Posted on 02 December 2011
Tags: Business, business owner, company, direct marketing, email addresses, email list, email marketing lists, las vegas, Links, Marketing, marketing resources, online, promotions, small business owners, target, target market, website
Email Marketing can help spread the word in Las Vegas and nationally about your business, products and services. More on why email marketing is important. Defined, Email Marketing is direct marketing to a target market you are trying to reach using email. It can contain news, tips, articles, promotions and specials, but it’s main goal it to market.
When you compose an email for marketing purposes, keep these points in mind:
- Create a title for the email that will cause readers to want to open your email. People glance at the first few words of the email title to even decide if they are going to open it or delete it.
- Write interesting headlines. So you’ve gotten the reader to open your email, now give them a reason to read on. Glancing at the headlines should make you want to read the news item.
- Keep main articles concise, interesting and to the point. Get to your point quickly, whether it is an offer of some sort, or any other call to action. People’s attention spans are very short, especially in email.
- Create links back to your website when possible. Readers will click on the links if they want more information.
Where can I source an email list to market to?
There are many places you can source an email list for marketing purposes. Most of the time you must buy a list and the prices and quality of the lists you purchase may vary. A good place to start is by exporting the contacts from your email or address book. They are most likely current clients, business associates and friends. The first time I exported my address book years ago, I was surprised to end up with a list of over 400 email addresses. If you would like to purchase a list of email addresses, there are many options available to you. Remember to decide upon a target market for your purchased email list. For example, are you trying to source a list in Las Vegas of Small Business owners on the west side of town or specific to zip codes or is your target a national audience of dog owners let’s say.
Websites you can purchase email marketing lists from:
How to set up an email marketing campaign?
The process is fairly simple. You need to find an online company, set up an account, pay a monthly fee depending on how big your list is and how many times a month you email your list. They will have instructions on how to import email addresses from your address book or the list you’ve purchased.
Here are some email marketing companies for you to consider:
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Posted on 06 November 2011
Tags: Business, campaigns, company, Effective, firm, las vegas, Links, Marketing, Networking, Organic, Perkolate, professional, professional company, search engine, search engine optimization, search engine ranking, seo company, seo firm, seo services, social networking, strategy, traffic, vegas web, website
Why should you hire a professional Las Vegas SEO company?
SEO or Search Engine Optimization is critical in promoting and marketing your Las Vegas website. Business should reserve a budget to have Search Engine Optimization performed on their website to increase their organic search engine rankings. Despite its importance, many local Las Vegas companies ignore SEO for their website.
Here are some reasons why you should hire a professional local Las Vegas SEO company (like Perkolate):
- Do you know what constitutes a good SEO strategy? – To the naked eye, SEO seems simple. All you have to do is to optimize your website, and it’s done. Build some links and you are on your way to getting some traffic to your website. But there is more to it than what meets the eye.
You could attempt to do some research on SEO and do it yourself, but most newcomers to SEO face a daunting task in trying to manage the different activities of a good SEO effort. Hire a professional SEO firm, and you would be able to get all of these done in no time at all and by a professional that can help you get results.
- Do you know how broad SEO is? – Not long ago, SEO was thought of as an activity where all you did was put some keywords on the webpage, and allow the search engines to index them. Though that remains a basic SEO principle, a lot of other techniques have come up in the past some years, which has completely revolutionized the concept of SEO and how well you rank on an organic search engine result.
Concepts like Pay-Per-Click campaigns, Social Networking and Marketing, Link Building and others have changed the strategy of SEO completely. Most professional SEO firms would know how to implement each of these techniques effectively.
- Time consuming – Any good SEO professional would tell you that SEO efforts would give results only after a period of time and a lot of time and effort. You should realize this before taking on the task yourself. It is most time and cost effective to leave it to a professional company like Perkolate.
SEO or Search Engine Optimization is not a difficult set of strategies and tactics, but it needs skilled people to do the job. As a relative newcomer, you would still be able to do justice to basic of aspects of SEO, but mastering the entire gamut of SEO related activities would require you to be skilled to another level.
Cost and time constrains force a lot of business owners to outsource SEO works to professional SEO firms. It must be said here that these business owners have in fact gained a lot by the professional services offered by these firms that focus on Las Vegas SEO services, like Perkolate!
Posted on 05 October 2011
Tags: awareness, Business, competition, constant contact, email newsletter, free online marketing, google, internet, Internet Marketing, internet marketing company, las vegas, Links, marketing principles, marketing tools, online, pay per click campaign, professional, professional internet marketing, search engine marketing, search engine optimization, target, vegas community, vegas company
Internet Marketing can really encompass several different concepts or terms – online marketing, search engine marketing (SEM), search engine optimization (SEO), website marketing, to name a few. Whichever terms you’ve heard before is not too important; the important take-away is that you need to promote your business online, grow traffic to your website, create an awareness and brand your business online, improve your search engine result rankings and make the Las Vegas community aware that your company even exists.
Many companies and businesses in Las Vegas make the mistake of launching a website and thinking that drones of visitors will magically arrive each day. Not true. Just like a business card that sits in your pocket if you don’t hand it out to people, most of the time a website can sit out on the internet and if you don’t market that web site, people may not even know you or your business exists.
Here are some ways you or a professional internet marketing company can help market your business online:
- Launch a Website – if you don’t already have a web site you are WAY behind the curve. Get one up right away.
- Search Engine Optimization – research keywords and key phrases that people would find your website during a search on a search engine and put those words and phrases into the copy on your website, make those same words links between your website pages and place those same words into your website’s site map.
- Online PR – There are many opportunities for online PR and Press Releases. For more information see my article on Press Releases for Your Las Vegas Business.
- Google’s Free Online Marketing Tools – here’s a list from wikipedia.org. Very helpful and mostly free.
- Pay-Per-Click Campaign – ever wonder what those Sponsored Listings are when you search on google, yahoo, msn or aol? That’s right, they pay. You can set up your own campaign, choose they keywords, set your monthly budget and start coming up right along side your competitors by setting a pay-per-click campaign.
- Email Marketing – Use a company like Constant Contact to set up an email marketing campaign. You can upload your list of contacts, choose a template and write your email newsletter, it’s easy and fun.
- Launch a Blog – Do you have a lot to say about your particular area of expertise or industry (like I do, hee)? Then launch a blog and tell visitors what you’re thinking and let them find out who you are and what your business specializes in.
- Banner Advertising – Consider buying space on a targeted web site that promotes your products and services. Set up a special landing page so you can track the results
It’s not too late to get ahead of the Internet Marketing curve, especially in Las Vegas (we are behind the curve in a lot of internet marketing principles). If you don’t, your competition will.
Posted on 15 September 2011
Tags: Business, free directory submission, free links, free search engine submission, free tools, free web submissions, free website promotion, google, internet, Links, online, search engine, search engine optimization, submission services, traffic, vegas web, web directories, website, website promotion, website submission tips
Looking to gain links to your Las Vegas web site and increase traffice. I’ve compiled a list of links to websites with some of the best free directory submission for your Las Vegas website. Remember, directory submission is great for your website as once you submit, you automatically have links out on the internet back to your website. Most are free, many require registration for submission, and some require reciprocal links.
Free Tools and Directories to Submit Your Las Vegas Website to:
Paid Website Directories Submission Services
Links to Website Directory Submission Tips
Posted on 24 August 2011
Tags: company, Free, free search engine, google, internet, Internet Marketing, las vegas, Links, online, optimization seo, professional, professional search engine, search engine, search engine marketing, search engine optimization, top ten search engines, vegas web, website
The following is a listing of the top Ten Search Engines, on which your Las Vegas website should be listed on. Do a search for yourcompany.com and see!
- Google
- Yahoo
- MSN
- AOL
- Microsoft Live Search
- Ask
- Alta Vista
- Excite
- AlltheWeb
- Lycos
To appear, your website would normally need Search Engine Optimization (SEO) and Search Engine Marketing (SEM) performed. Here’s more information:
Posted on 02 June 2011
Tags: Business, constant contact, html newsletter, las vegas, Links, Marketing, marketing resources, newsletter marketing, Perkolate
Email/Newsletter marketing can be a powerful marketing tool. Sending periodic correspondence to current and potential contacts via an HTML newsletter can remind customers of your products and services and keep your company name in their mindshare.
Create newsletters with relevant content, tips, tricks, original articles specific to solving their business issues and addressing their needs. Offer discounts, special offers and be sure to include links back to your website pages.
What is Email Marketing? – (Wikipedia.org)
Majon International Safe Announce Emailing – Safe Email, Huge Database – (majon.com)
Constant Contact – Email Templates and Marketing
Perkolate – Professional Email and Newsletter Marketing company in Las Vegas
