business

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If you are a business owner in Las Vegas, you know the value and importance of generating leads for your business or company. Leads translate to client and clients equal revenue.

How should you go about finding leads for your Las Vegas business? This can be complicated as there are many ways to accomplish this goal.  You need to make sure you have a target market in mind before you strategize over a lead generation program.

Here are some ideas for lead generation:

  • Start with friends and family. They know you and trust you already and they can be some of your best spokespeople, so make sure you remind them of what your company offers and tell them to mention it to their business contacts and friends.
  • Run marketing campaigns to your existing clients and encourage referrals. They are also excellent for referrals and they already trust you and do business with you.
  • Make sure your website is search engine optimization friendly. Gain traffic on your website by having a professional company optimize your website with specific keywords.
  • Consider a paid inclusion program. Sign up for a google AdWords campaign, set a budget, and send traffic to your website.  Traffic turns into leads.
  • Email Marketing. Consider building a monthly email marketing newsletter to send to your existing clients.
  • Blogs. Writing and maintaining a blog can get you visibility and website traffic and can convert visitors to leads
  • Business Networking groups in Las Vegas. Meeting other people and referring business to each other is another key way to generate leads for your business or company.

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