Viral marketing and adverising is a non-traditional “word-of-mouth” online and internet marketing tactics and strategies that utilize your social networking to raise awareness for your company or business. It can be a very powerful marketing tool as your website or business information can get passed through social networking onto others, from consumer to consumer.

Here are some articles that explain the concept of viral marketing for your Las Vegas business or company:

Tips for Optimizing Viral Marketing Campaigns
By Brady Brewer, ClickZ

Viral marketing, or “refer-a-friend,” email campaigns have received a lot of attention in the media recently. These campaigns, which encourage recipients of promotional emails to forward the messages to their friends, have garnered both positive and negative reviews from consumers, privacy advocates, and industry pundits. read more.

Viral Marketing Articles, Online Viral Marketing Tactics - www.geocart.com

Everything that we’ve been taught online and off says that we should prevent rather than spread viruses…right? Well, when it comes to creating a buzz about your online business, spreading a virus—or more accurately—leveraging the power of viral marketing, could be just what the doctor ordered. read more.

Viral Marketing Ideas - Out of the Box Viral Marketing Tactics - palmerwebmarketing.com

If I were to rank the effectiveness of each marketing avenue for most businesses I’ve worked with, here’s how they stack up. Word of mouth, Email Marketing, Organic SEO, Paid Search, Display Advertising… read more.

Email marketing is a very cost effective form of marketing your Las Vegas products and services. There are various ways you can create an email campaign and various content options you can write about. Any way you look at it, email marketing can keep your company’s products and services in people’s minds and reminds people of your products and services and can lead to new leads and new business.

Where’s a good place to start?

There are many email marketing services available out on the internet. I’m most familiar with Constant Contact. Whether you’re looking to send an email newsletter, a high-impact email promotion, an email event invitation, an online survey, or build your email list, Constant Contact can help you get it done. 

Email Marketing and Online Surveys from Constant Contact make it easy and affordable for you to connect with your customers or members. Review their website for more information and details.

Where to find an Email list to market your email newsletter to?

A great place to start is with your current address book (from Microsoft Outlook or any comparable address book or email software). If you look in the help menu, there should be instructions on how to export your address book into a text delimited file that you can then import into your email marketing software, like Constant Contact.

You can also have a professional web developer put an email newsletter sign up form on your website’s home page in order to encourage visitors to sign up for your newsletter.  There are services online where you can also purchase email lists for marketing purposes.

What information can I include in my email newsletter?

• Helpful tips, tricks and inside information
• A special offer or discount
• Your full company information and contact information
• An article on a timely topic relevant to your business
• How you will solve your particular customer’s problems through using your services
• Special events or announcements