Many Las Vegas business owners are just finding out about Search Engine Marketing (SEM), and how it can benefit their Las Vegas website and while it is a relatively new way of marketing, the principles have been around for a long time.

What is search engine marketing (SEM)?

Search Engine Optimization is the biggest buzzword right now especially when you talk of promoting yourc company’s website. But did you know that Search Engine Marketing is another important spoke in the business marketing wheel? The first thing you should know is that Search Engine Marketing, SEM is quite different from Search Engine Optimization or SEO. With this being said, you will find a lot of business people treating SEM the same as SEO.

The first thing that differs between SEO and SEM is the perception of Search Engine Marketing. Search Engine Optimization works on the key words and key phrases and content of your website’s pages and how the pages need to be designed keeping Search Engines in mind and how they will rank on a search. Search Engine Marketing on the other hand deals exclusively with how you promote your website with search engines. It could be said that a Search Engine Optimization effort could be a subset of a Search Engine Marketing campaign.

Search Engine Marketing Techniques

Basically, any technique by which the visibility of a website improves with search engines is covered under the umbrella of Search Engine Marketing. Thus, from an aggregate perspective, you could look at techniques like Blogging, Search Engine Submissions, Social Networking, Viral Marketing and other techniques. You could also look at methods like Contextual Advertising and Paid Inclusion being subsets of Search Engine Marketing.

Contextual Advertising

Not many are aware of the complete workings of contextual advertising. Here’s an example to illustrate the concept. Assume you have visited a website A, which is in the Sports niche. When you visit the website, you could see some ads popping up from the site that deals with sports accessories or memorabilia dealers. Basically, you see an ad which is relevant to the context and the content of that particular website. This is how contextual advertising works.

Now, how does the business owner benefit from these ads appearing on their website? Simple, the ad appearing on the webpage would have a revenue basis tied onto it depending on certain actions being performed by the users. For example, a webmaster could get paid if 100 users click on the ad, and so on.

Paid Inclusion and Pay-Per-Click Placement

There are some search engines on the internet that are very popular (google, aol, msn, yahoo), so popular that business owners and webmasters are inclined to invest some money to get into the directory of these resources just so that they have the opportunity to get ranked on the first page as a “sponsored listing” so they can get the traffic and recognition of coming up on the first page of a google search, let’s say. This is where Paid Inclusion or Pay-Per-Click placement comes into play.

A web master or web developer can set up a paid inclusion or pay-per-click campaign to help promote your website (or if you are so technically inclined, you could do it yourself as well). You choose the key words you’d like to rank for, set a budget and run your campaign. The main objective of this is to have some traffic through search engines.

With the above knowledge, you should be in a position to understand that Search Engine Marketing is separate from Search Engine Optimization. One of the best examples of SEM at work would be to see the working of Google AdWords, which best symbolizes Contextual Advertising.

At the end of the day, both the techniques increase the visibility and page rankings of your company’s website within the search engines.

Simply put, Search Engine Optimization (SEO) is the method used to gain organic traffic to your company’s website. Organic traffic are the visitors you receive on your website that go to a search engine like google, type in a phrase, and your website appears in the organic listings.

Those words that people type into a search are called key words, for example “Las Vegas Financial Planner.” In order for a website to organically appear in a search engine result, it must be optimized with many key words and key phrases so that search engines can find your website.

This is really just the start of the search engine optimization process. In addition to performing strategic key word and key phrase research, a professional search engine optimization company should help you with:

• Determining what copy you should write for your home page and how much copy you should have on your website’s home page – I recommend at least 200 words on your home page.
• Optimize your META tags including key word, title and description tags – they should be rich in your strategically chosen and targeted key words and key phrases.
• Ensure there are links with relevant key words and key phrases linking to other pages within your website – more is more.
• Advise you on how many pages your website should contain – I recommend 8-10 pages for a basic small business website.
• Assist you in choosing a domain name or URL for your website that will assist in the optimization of your website
• Developing a sitemap for your website – again, should be rich in key words and key phrases
• Advise you on how many years you should purchase your domain name for – I suggest at least 10 years.
• Properly submit your website to major search engines and directories – both free and paid.
• Advise you on how to get “sticky” links to your site from other websites
• Keep your content updated frequently – at least monthly, search engines love freshly updated content on websites.
• Add your website’s listing on major map websites (i.e. maps.google.com) – map listings help your organic rankings as well.

There are literally dozens and dozens of more techniques that Search Engine Optimization Specialists like myself use to help client’s website gain visibility on search engines and in turn gain more traffic and new business.

If you are a local Las Vegas business, you may just have a great opportunity to stand out from your competition as there are still so many business websites that have had absolutely no search engine optimization performed on their website.  Take advantage and find a local search engine optimization company to help you gain more traffic and stand out from your competition.

Search engine optimization or SEO is a set of tactics you do to your Las Vegas web site so that search engines will rank it higher in their results for your keywords. 

The reason we use SEO is so that more people will find your web site. This is known as visibility.

Being ranked highly, especially with placement on the first page, means you will get more targeted traffic to your web site. Targeted traffic is the term for web site visitors that are interested in the content of your site and/or the things you sell. 

One of the first SEO tactics you should know about is choosing your keywords. A keyword is a word or group of words that people would think of when they are looking for information that your site provides, a word or phrase that you might type into a google search for example. You want your keywords to be as specific as possible. 

For example if your keyword is “golf” you will have the competition of over 87 million web pages with the same key word. If you choose a narrower focus, in the same field, such as “left handed ladies golf driver” you will have very little competition – so people searching for this specific type of driver will most likely find you on the first page of the search engine results. 

Some other SEO techniques are:

• repeating keywords and phrases on your website pages
• optimizing META tags on your website
• optimizing html page names
• adding a sitemap page to your website that is rich in keywords
• adding your website link to top search engines and directories
• back links -having your web site link appear on other web sites
• key word suggestion tool – to help determine what key words your customers are already searching for
• reciprocal link checker tool – which checks to see if people you have exchanged links with really do have your link on their site. 

There are many other tools available. Some sites that offer free SEO tools are:

• http://www.seotoolset.com/tools/free_tools.html
• http://tools.seobook.com/
• http://www.seomoz.org/tools

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Search engine marketing (SEM), is going to make or break your business in Las Vegas. Relax, maybe you know a couple million people and can do the word of mouth thing. For those of us who would rather keep our voice, there is search engine marketing.

This method of marketing is designed to increase your websites chances of being found by consumers on internet search engines. This is done by using key words and key phrases that best describe your site. The design of your site also plays an important role in search engine marketing. The design of your site is important because it will help your sites ranking in the search engines. This can be done through using key words within your site. This includes META tags, titles, and even images. Keywords will prove to be your best friend with SEM. These key words and key phrases can appear when visitors to google perform a search and your Las Vegas website could appear.

I use search engines as if they are going out of business. The statistics prove that most internet users are under this impression as well. Most people who utilize the web will use a search engine to find what they are looking for. This involves using key words to find the best that the web has to offer. If your site is within the top 30 ranked for your particular niche, you are one of the best. If you are not, I might still click in to see why you are ranked so high. You might even get me to do some impulse buying. That is the point of search engine marketing. You need key words that will attract people to your site.

If you sell collectable cars, the word car is obviously a keyword. I have to warn you however, you will bid higher on such a popular word. Yes, you have to bid on key words. That is a part of advertising and business, we all know that. The more you spend, the more face time you get. A part of search engine marketing is also finding the best deals.

The best deals will of course be words that no one else might think of. As slim as that possibility might sound, with a little creativity you can think of phrases such as “loud cars” or “pretty cars”. I am sure you can be more creative than I am, but you get the drift. You will pay less, and will of course attract more traffic to your website.

Search Engine Optimization and Search Engine Marketing is critical for your Las Vegas business or company.  Many companies here in Las Vegas overlook the huge opportunity of finding leads and clients for their businesses through utilizing Search Engine Optimization and Search Engine Marketing.

Search Engine Optimization is basically the process a professional SEO company goes through when researching the key words and key phrases that can be integrated into your web site so that you receive maximum traffic, thereby increasing your website’s visibility online. For more information on Search Engine Optimization, read my article “What is Search Engine Optimization?”

Search Engine Marketing incorporates the concept of Search Engine Optimization as a means to market your website, but ultimately can include much much more. Search Engine Marketing is specifically marketing your website online. For example, you can start a google AdWords campaign, where you can choose the words you want to bid on in a search engine query and set your own monthly budget for the same. You can purchase banner ads on key targeted websites where the banner ad will link back to your website when clicked.

When shopping you should really search for a professional company that has experience in Search Engine Optimization and Search Engine Marketing, and hopefully a local Las Vegas marketing company as well!

Ten years ago, companies and businesses in Las Vegas asked themselves if a website could really truly help their businesses. Back then, business owners didn’t quite realize the importance of a website to a business or company. Today, there is absolutely no argument about just how important a web site is to a business here in Las Vegas. According to a research conducted by Forrester – a leading research firm – more than 65% of companies are now looking to migrate their offline marketing efforts to online marketing.

Just How Does a Web Site Help My Business?

Brand Awareness For Your Company

The primary benefit of a website for your business is it opens your company’s products and services up to a potentially huge audience on the internet. With a website you could be telling literally hundreds of people at one time about your products and services, all without a meeting or a conference call.  All without spending virtually a dime after the initial cost of developing a website.  The investment is small compared to the benefits your business gains by having a professional web site out on the internet.

Increases Your Sales

Companies with websites gain more business just by having a website. Newspapers and yellow pages are not the mediums that newer generations are searching for your products and services through any longer. Most people are online every day, searching for your products and services – the web is quick, convenient and easy to use.

Furthermore, Search Engine optimization will help your website find visitors on a search engine (like google.com), visitors gain sales leads, and leads equal new business. By targeting the appropriate key words and phrases when your website is build by a professional web design company, people will be able to find your website when searching.  Hey, what business owner does not want more sales?

Improves the Credibility of Your Company’s Brand

A website is just as important in gaining credibility as a business card nowadays… without one, there’s an automatic distrust of your company.  You don’t want to appear as if you’re running your business out of your car, do you?

Having a professionally designed, informative, and sharply written web site is instant credibility for your business, especially in Las Vegas, where the transient rate is still very high.  It gives your business an image that increases the chance that a potential customer or client will contact you for your products and services.

If your company doesn’t have a website in 2009, it should! For more information on professional website services, visit www.perkolate.com.