Posted on 04 July 2009
Tags: budget, Business, Economy, las vegas, Links, Marketing, marketing budget, recession, vegas company, visibility, website
Marketing your Las Vegas company in a recession is just as important as marketing in a more stable or fat economy. Even if your marketing budget is reduced, you cannot and must not eliminate that marketing budget during a recession.
Don’t Cut Out Marketing
Reason why? If you don’t keep up with your company’s marketing, your competitors surely will. The number one way to lose a foothold in the market place is to disappear from the public’s eye. When your competitors are cutting back, you can forge forward with increasing your visibility and market share.
Optimize Your Website’s Home Page
Having a clear call-to-action and a clear competitive edge on your website’s homepage is essential to attracting and retaining clients and customers. Make sure that your website’s home page is enticing, has plently of links to subpages, testimonials, and facts to back up why your company could benefit their business during a recession.
Focus on Customer Retention
One of your greatest assets as a company is your current clients. Work with them during harder times, keep costs low for them. Also suggest ways to help them grow their businesses during tough times, they may have the budget and you may be able to help. Keep them happy and keep them satisfied!
Follow Up On Old Leads
You never know what business you may find when following up on old leads. Pull out every business card, open every email, follow up with every friend and family member that has referred business in the past.
Posted on 18 March 2009
Tags: Advertising, advertising firm, advertising strategies, advertising strategy, Business, company, effective advertising, firm, las vegas, las vegas review journal, Marketing, marketing budget, strategy, target, target audience, target customer, vegas city, vegas company, vegas sun
Advertising your Las Vegas company or business is critical. Even in a slow economic time, advertising plays a key role in marketing your company and if you aren’t advertising, you competition is.
Before you consider advertising for your business, you need to devise a basic effective advertising strategy to help guide you along. The basic principle behind advertising is making potential customers feel comfortable and identifying what those potential customers needs are.
There are some things you should define before you begin. Here’s a basic checklist:
- Determine your target customer or client. Male or female, age, career, income, ethnicity, hobbies, likes and dislikes.
- Learn what your target customer’s behavior is. How they think, what makes them act. What would convince them to choose your company over your competition.
- What does your target customer need? Providing solutions to your potential customers needs is equally important. Help them solve problems.
There are a few other things to consider before beginning a marketing campaign for your Las Vegas business. You should have some rough numbers as to what your budget will be, what you will spend. In general 5-10% of your gross revenues should be spent on advertising and marketing. You need to decide how much of your marketing budget you will spend on advertising.
You also need to consider how to reach your target audience. For example, if you’re trying to reach Las Vegas residents over 50 years of age, you probably wouldn’t consider advertising in Las Vegas City Life, as the target reader is of a much younger demographic. You might instead consider advertising in In Business or the Las Vegas Review Journal or the Las Vegas Sun.
If you don’t feel comfortable doing all of the due diligence required in forming an advertising campaign, you should search for a
Las Vegas marketing and advertising firm and hire a reputable firm to assist you.
