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Internet Coupon Marketing Tactics

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Coupons can act as advertisements for your business, but advertisements that lead customers straight to your products–and which make them pretty inexpensive. Nearly 90% of consumers claim to use coupons, and during the past several years since the onset of the recent financial crisis (as well as rising cost of fuel), online coupons alone rose almost 40% in popularity. E-coupons are a brilliant way to stay ahead of the curve of internet commerce, but if you think coupons may be the next marketing move for your company, there are plenty of ways to make your already innovative coupons more effective.

E is for Email, E is for Effective.

A great way to gain followers of your business and regular customers is through opt-in email mailing lists. People will get news about your company, your products–and they won’t forget if they are hearing from you once a week or so. What does this have to do with coupons, you ask? If you make it so your coupons are only available in the newsletter, you can keep customers’ attention to your business: customers who really need your coupons will also be updated about your new location, the midsummer sale and your business’s philanthropy and community services. They can forward your coupon to friends, even also print out emailed coupons to bring into your store. If you are going to require coupon recipients to sign up for your newsletter, though, you should try to always offer at least one coupon (even a small one) in every issue.

How Much Off?

Make it clear to your customers that the coupon is worth taking the extra time to use by showing them just how significant their savings will be. A good way to do this is, for less expensive items (under, say $25) do not give a percentage off, give a dollar amount: say “$5.00 off!”, not “20% off”. For more expensive items with considerable savings, percentages are fine.

Don’t forget that you can also use coupons for “buy one get one”, rebate and other types of great deals.

Team Up.

This is especially easy if you have total control of your web store’s design and transactions. You can use coupons to cross market with other businesses willing to partner with you in a joint marketing campaign. Find a business that offers a complement product to the one you are promoting with coupons. Give access to the online coupon for their product on the page where you sell yours, and have them do the same.

Another way to use third parties as a great coupon marketing tool is to get your company onto “coupon-clipping websites”, where businesses post coupons for customers to print off; some popular coupon sites are Groupon.com, where businesses post coupons and deals on Facebook, Twitter and other microblog newsfeeds for customers to clip for themselves, repost and forward to friends; CouponClippingMom.com, a blog style site where coupons for various businesses are shared as individual posts (best for chain, not local businesses); and CouponCabin.com, which offers online and printable coupons (separately from each other) for businesses ranging from the local to national scale. You can link to them on your own website, blog, or online store, and customers across town or beyond the sea will be able to find them.

Looks Matter.

You want your coupons to be as eye-grabbing and attractive as they can be. Make them stand out but remember that visual, non-verbal assets of graphic design can say just as much as the words you lay over them. The coupon’s overall design should be clean, not cramped with too much or vacant with not enough information. Noticeable colors are great as long as they are not an eyesore, and large, bold fonts work best, though the most pronounced words should be the ones that will first grab attention. Some of the most effectively designed coupons feature a cleanly drawn, realistic illustration or a photograph of the product being offered.

The Benefits of Las Vegas Social Media Marketing

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Social media marketing is one of the hottest topics in the online advertising world right now. You hear people in Las Vegas throwing out all these buzzwords in reference to the marketing medium. You’ve heard of people raving about it and attributing it to their businesses’ successes. So how exactly does it work? Why are people praising this form of advertising? How can a business use it to take their sales revenues to another level?

You can find the answers to these questions and more through the following three benefits of social media marketing:

Awareness

From a consumer’s perspective, you want your information and updates right away. You want to hear what’s going on as they’re happening. While newspapers and television broadcasts have been the norm, these same companies in Las Vegas have been utilizing social media to get the information to the masses in a much quicker fashion. These news companies resort to tools such as Facebook and Twitter to keep audiences updated right then and there in the moment.

For more sales-oriented businesses, these social media outlets can be used to announce seasonal sales, arrival of new items or services, and also coupon codes to entice consumers to check out their site and make a purchase.

Social media marketing is quite powerful, and when companies are constantly informing their consumers with valuable information and services through these outlets, then the consumers create a bigger buzz amongst themselves.

Networking

The groups of people gathering together in these online hubs are the fuel for social media marketing. If people of similar interests and intentions were not involved, this online revolution would not exist.

As a result of recent events or news for particular niches, people will want to discuss about this amongst fans of these niches. Word spreads through forums, wall posts, and blog comments. Really successful social media marketing campaigns experience this viral effect, and the best part of it all is the price tag of this type of marketing – it’s free.

Business Leads

The buzz created through the people interested in that particular niche can turn into leads or traffic towards a business’ site. The potential for sales increases the more a product or service is talked about.

As long as discussions amongst peers in a niche continue, then there should be a steady flow of traffic to these business sites. It is up to the businesses to maintain the content on their social media outlets in order to keep the traffic flowing. More consistent traffic equals more consistent sales.

Why Your Las Vegas Business Needs a Facebook Fan Page Right Now!

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Facebook has fast become a major social networking website for meeting other business professionals in Las Vegas and it is also quickly becoming an essential marketing tool to help market your Las Vegas business or company. If you don’t already have a personal page, create a facebook page right now. Once you create your facebook profile page, be sure to add a fan page for your business.

Reasons Why You Need a Facebook Fan Page:

  1. It’s 100% Free – in these times, this is an invaluable and no-cost way to market your business products and services.
  2. PR – You can publish articles, links to your blog/s, website or any interesting or helpful articles to your fan page that can help you communicate with people in your network and your fans and help keep your business in their mindshare.
  3. Fan page is public – this means that major search engines such as google, bing, and yahoo! can index the page and your page can come up in their search results.
  4. Personalized URL – upon reaching 100 fans, you can register for your own custom facebook URL (i.e. www.facebook.com/yourcompanyname)
  5. Viral Marketing – when you post content to your fan page, it’s automatically added to the pages of all the fans that follow your fan page.
  6. Applications – you can choose from dozens and dozens of apps that can help interact with your fans including photo galleries, polls, RSS feeds from your blog or presentations.
View my company’s facebook fan page for Perkolate Marketing and Design of Las Vegas to get an idea of what a fan page is all about. For more information, visit How to Create a Facebook Fan Page from tutorialblog.org.

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