One of the main goals of having your Las Vegas website out on the internet is to provide helpful and interesting information to your website visitor. This key face with help drive satisfaction for your customers and potential customers and if you have satisfied website visitors and customers, they will quickly become return customers who will stay loyal! They will even recommend your Las Vegas website to others.

Of course, the more traffic you have to your website from your satisfied customers, you can begin to collect their email address for email marketing purposes. An email newsletter is an excellent way to capitalize on your email list and communicate with your clients. With an email newsletter, you can send out relevant articles, tips, tricks and special offers that will help drive business.

Email newsletter marketing is a very inexpensive and effective way to help market your website, your company and its products and services. You can sign up with an email marketing company like constantcontact.com at a very reasonable cost. In your account you can choose from a wide variety of templates, upload an excel spreadsheet of your contacts, compose your newsletter, and click send. Make sure to include links back to your website! 

You want to make sure that all of the contacts you are adding to your email contact database are opt-in, which means they give their consent to receive email from you. If you collect email addresses with a consent check box, you are most likely covered. With an opt-in subscriber list, you are can be fairly sure that the email newsletters you’re send out are received, viewed and read your subscribers and not simply being deleted. 

The other side of the coin is that if you are sending out email newsletters to help promote your Las Vegas website and business and if you aren’t delivering relevant information or the information that your customers are expecting, you run the risk of having subcribers unsubscribe. 

Here are some tips for relevant and engaging email newsletter content:

• Make your newsletters fun and creative while still maintaining professionalism
• Add photos and links to your website
• Research what information your customers are most interested in and information that will help them solve business problems
• Write articles that are informational and engaging, but keep them short and sweet
• Keep the content varied and diverse, don’t over write about one topic or subject
• Put coupons and special offers in your newsletters

If your email newsletters subscribers can benefits from your well written newsletters, they will actually look forward to receiving them! Just don’t email them too often, you don’t want to annoy them!

Okay, so you have made the decision to consider attending a trade show, but your are a bit nervous.  Now you have to have design a trade show booth and I’m sure you’re a bit nervous.

Don’t panic.  You already have a key component in putting together a trade show booth for your Las Vegas business: your company.  You just have to come up with a consistent and branded design for your booth.

Let’s start with with the fact that you have a corporate logo and business cards and letterhead already for your Las Vegas business.  Most often, companies will use the same corporate colors and many of the same graphics they use in their logo and marketing materials for the basis of their trade show booth signage and design.  These are critical components to a great trade show booth  for your business because you want the booth to be consistent with the branding of your Las Vegas business or company.

Color is key.  You want to reel potential customers in, and one of the simplest ways to do this is to have an inviting colors on your signage on the trade show floor.  You really want to keep the colors balanced and consistent for aesthetic appeal.  If your logo is primarily blue, then go all out and use complimentary colors that enhance your logo. Keep in mind that bright and exciting colors are attractive trade show booth designs because they most likely embody excitement and energy.

What should you do if your colors are less bold?  Well, these can be great, too…  especially when everyone else’s trade show booths are shouting too MUCH color.  

With simple spotlights highlighting the visual panels of the booth and a little colorfulness carefully desinged in front of your booth, along with a matching carpet of pale gray and a couple of simple chairs, your booth could really stand out and people will notice that it is different.

This is another way to have an effective and attractive trade show booth design!  Find out what your competition is up to then do something different!  This is an excellent strategy to compel potential customer to your trade show booth so that you will stand out and they will come to you booth and inquire about exactly what your Las Vegas business is doing.  

Once you reel people over to your company’s trade show booth, you want to be sure they have a reason to stay around and this is where your staffing is key. Make sure you have knowledgeable, cheerful, who enjoy interacting with the public and who know your company’s products and services in and out. So make sure your trade show booth staff is as appealing as the the booth design itself!

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Individual blogs for many Las Vegas businesses have become a necessity in this social media generation. In the day and of MySpace, Facebook, and Twitter businesses are expected to keep up on the trend. Consumers enjoy being able to quickly and conveniently access their favorite companies news updates in one spot. A blog is a great way to inform your consumers of everything happening with your company; upcoming events, current promotions, new items, product reviews, and customer reviews.

If your company has a small budget do not get discouraged, creating a free blog for your company’s website is simple and can be the best way to go even! If you host your own website you can contact your host provider to see if they offer free simple integration with any blogging platforms. If you do not then don’t you worry, there are still many more options for you to look at! You can have your blog hosted by a specialized provider and link it to your company’s website. Some of the free blogging companies include; Blogger, MySpace, OnSugar, Microsoft Live Spaces, Weebly, Webnode, and Yola.

The main downfall of choosing a free blogging option is that by default you will not get your own dedicated domain, instead you will get a sub domain of which ever company you choose to host your blog with (i.e. your website would be http://www.myblog.weebly.com). This can be changed with most blog hosting companies by purchasing your own dedicated domain. Also be aware that with some free blogs you may be limited on your options for advertisement this could even affect your ability to link to you our ecommerce website. All of the blog platforms that are previously listed do not limit your ability to link to outside websites or advertise on your own blog, but if you do choose to go with another blogging platform be sure to read all Terms & Conditions carefully.

You can benefit quite a bit from using a free blogging platform; the obvious one is that you will not have to expand your budget to keep up with the new social media frenzy. The others are savers on your time and IT needs. The free blogging platforms include free templates, and simple to use integration with necessary add-ons. A free blog for your Las Vegas Business is the perfect way to reach a new level of customers and media attention!

For professional Las Vegas blog design, blog marketing and blog content creation services, visit perkolate.com.

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Many Las Vegas companies may decide to follow a shortcut method of planning their marketing communications strategy. Whether you’re an individual business or a company, skipping this step of business development will hinder your sales growth long term. It is important to recognize the focus on advancement by those that take the time to develop an effective marketing communications strategy. You will definitely spend several hours putting this together, but you will know that it’s useful because a marketing strategy provides you with a plan of how to handle projected successes and when it’s completed, you will have gained valuable intelligence about your target customers, brand strengths and weaknesses, competitive landscape, and finally the marketing objectives that will lead you to the top.

Start with what you know.

Take a few moments and capture your thoughts on the ideal target customer for your business. Write it down. Your final notes will give you the detail you need to formalize your Marcom strategy. Consider who you are and what you represent. What image would you like to project in the marketplace? What’s most appealing to your customer? This should be your perspective when putting a marketing communications plan together. Question everything from the customer’s point of view. Note common themes that come to mind – industries, trade associations, demographics, or anything else you notice.

Next, decide where you want to go.

Brainstorm ideas of how you can promote yourself to gain awareness of your brand as you advance through this process. Evaluate your brand’s strengths and weaknesses. Follow the basic marketing S.W.O.T. (Strengths, Weaknesses, Opportunities, and Threats) formula by developing several bullet-point statements to define each section of the analysis. Create a list of competitors in your industry, region, or specialty. You may even wish to complete S.W.O.T.s for your top, three competitors as well. It’s good practice to spend the time getting to know your competitors and this will make you much, much smarter in the end. Everything you do should be viewed through your customer’s eyes. If you have more than one, majority-type of customer, include each perspective throughout your strategy.

Now map it out.

Now that you’re fully armed with detailed knowledge of your customer base, company goals, and strengths you are in a perfect position to map out the marketing venues that will lead you to success. Begin this process with what I call a ‘zero budget.’ Author your dream list. There are no monetary blocks here and this encourages you to consider all possibilities. Explore advertising paths, customer events, trade shows, associations and chambers of commerce. Refine this list with a dose of reality then put it into action. Remember to design your ad promos from the customer’s perspective. 

Try to have fun with this process and take some time to review these web sites for great tips and tricks:

More on marketing intelligence and considerations:
http://www.mindtools.com/pages/article/newSTR_94.htm

Great tips for individuals looking to market:
http://self-employed-marketing.suite101.com/article.cfm/create_a_marketing_strategy

Marketing strategy formats with templates:
http://www.businessballs.com/freebusinessplansandmarketingtemplates.htm

For professional Las Vegas Marketing Communications consulting, contact Perkolate at 702.341.0085 or visit our website at www.perkolate.com.

When starting a new business in Las Vegas, after your business plan, the most important plan you should create is your company’s marketing plan. You can hire a company or marketing professional to help write your marketing plan, however, if budget is an issue for you, there are many free online resources to help assist you in writing a solid marketing plan for your new Las Vegas business.

Let’s start with an overview of why a marketing plan is important (some online resources for your review):

• Why you need a marketing plan to achieve ultimate success
• Yes, you REALLY need a marketing plan
• Do you really need a marketing plan?
• Why do we need a marketing plan anyways?

When looking for a free web host for your Las Vegas website, it may be difficult to find a good web host although they do exist out there. But through all the hosts which are listed in the search engine it can be difficult to sort the good services from the bad services unless you can find sources which have used most of the services in the past and can inform you where to avoid and where to look. That is what this blog post is here to help you with.

What is free web hosting?

Free web hosting is typically provided by companies as a sample to their services, or a reward to loyal customers who purchase domain names, or transfer domain names to their plans from another service provider. Free hosting does not give full control of servers or the page layout (ususally the hosting company will show their ads on your free website hosted page or website). Typically a free host will provide space on a shared server of between 100 mega bytes to 1,500 mega bytes on average. The actual bandwidth for visitors is often between 500 to 5,000 mega bytes. You can either purchase or use your own domain name on a free plan, or use a provided sub domain if the option is available.

Where can I find free web hosting and what kinds are available?

Free web hosting is available all over the internet in different forms. The most common form of web hosting is a shared host with advertisements. Although there are free hosts which do not force ads onto the free websites but the service is less reliable, and the providers may be at risk of disappearing or going out of business from loss of profits to afford to keep the service running.

Some free services also provide ad free services on a post to host basis, and provide the option to upgrade to a paid service once your website reaches the limitations of space and bandwidth. One example of this service is meek host. Meek host provides 1,500 megabytes of space along with 1,500 megabytes of bandwidth if you successfully manage to continually post 15 posts in their host forum every month before the date limit. Once the date limit is exceeded they will suspend your account and allow you approximately 1 month to redeem your posts to get your services back, or delete your entire account.

Some companies that offer free website hosting in one form or another:

• 000webhost.com - Free Web Hosting with PHP, MySQL and cPanel, No Ads
• Bravenet - Web Hosting, Free Web Hosting and Web Tools
• Free Web Hosting from Doteasy.com
• 110mb.com - Free Website Hosting Provider

What are the downsides of free hosting?

With free hosting you should never launch a website that is entirely important to keep live with NO downtime. Free hosts come and go often due to lack of supporting funds costing the users of the free hosting their websites. Also free hosts tend to have more limitations and also much more downtime than a paid hosting plan.

Professional Hosting Options for your Las Vegas Website

If you aren’t interested in launching a website on a free hosting plan and require the most professional solution from the start (and if you have the modest budget), you should consider a professional Las Vegas website hosting company like www.lasvegaswebhostingonline.com. They are backed by professional performance and excellent customer service.

If you have any further questions about hosting your Las Vegas website, feel free to contact me at michael@marketinginlasvegas.com or call me at 702.341.0085, I’d be happy to help!