Direct mail marketing in Las Vegas can target new customers in addition to maintaining contact with current and previous customers. For any business to grow, especially during a recession, sales need to increase, and the best way to do that is to expand your customer base by adding new customers to your Las Vegas business.

A good campaign to reach new customers can be done efficiently, with reasonably low costs via direct mailings. Many types of lists can be purchased. Selections can be made by demographics such as geography, age, income, education, marital status, previous purchases of similar items, and many other categories. Select the ones that you feel will reach the audience most likely to be interested in your product or service. Sometimes your direct mail printer or distributor can offer sound advice on this topic.

Next, design your direct mail piece. This also is a time for thought, because there are many direct mail vehicles to use. Post cards, calendars, business cards, flyers, and brochures are just a few you may want to use. Some businesses like to send out small samples using a direct mailing.

Direct mail companies can offer lists, design, packaging, labeling, and mailing services. You can use part or all of their services as desired. There can be postage discounts for pre-sorted items. These are usually sorted by zip codes, which saves the postal service time and money, so you get a discount in postage costs.

Common direct mail results run about 1% to 4% response. If you send out 1000 pieces, you should be able to expect to receive 10 to 40 responses. Sometimes you can get more, depending on the product, the offer, any freebies, and popularity of the item or service you are offering. This is why many direct mail programs are sent to tens of thousands of addresses. Using a direct mailer that has a return card can help boost response numbers. Repeat mailings can also boost customer response.

Increasing postal, paper, and printing costs have generated new opportunities for direct mail campaigns, such as the monthly group mailings that go out. These can save costs and keep direct maillings very affordable.