You may have heard of the term “guerilla marketing” and wondered, what in the world is that? Guerilla marketing is a strategy of marketing your Las Vegas company or business with little to no budget, but a fair amount of your own time. It is a way of marketing and advertising that is unconventional, sometimes controversial, and buzz-worthy and involves such unconventional advertising tactics as:

• Publicity Stunts – sometimes newsworthy that might get you place on the evening news
• Business Card Assaults – visit your local libraries and bookstores and place your business cards in every book that relates to your business
• Bumper Stickers – you already know how many people see the back of your bumper in a normal work week
• T-Shirts – giving away free t-shirts with your company’s logo and marketing messaging and web address can lead to awareness and word of mouth advertising
• Open Houses – Invite your clients to an open house at your office, have them bring friends for the fun, great opportunity to introduce yourself and your business products and services
• YouTube videos – create an informative, outrageous or noteworthy video pertaining to your business and post it on YouTube, you never know, it might just become an internet classic
• Business Partnerships – finding other businesses that offer related services to your services and feeding each other business is a great way to help market your business
• Write Articles – for newspapers, magazines, or blogs
• Customer Giveaways and Recognition – give away prizes to clients and honor them with a Customer of The Quarter award