Email marketing is a very cost effective form of marketing your Las Vegas products and services. There are various ways you can create an email campaign and various content options you can write about. Any way you look at it, email marketing can keep your company’s products and services in people’s minds and reminds people of your products and services and can lead to new leads and new business.

Where’s a good place to start?

There are many email marketing services available out on the internet. I’m most familiar with Constant Contact. Whether you’re looking to send an email newsletter, a high-impact email promotion, an email event invitation, an online survey, or build your email list, Constant Contact can help you get it done. 

Email Marketing and Online Surveys from Constant Contact make it easy and affordable for you to connect with your customers or members. Review their website for more information and details.

Where to find an Email list to market your email newsletter to?

A great place to start is with your current address book (from Microsoft Outlook or any comparable address book or email software). If you look in the help menu, there should be instructions on how to export your address book into a text delimited file that you can then import into your email marketing software, like Constant Contact.

You can also have a professional web developer put an email newsletter sign up form on your website’s home page in order to encourage visitors to sign up for your newsletter.  There are services online where you can also purchase email lists for marketing purposes.

What information can I include in my email newsletter?

• Helpful tips, tricks and inside information
• A special offer or discount
• Your full company information and contact information
• An article on a timely topic relevant to your business
• How you will solve your particular customer’s problems through using your services
• Special events or announcements

Internet Marketing can really encompass several different concepts or terms - online marketing, search engine marketing (SEM), search engine optimization (SEO), website marketing, to name a few. Whichever terms you’ve heard before is not too important; the important take-away is that you need to promote your business online, grow traffic to your website, create an awareness and brand your business online, improve your search engine result rankings and make the Las Vegas community aware that your company even exists.

Many companies and businesses in Las Vegas make the mistake of launching a website and thinking that drones of visitors will magically arrive each day. Not true. Just like a business card that sits in your pocket if you don’t hand it out to people, most of the time a website can sit out on the internet and if you don’t market that web site, people may not even know you or your business exists.

Here are some ways you or a professional internet marketing company can help market your business online:

• Launch a Website - if you don’t already have a web site you are WAY behind the curve.  Get one up right away.
• Search Engine Optimization - research keywords and key phrases that people would find your website during a search on a search engine and put those words and phrases into the copy on your website, make those same words links between your website pages and place those same words into your website’s site map.
• Online PR - There are many opportunities for online PR and Press Releases. For more information see my article on Press Releases for Your Las Vegas Business.
• Google’s Free Online Marketing Tools - here’s a list from wikipedia.org. Very helpful and mostly free.
• Pay-Per-Click Campaign - ever wonder what those Sponsored Listings are when you search on google, yahoo, msn or aol? That’s right, they pay. You can set up your own campaign, choose they keywords, set your monthly budget and start coming up right along side your competitors by setting a pay-per-click campaign.
• Email Marketing - Use a company like Constant Contact  to set up an email marketing campaign. You can upload your list of contacts, choose a template and write your email newsletter, it’s easy and fun.
• Launch a Blog - Do you have a lot to say about your particular area of expertise or industry (like I do, hee)? Then launch a blog and tell visitors what you’re thinking and let them find out who you are and what your business specializes in.
• Banner Advertising - Consider buying space on a targeted web site that promotes your products and services. Set up a special landing page so you can track the results

Email/Newsletter marketing can be a powerful marketing tool.  Sending periodic correspondence to current and potential contacts via an HTML newsletter can remind customers of your products and services and keep your company name in their mindshare.

Create newsletters with relevant content, tips, tricks, original articles specific to solving their business issues and addressing their needs.  Offer discounts, special offers and be sure to include links back to your website pages.

What is Email Marketing? - (Wikipedia.org)

Majon International Safe Announce Emailing - Safe Email, Huge Database - (majon.com)

Constant Contact - Email Templates and Marketing

Perkolate - Professional Email and Newsletter Marketing company in Las Vegas