The Best Online Directories for You Las Vegas Website

It is a well known fact in the internet world that the DMOZ directory is the best online directory to submit your Las Vegas website to. DMOZ, The Open Directory Project (ODP), is a huge categorized directory of web sites and pages which is staffed by volunteer editors. Each and every website page added to the DMOZ directory is manually reviewed before it is added to their directory and it can sometimes be a challenge to get added as DMOZ editors are backed up with inquiries for additions… it can take month or years to be added. Being listed in their directory is free.

Alternatives and Supplements to Submitting to DMOZ

In addition to submitting your website to DMOZ, you can also submit it to hundreds of free online directories . Submitting site to online free web directories can quickly increase your google page rank and rankings on the google search engine. PageRank is an major part of google’s website ranking algorithm, and the higher the PageRank of your website, the higher your organic listing can appear on a google search. The PageRank within your Las Vegas website is increased by pages from other websites linking to it, and the higher the PageRank of the websites that link to it, the better it is for the your web site. 

When submitting your website to free online web directories, be sure to take time to find just the right category for add it to Don’t be tempted to submit your website to a category that is higher up the tree structure than it should be, because it probably won’t be accepted and will increase the chance of delays in getting your website added.

For a list of major search engines and directories visit searchenginewatch.com.

Reciprocal Link Exchange - Increase Traffic to Your Website

Implementing a Reciprocal Link Exchange program for your Las Vegas website can still be very beneficial to your website ranking and gaining traffic.

To start, a Reciprocal Link Campaign means placing links on other people’s websites to your and vice versa on what is usually called a “Links” page on a website. It is easier to acquire reciprocal links vs. just one-way links. If your Las Vegas website holds valuable information, it is likely other webmasters will accept a reciprocal link invitation to help cross-promote your website out on the internet. You display a link to their website and they’ll add a reciprocal link from their website back to yours.

Credibility is important. Try to not link to other websites that are poorly designed, have no valuable information or websites of an unrelated topic or an annoying link farm website. When Google spiders your website, it will assign a value to reciprocal links that it deems relevant. Websites containing similar keywords and content will be viewed as related and relevant web sites, and will thus count towards gaining credibility for your website.

Organize a Reciprocal Link Campaign for Your Website

Start by doing some research out on the internet to find websites that you may want to exchange links with. Try to pick complimentary (but not competitive) websites that have a google page rank equal to or higher than your website. Email the webmaster of the website you’d like to exchange links with and explain the benefits of exchanging links and see if they are open to the Link Exchange. 

To make it easier for the webmaster you’re requesting a reciprocal link from, include the actual piece of code they would need to insert on their website that would link back to yours. Make sure the actual link you provide has relevant keywords that would link back to your website. For example, if you are a Las Vegas florist, the link title you would provide to the webmaster might read “Las Vegas florist.” The keywords as part of the link help your google page ranking.

Remember, google still partially factors links back to your website into its search engine ranking criteria, so anything you can do to help your website’s ranking on google will help!

Resources

• Automatic Link Exchange Software - AutoLinksPro
• How to Get Reciprocal Links - AssociatePrograms.com
• Sites that swap and exchange reciprocal links - linkpartners.com
• Free Link Exchange Service - GotLinks.com

Search engine optimization or SEO is a set of tactics you do to your Las Vegas web site so that search engines will rank it higher in their results for your keywords. 

The reason we use SEO is so that more people will find your web site. This is known as visibility.

Being ranked highly, especially with placement on the first page, means you will get more targeted traffic to your web site. Targeted traffic is the term for web site visitors that are interested in the content of your site and/or the things you sell. 

One of the first SEO tactics you should know about is choosing your keywords. A keyword is a word or group of words that people would think of when they are looking for information that your site provides, a word or phrase that you might type into a google search for example. You want your keywords to be as specific as possible. 

For example if your keyword is “golf” you will have the competition of over 87 million web pages with the same key word. If you choose a narrower focus, in the same field, such as “left handed ladies golf driver” you will have very little competition - so people searching for this specific type of driver will most likely find you on the first page of the search engine results. 

Some other SEO techniques are:

• repeating keywords and phrases on your website pages
• optimizing META tags on your website
• optimizing html page names
• adding a sitemap page to your website that is rich in keywords
• adding your website link to top search engines and directories
• back links -having your web site link appear on other web sites
• key word suggestion tool - to help determine what key words your customers are already searching for
• reciprocal link checker tool - which checks to see if people you have exchanged links with really do have your link on their site. 

There are many other tools available. Some sites that offer free SEO tools are:

• http://www.seotoolset.com/tools/free_tools.html
• http://tools.seobook.com/
• http://www.seomoz.org/tools

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Internet Advertising for Las Vegas Businesses

When running a business online in Las Vegas there are many aspects of internet marketing which are crucial in building regular traffic to your website to optimize total income through consumers and ad marketing on your own website. The most important aspect in internet marketing is through advertising your own Las Vegas website.

What is internet advertising?

Internet advertising is a means of putting up banners and advertisements which target consumers who are interested in your services to click the ads and go onto your website to see if what you offer is what they need. There are many forms of advertising such as pay per click ads, and actual professionals you can hire to advertise your site in their own professionally proven to work methods.

Why do I need to invest in advertising?

Advertising gives new and existing businesses the kick drive to improve traffic and gain notice in the world wide community. Internet advertising provides websites with the opportunity to make more profits from the advertising itself, than the actual cost of the services. Without advertising your website will not get immediate high page rankings to get into the search engine, and could take a few months to years to actually get noticed enough to make profits which someone can live off of. Sometimes without advertising and the proper development the website could never make enough profit to support it.

What are the different ways to advertise online?

When choosing the best method of advertising there are a few choices available to you currently, some of these choices consist of the following:

Pay per click advertising – This is the most commonly used form of advertising, through pay per click advertising businesses you can choose websites which have signed up with the business to display their ad boxes and purchase space which you only have to pay for per click or per 1,000 page impressions. Typically this is the best method because you are ensuring that what you pay for is giving your website traffic and customers because no one is going to click to come to your website unless they are interested in seeing what your business can offer them. Pay per click advertising accounts can set spending limits so if the website displaying your adds has high levels of traffic you do not end up paying past your budget limit due to high volumes of clicks. An example of pay per click advertising is using google Adwords.

Another form of advertising is to hire a Las Vegas company to assist you with internet marketing and advertising. These companies will either put your ads on their related websites, or use professional techniques of submitting your website advertisements to many big companies which get your advertisements to the top of the search engine. This form of advertising is paid off in one lump sum instead of per visitor so you are receiving unlimited amounts of customers for only one flat rate then constant traffic thereafter.

For more information and professional solutions on internet advertising in Las Vegas, please contact my company, Perkolate at 702.341.0085 or visit our website at www.perkolate.com.

As a Las Vegas marketing professional, you should be aware of serveral mostly free internet and online marketing tools available on the internet. Here are some links I’ve collected that could be of great value to your Las Vegas business or company.

• Twitter
• Google Analytics
• Site-Perf.com - Know all about your site performance
• The Flameproof Online Marketing Pitch - inc.com
• Nonprofit Online Community Great Marketing Tool
• Mike’s Marketing Tools - Free Internet Marketing Tips and Articles
• Why most people don’t use effective but free online marketing tools
• Web Marketing Tools
• IP and redirect checker
• Web Page Analyzer - Free Website Performance Tool and Web Page Speed Analysis
• Web Marketing Promotional Tools and Techniques
• iBusinessPromoter (IBP) is the award-winning web site promotion software solution that helps you to get top 10 rankings in Google, Yahoo and all other major search engines.
• Free Search Engine Submission
• Free Business Startup Tools, Free Ebooks, Tips, Training and Success Strategies
• Internet Marketing Tools - Precise Expert’s Guide to Marketing Tools
• Website Head Checker Tool
• Search Combination Tool
• Keyword Density Analysis Tool
• The mobiReady testing tool evaluates mobile-readiness using industrybest practices & standards
• Server Head Checker Tool
• Website Loadtime Test
• Website SEO Tool - Website Grader
• Add Google Custom Search to your Website
• Guerrilla Marketing Coach and E-zine

How to Find Free Blog Templates for Las Vegas:

A quick search in almost any search engine for free blog templates will turn up scads of results. But just picking a link and grabbing a great-looking free template isn’t the best idea. While most providers of free blog templates are on the up-and-up, some templates will have hidden links or other things included that you’re not going to want in your blog.

Another reason to be choosy about free templates is the importance of SEO. SEO means Search Engine Optimization, and it’s what tweaks your blog to make it easy for the search engines like Google to find. If you want to attract people who might search on the phrase “red cars,” for instance, you’ll want to optimize your site for the keyword “red cars.” Not all blog templates, free or for sale, do a good job with this.

It’s important to choose SEO-friendly free blog templates because these will allow you to get your keywords in places that the search engines like. This lets your site get indexed by the search engines, and helps it rank higher for the phrase so more people searching for your keyword will be able to find your blog. Without SEO-friendly templates, as well as good SEO practices in all of your links and blog content, you may be faced with the classic case of building a wonderful site that no one sees.

There are many blog templates out there that you can purchase that are SEO-friendly, but unless you find one that you can’t live without, save your money. There are plenty of great free blog templates available, as well as free tutorials on how to use them. You can start by looking at these websites:

 

• http://freetemplates.blogspot.com/
• http://free-7.blogspot.com/2009/05/seo-friendly-blogspot-template.html
• http://courtneytuttle.com/seo-wordpress-themes/
• http://www.idwebtemplate.com/
• http://www.ourblogtemplates.com/
• http://www.blogskins.com/