To reach a broader audience in your Las Vegas marketing efforts, many companies and businesses consider outdoor advertising. With outdoor advertising you can reach a large audience to communicate your message and get your product’s companies and services out into the Las Vegas community’s mindset.

The Benefits of Outdoor Advertising in Las Vegas

• More and more vehicles on the road delivers more commuter viewers to your outdoor ad
• Efficient, lower cost, most effective cost per 1000 viewers
• Makes a statement, big bold ads in public, creates brand awareness
• Repetition, your ad gets viewed over and over again, 24/7 – it never turns off

If you are considering outdoor advertising in Las Vegas, the following are some resources and websites to visit for more information, options and rates:

• ClearChannel Outdoor Advertising, Las Vegas, Nevada
• Gotcha Mobile Media, Las Vegas
• Las Vegas Billboard Ads
• Connell Outdoor Advertising Co.
• Border Billboard
• Mobile Media Mobile Billboard
• OutdoorBillboard.com

Email marketing for your Las Vegas company or business is a very cost effective form of marketing and advertising and can help you keep mindshare in your client’s minds and help find your business new leads.

A professional email marketing services company in Las Vegas can help assist you in desinging a template for your email marketing campaign, help you import your contacts and can train you on how to write your own newsletters, send them out to your database and track the results of your efforts.

In general, you can sign up with a company, like constantcontact.com, and starting at $25/month (cost depends on the size of your email database and the frequency you send emails out to that database), you can communicate directly with your clients and customers from your email database and inform them of:

• Latest company news
• Timely articles, tips and tricks
• Changes in your product and services offerings
• Key management changes
• Specials, promotions and bargains
• Keeps your company in your customer’s mindshare

Coupons can act as advertisements for your business, but advertisements that lead customers straight to your products–and which make them pretty inexpensive. Nearly 90% of consumers claim to use coupons, and during the past several years since the onset of the recent financial crisis (as well as rising cost of fuel), online coupons alone rose almost 40% in popularity. E-coupons are a brilliant way to stay ahead of the curve of internet commerce, but if you think coupons may be the next marketing move for your company, there are plenty of ways to make your already innovative coupons more effective.

E is for Email, E is for Effective.

A great way to gain followers of your business and regular customers is through opt-in email mailing lists. People will get news about your company, your products–and they won’t forget if they are hearing from you once a week or so. What does this have to do with coupons, you ask? If you make it so your coupons are only available in the newsletter, you can keep customers’ attention to your business: customers who really need your coupons will also be updated about your new location, the midsummer sale and your business’s philanthropy and community services. They can forward your coupon to friends, even also print out emailed coupons to bring into your store. If you are going to require coupon recipients to sign up for your newsletter, though, you should try to always offer at least one coupon (even a small one) in every issue.

How Much Off?

Make it clear to your customers that the coupon is worth taking the extra time to use by showing them just how significant their savings will be. A good way to do this is, for less expensive items (under, say $25) do not give a percentage off, give a dollar amount: say “$5.00 off!”, not “20% off”. For more expensive items with considerable savings, percentages are fine.

Don’t forget that you can also use coupons for “buy one get one”, rebate and other types of great deals.

Team Up.

This is especially easy if you have total control of your web store’s design and transactions. You can use coupons to cross market with other businesses willing to partner with you in a joint marketing campaign. Find a business that offers a complement product to the one you are promoting with coupons. Give access to the online coupon for their product on the page where you sell yours, and have them do the same.

Another way to use third parties as a great coupon marketing tool is to get your company onto “coupon-clipping websites”, where businesses post coupons for customers to print off; some popular coupon sites are Groupon.com, where businesses post coupons and deals on Facebook, Twitter and other microblog newsfeeds for customers to clip for themselves, repost and forward to friends; CouponClippingMom.com, a blog style site where coupons for various businesses are shared as individual posts (best for chain, not local businesses); and CouponCabin.com, which offers online and printable coupons (separately from each other) for businesses ranging from the local to national scale. You can link to them on your own website, blog, or online store, and customers across town or beyond the sea will be able to find them.

Looks Matter.

You want your coupons to be as eye-grabbing and attractive as they can be. Make them stand out but remember that visual, non-verbal assets of graphic design can say just as much as the words you lay over them. The coupon’s overall design should be clean, not cramped with too much or vacant with not enough information. Noticeable colors are great as long as they are not an eyesore, and large, bold fonts work best, though the most pronounced words should be the ones that will first grab attention. Some of the most effectively designed coupons feature a cleanly drawn, realistic illustration or a photograph of the product being offered.

Proximity marketing refers to localized wireless distribution of advertising or promotional content. A localized marketing campaign can be distributed via a traditionally localized broadcast, but it is more common for advertisers to target specific devices such as cell phones or tablets that happen to be in an area. Locations of devices can be determined through a few different methods including cell phones being in particular cells, Bluetooth or other wi-fi devices being in range of a transmitter, or Internet devices with GPS enabling them to receive data from localized servers. Proximity marketing communications can be targeted to a specific group of people in a specific area such as a tourist hot spot, and they can be time specific as well as location specific. Some popular uses of proximity marketing include media distribution at events such as concerts, distribution of information about local facilities, and social applications such as the popular Four Square app.

Bluetooth-based proximity marketing systems have proven to be especially popular. These systems generally involve setting up Bluetooth broadcasting equipment that sends information to Bluetooth-enabled devices in the area. Users will get messages and advertisements in the form of text, audio, or video messages sent to their devices. The only caveat to using Bluetooth-based marketing is that many Bluetooth users often have their devices either powered off or not set to “discoverable,” which makes them unable to receive signals from marketing systems. Many advertisers have solved this problem with “calls-to-action,” or using traditional advertising such as posters and television monitors to tell Bluetooth users to turn on their devices.

A GSM-based system can also be effective in proximity marketing. This allows messages to be broadcast to all mobile users in a specific geographical area, although the accuracy of this method can vary from one location to the next. This system is often used not only by advertisers to get the word out on a product, but by government agencies and emergency services to convey important messages.

One innovative use of GSM-based proximity marketing was employed by the UK shopping center Bluewater. Bluewater used a GSM system to track shoppers through the center via their cell phones to monitor what they are buying. The info take from this has been used in market research. Shoppers also received specific special offers and coupons over their mobile phones as they were shopping.

Now that practically everybody has at least one mobile device on them at all times, proximity marketing has proven to be very effective in advertising and marketing. Users received special offers from stores when they happen to find themselves nearby, coupons can be sent to users instantly by phone instead of by mail, and up-to-date news reports can be sent to cell phones and computers about nearby events. Proximity marketing is the wave of the future, and while it will probably never replace traditional advertising methods it is a surefire way to get the word out on any product or event.

A trade show is an event organized for the purpose of demonstrating and highlighting the latest products, services, trends, opportunities, and information relating to a particular industry or sector. Trade shows may be open to the general public or exclusively for trade members and select media people. These events are usually held once a year, from one to three days, and may include capacity-building activities like workshops, meetings and discussion sessions on industry related topics.

Trade show participation requires budgeting for expenses such as sign-up fees, booth or table rental space, design construction costs, and signage. Aside from direct expenses associated with the displays, the participant also needs to budget for travel and accommodations, food and networking expenses, collaterals and other promotional items, and contingency expenses.

Maximize Participation

Maximize you participation in the trade show by preparing ahead of time. Budget is key, so make sure that you can afford the costs associated with the event. Weeks before the trade show, generate interest by disseminating information through traditional marketing channels and social media. While selecting your display location in the exhibit area, always choose the most visible spot. Design your signage and displays using quality materials, highlight your brand name, and use catchy phrases to sell your product.

Benefits

Trade shows are a perfect venue for introducing or enhancing the visibility of your product and to gather information about new trends and potential competitors in the market. For start-ups and smaller companies, a trade show is a cost-effective way of marketing their products to prospective consumers, distributors, suppliers, and investors.

A trade show is a good way to create new partnerships and firm up existing ones. Frequent participation in these events help establish credibility and presence in the marketplace. These trade shows are also a good source of industry leads and lets you stay on top of the game.

Resources

If your company is interested to participate in a trade show, the first step is to find a list of trade associations and other organizations that cater to your market niche. Networking with these organizations ensure access to up to date information on shows, events, and other activities. Most of the trade associations have their own website and contact information and even a calendar of events in their site, so potential marketers and attendees can easily book their participation to any event.