I often write on this website and blog that Las Vegas businesses often try to market to the masses, which is a huge marketing error for any business or company in Las Vegas. To run truly successful marketing campaigns that are targeted and well planned, you should identify your target market. 

Even with your target market in mind when running a marketing campaign, another successful marketing strategy and tactic that many Las Vegas businesses use is targeting zip codes. Targeting a zip code will enable you to reach a specific demographic in the Las Vegas valley or a group of potential customers close to the area where you do business.

By considering targeting a specific zip code, you can plan a mailing, door-to-door marketing, flyer, print, newspaper or internet marketing campaign and target zip code/s of your choice.

Resources to find Las Vegas zip codes and Las Vegas demographics:

• Zip Code Lookup - Yahoo! Small Business
• Las Vegas Zip Code Map - Henderson Zip Code Map - greatlasvegashomes.com
• Las Vegas Zip Code Map with detailed views - act4u.com
• Las Vegas, Nevada ZIP Code Map - hellovegas.com
• Free Las Vegas Demographics Report Available For Area Business Owners And Operators - lasvegasnevada.gov
• Las Vegas, NV - Neighborhoods & Demographics - neightborhoodlink.com

Viral marketing and adverising is a non-traditional “word-of-mouth” online and internet marketing tactics and strategies that utilize your social networking to raise awareness for your company or business. It can be a very powerful marketing tool as your website or business information can get passed through social networking onto others, from consumer to consumer.

Here are some articles that explain the concept of viral marketing for your Las Vegas business or company:

Tips for Optimizing Viral Marketing Campaigns
By Brady Brewer, ClickZ

Viral marketing, or “refer-a-friend,” email campaigns have received a lot of attention in the media recently. These campaigns, which encourage recipients of promotional emails to forward the messages to their friends, have garnered both positive and negative reviews from consumers, privacy advocates, and industry pundits. read more.

Viral Marketing Articles, Online Viral Marketing Tactics - www.geocart.com

Everything that we’ve been taught online and off says that we should prevent rather than spread viruses…right? Well, when it comes to creating a buzz about your online business, spreading a virus—or more accurately—leveraging the power of viral marketing, could be just what the doctor ordered. read more.

Viral Marketing Ideas - Out of the Box Viral Marketing Tactics - palmerwebmarketing.com

If I were to rank the effectiveness of each marketing avenue for most businesses I’ve worked with, here’s how they stack up. Word of mouth, Email Marketing, Organic SEO, Paid Search, Display Advertising… read more.

Studying small business marketing case studies can be a valuable resource and discovery process for your own Las Vegas business or company. I’ve take some time to gather some links to small business marketing case studies for your review:

Business Case Studies, Small Business Success Stories - SmartBiz.com

Articles on branding, re-branding, internet marketing link partnerships, business strategies and case studies.

Small Business Case Studies - Leveraging Twitter! - The Marketing Studio

Over the past year, more and more businesses of all shapes and sizes, are investing time to explore what all the hype is behind “Twitter.”  What many have discovered is that this microblogging phenomenon presents a great opportunity for their companies.  learn more.

8 Visual Case Studies for Fun Marketing Materials! - smbmarketingguide.com

B2B Social Media - The Business.com Case Study

As 2008 unfolded, our team at Business.com closely monitored the explosion of social media interest in the B2B marketing world. learn more.

Successful Email Marketing Case Study - smallbusinessarena.com

“I have recently had a successful email marketing campaign for one of my ecommerce sites. I will share the story of this email marketing campaign as a case study….” read more.

Small Business Marketing Case Study: How We Built Our Business on $200 - Ezine Articles

We started our business with $200. When we opened our bank account, we each deposited a whopping $100. That was the only capital investment we eve made. Everything else that has ever flowed into that account has been earned - albeit, sometimes it seemed as though by rubbing 2 sticks together. read more.

Marketing Case Studies - Marketingprofs.com

Some of these cover larger businesses and companies but still a great Case Study read!

Low-Budget Online Marketing for Small Business - Paperback book from Amazon.com

by Holly Berkley (Author) “What’s the difference between a $100,000 online marketing campaign and a $1,000 campaign?…” (more)

Social Media Marketing Case Study: Smartkit Online Games

Many companies, large and small, are struggling to discover the best way to begin social media marketing efforts. This case study features a small business social media marketing effort with TopRank Online Marketing and online games site, Smartkit. read more.

You may have heard of the term “guerilla marketing” and wondered, what in the world is that? Guerilla marketing is a strategy of marketing your Las Vegas company or business with little to no budget, but a fair amount of your own time. It is a way of marketing and advertising that is unconventional, sometimes controversial, and buzz-worthy and involves such unconventional advertising tactics as:

• Publicity Stunts - sometimes newsworthy that might get you place on the evening news
• Business Card Assaults - visit your local libraries and bookstores and place your business cards in every book that relates to your business
• Bumper Stickers - you already know how many people see the back of your bumper in a normal work week
• T-Shirts - giving away free t-shirts with your company’s logo and marketing messaging and web address can lead to awareness and word of mouth advertising
• Open Houses - Invite your clients to an open house at your office, have them bring friends for the fun, great opportunity to introduce yourself and your business products and services
• YouTube videos - create an informative, outrageous or noteworthy video pertaining to your business and post it on YouTube, you never know, it might just become an internet classic
• Business Partnerships - finding other businesses that offer related services to your services and feeding each other business is a great way to help market your business
• Write Articles - for newspapers, magazines, or blogs
• Customer Giveaways and Recognition - give away prizes to clients and honor them with a Customer of The Quarter award

Everybody wants free advice and that’s why I started the MarketinginLasVegas website and blog, to give you free advice, resources, tips and tricks on marketing your Las Vegas business or Las Vegas company.  While you may not find a truly free online marketing consultant to work with (wouldn’t that be great?) there are so many marketing consultants who have written articles online and free websites with marketing advice and resources all available at your fingertips if you search on google.

Here are some great free resources for marketing and online marketing resources, strategies and tactics:

• Free Marketing Advice from whatsnextonline.com
• Small Business Marketing Advice - BusinessTown.com
• Small Business Marketing TIps - Internet Marketing Advice - Internet Marketing Guides
• Affiliate Marketing Suggestions and Advice - WebProNews.com
• Marketing, Marketing Strategy, Marketing Plans and Careers - About.com
• Marketing Online Resources at Education Index
• Business Marketing Strategy Essentials
• Examples of Marketing Strategies
• Free Internet Marketing Tips / Articles
• Top Ten Online Marketing Tactics
• Six Marketing Tactics Worth Paying For - Forbes.com
• Social Media Marketing Tactics & Resources
• Sample Marketing Plan - MoreBusiness.com
• How to Write a Marketing Plan, Samle Marketing Plans - KnowThis.com
• The Marketing Mix - The 4 P’s of Marketing
• Online Marketing Resource Center, Case Studies, Email Guides - eROI.com
• Internet Marketing Campaign - 5 Step Internet Marketing Plan

Email marketing for your Las Vegas company or business is a very cost effective form of marketing and advertising and can help you keep mindshare in your client’s minds and help find your business new leads.

A professional email marketing services company in Las Vegas can help assist you in desinging a template for your email marketing campaign, help you import your contacts and can train you on how to write your own newsletters, send them out to your database and track the results of your efforts.

In general, you can sign up with a company, like constantcontact.com, and starting at $25/month (cost depends on the size of your email database and the frequency you send emails out to that database), you can communicate directly with your clients and customers from your email database and inform them of:

• Latest company news
• Timely articles, tips and tricks
• Changes in your product and services offerings
• Key management changes
• Specials, promotions and bargains
• Keeps your company in your customer’s mindshare