Studying small business marketing case studies can be a valuable resource and discovery process for your own Las Vegas business or company. I’ve take some time to gather some links to small business marketing case studies for your review:

Business Case Studies, Small Business Success Stories – SmartBiz.com

Articles on branding, re-branding, internet marketing link partnerships, business strategies and case studies.

Small Business Case Studies – Leveraging Twitter! – The Marketing Studio

Over the past year, more and more businesses of all shapes and sizes, are investing time to explore what all the hype is behind “Twitter.”  What many have discovered is that this microblogging phenomenon presents a great opportunity for their companies.  learn more.

8 Visual Case Studies for Fun Marketing Materials! – smbmarketingguide.com

B2B Social Media – The Business.com Case Study

As 2008 unfolded, our team at Business.com closely monitored the explosion of social media interest in the B2B marketing world. learn more.

Successful Email Marketing Case Study – smallbusinessarena.com

“I have recently had a successful email marketing campaign for one of my ecommerce sites. I will share the story of this email marketing campaign as a case study….” read more.

Small Business Marketing Case Study: How We Built Our Business on $200 – Ezine Articles

We started our business with $200. When we opened our bank account, we each deposited a whopping $100. That was the only capital investment we eve made. Everything else that has ever flowed into that account has been earned – albeit, sometimes it seemed as though by rubbing 2 sticks together. read more.

Marketing Case Studies – Marketingprofs.com

Some of these cover larger businesses and companies but still a great Case Study read!

Low-Budget Online Marketing for Small Business - Paperback book from Amazon.com

by Holly Berkley (Author) “What’s the difference between a $100,000 online marketing campaign and a $1,000 campaign?…” (more)

Social Media Marketing Case Study: Smartkit Online Games

Many companies, large and small, are struggling to discover the best way to begin social media marketing efforts. This case study features a small business social media marketing effort with TopRank Online Marketing and online games site, Smartkit. read more.

Innovative marketing and branding your business here in Las Vegas is critical to your business’ success and longevity, especially in these challenging economic times.  Branding your company and creating a consistency in your marketing efforts, both look and feel and messaging, can help you stand out from your competitors and gain visibility and reputation as well.

Marketing is the key strategy in promoting your company’s products and services out in the market place. They first step to planning your marketing efforts is to identify your target market.  Creating relevant messaging for your particular target and designing materials that relate and speak to your target is critical in establishing your company in the market.

There are many key components in marketing your company that you should consider:

• Messaging/Copy Writing – having the correct messaging describing your company’s products and services as well as a clear call-to-action that will make potential customers contact you is key.
• Advertising – researching the key publications, periodicals, newspapers, venues, etc. is very important if you are considering some form of print advertising.
• Internet Marketing – Having a professional, cleanly designed and well planned websites is important in branding your company, it’s probably THE single most important marketing tool you should have.
• PR – Keeping your company’s name out in the public and the press is also very important.  If people read about your company in newspapers or online, they will begin to recognize your company’s name.
• Social Networking – A relatively new concept in marketing that is becoming more and more important to consider.  Sign up for facebook, LinkedIn, myspace, and connect with people you know (and people you don’t) to keep friends and business associates aware of what it is your company does.