Google offers numerous free marketing, networking and tracking tools to help your business or company in Las Vegas:

• Overview of Google Tools – (Wikipedia.com)
• Google Services Overview – (Webopedia.com)
• Google Services – (google.com)

Out of all of google’s tools, I feel the most valuable are google Analytics, which is a robust website tracking and reporting application.  It’s free!  Sign up and install the code on your website pages and google will track keywords, search engine referals, countries, length of visit and even right down to the purchase and ROI.

Google also offers AdWords, which is a pay-per-click program.  You set your own budget, choose your keywords and your website can come up at the top of googles search engine results.

Internet marketing is critical to marketing and promoting your Las Vegas business and website, so you should keep in mind that internet marketing strategy should be an integral part of your overall marketing strategy for your Las Vegas company or business.  I’ve taken time to compile what I consider the top 10 internet marketing strategies you should keep in mind for your Las Vegas business and website:

1. Search Engine Optimization – promotes organic traffic for your website and helps rank and promote your company’s website. Learn more about Search Engine Optimization (SEO).
2. Email Marketing – collect email addresses and create your own email list to market to, including exisiting client. Learn more about email marketing solutions that can help find leads.
3. Utilize Google Tools and Products – google offers a variety of mostly free online marketing tools. Learn more about google’s online marketing tools.
4. Write and Distribute your own Press Releases – writing a press release for your business is relatively simple and there are a ton of free and almost free ways of distributing a press release online. Learn more about writing your own press release.
5. Write a Blog, Publish Articles – if you make yourself an expert or provide insider information about your specific business or industry, you will get noticed. More information on blog marketing.

Google, the great internet god of our lifetime, actually offers many valuable (and many times free) online marketing tools and networking tools that can truly help your marketing efforts and help grow your Las Vegas business and grow your social network. Here are some of the google products that you may find helpful:

• Google Alerts - get email updates on the topics of your choice.
• Google Checkout - a faster, safer and more convenient way to shop online.
• Google Image Search – the most comprehensive image search on the web.
• Google Maps - View maps and directions.
• Google Patents - Search the full text of US Patents.
• Google Toolbar - Add a search box to your browser.
• Blogger - Share your life online with a blog — it’s fast, easy, and free.
• Google Groups - Create mailing lists and discussion groups.
• Knol - Share what you know.
• orkut - Meet new people and stay in touch with friends.
• Picasa - Find, edit and share your photos.
• Google Translate - View web pages in other languages.
• YouTube - Watch, upload and share videos.
• Google Webmaster Tools - Improve your site’s visibility in Google search results. It’s free.
• Google Analytics – Makes it easy to improve your results online.
• Google AdSense - Maximize revenue from your online content.
• Google Sites – Free websites and wikis.