Viral Marketing Examples - Success Stories

Current: The King of Viral

With the upgrades in internet and computer technology has come the newest fad which is called viral videos. A viral video is a video clip that gains worldwide fame by being sent through files on the internet. Viral Marketing is the same thing. It is using online websites and social sites to promote a product. There are several well known sites that used viral marketing such as YouTube and MySpace. YouTube allows big companies to advertise on their site and put the advertisements on the most watched videos on the site. The king of viral marketing though is the popular channel, Current.

Current is the television channel that is the brainchild of former Vice President Al Gore. It’s big draw is its ‘viewer created content’ format. Viewers make their own videos on any subject, download it just like you would on Youtube, then send it to Current. If it gets selected, the viewer gets paid and the video is broadcast on the station. The big innovator of the channel is its agreements with major advertisers to let the viewers create their ads to be aired exclusively on Current. The advertisements were becoming so popular and advanced that the big corporations were using the ads for worldwide and corporate promotion. There are several major commercials on television that were developed by a Current alum.

With the popularity of sites like Myspace and Facebook, it is so much easier to recieve and send information. The big thing about viral marketing is its exclusiveness. There are alot of companies that have web only discounts and sales. With the sudden popularity of the internet, the percentage of people that have access to a computer is very high. This means that the companies have more of a chance of getting a bigger consumer base which means more sales and more money to be earned.

Viral Marketing is just another new thing is the business world. It is through sites such as Current and Youtube that allow anybody to create a vid and then have a chance that a big company will purchase it. It is stories like this that make viral marketing that much more interesting.

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