You have a website and it is helping promote your Las Vegas business and your products and services and finding new customers. You want to sell more through your website, but how do you properly test the messaging and copy writing on your website in order for you to know how it is performing and if in fact it is causing a visitor to take action?

Internet Marketers talk a lot about testing your sales copy on your website, but very few discuss details about the methodology of testing. It is easy to get confused and potentially remove changes that were helping increasing sales on your website.

Back in college, I took a Chemistry class where we did a fair amount of experiments and our professor was a stickler for teaching us the proper way to perform our experiments. One day, we were give a series of experiments to perform and he stressed the importance of testing. When performing an experiment there are many things you want to change one step at a time in order to perform the experiment properly. As an impatient teenager who was waiting for class to be over, it was an interesting learning experience.

Our professor would say, “In order to properly perform this experiment you need to make one change at a time and then measure the results of that change. Then, will you know which change performs the best and gives you the desired results. You could make all the changes all at once, but what if you undo the change that works?”

His words came back to me when I started my Internet Marketing years ago. If I am making copy changes to my websites or sales copy to monitor the conversion rate then I need to make one major change at a time, drive a sufficient amount of traffic to it, and then analyze the results. If the response rate and conversion rate increases, then I keep the change. If it decreases, then I discard the change and try another.

By performing web site testing in this fashion, you will know exactly which changes best affect your conversion rates and be able to build upon them in order to gain the highest possible conversion rate for your site.