Different colors carry different psychological meanings and impacts. They can affect your mind and the way you think and feel.
With this in mind, you should choose the color for your logo, website and all of your marketing materials carefully. It has been my experience in Las Vegas that most small business and even medium-sized companies clearly don’t take this into account. In doing so, you’ll be able to keep ahead of your competition and look more professional and polished and you’ll be able to narrow down your choices for color much more easily.
So what do colors mean, both positively and negatively?
Blue
- power and success
- trustworthiness
- peace and harmony
- conservatism and idealism
- reliable and stable
- professionalism
Red
- stimulation and excitement
- speed and intensity
- courage and boldness
- danger and aggression
- loss
Green
- clean and natural
- security and purity
- environmental
- profitable
- optimistic and harmonious
Orange
- energy and heat
- playful and flamoyance
- affordability
- youthful and creative
- stimulation
Yellow
- happiness and friendliness
- hope and optimism
- importance and caution
- playful and curious
- energy
Purple
- royalty and spiritual
- creativity and wealth
- fantasy and adventure
- justice
Black
- sophistication and power
- elegance and formality
- evil and darkness
- mystery and secrecy
White
- purity and serenity
- simplicity
- clean and new
Gray
- conservative and subdued
- traditional and intelligent
With all of the meanings possible with the above colors and combination of the above colors, you can see the benefit of hiring a professional graphic designer in Las Vegas to help guide you in the right direction and help you make a professional decision.
