Once you’ve published your blog and written at least two entries a week for about three month (needs to have steady stream of content, it’s time to submit your Las Vegas blog out to blog directories.  There are literally hundreds, but here are some key websites you should submit.

National and International Blog Websites:

• seobook
• google
• dmoz blog
• best of the web
• blog carnival
• bloghub
• bloggernity
• blogarama
• blog search engine
• blog catalog
• globe of blogs
• bloggapedia
• blog flux
• blog listing
• blog explosion
• blogger
• blog digger
• technorati
• bloglines
• bloggeries
• blogged
• bigger blogger
• blog toplist
• search 4 blogs
• bloghop

What is an RSS Feed?

RSS stands for Really Simple Syndication or Rich Site Summary. RSS is a network of web feeds used when publishing blogs – and other online publishers like news feeds – over the internet. These feeds are of great marketing value when they are syndicated out regularly changing or timely blog or web content into the internet automatically. People can subscribe to these feeds and website developers and web masters can pull these feeds as content into their own websites.

How Can You Read an RSS Feed?

RSS Feeds are read by other websites and subscribers by using a RSS Reader, a software that allows you to pull the RSS feeds from websites and display them for you to read and use as content. An RSS reader checks the user’s subscribed feeds regularly for new work, downloads any updates that it finds, and provides a user interface to monitor and read the feeds.

Here are a list of a few popular RSS Readers:

• AmphetaDesk
• NewsGator
• Google Reader
• Bloglines

If you have a blog for your Las Vegas business or website, then it’s not enough to simply post every day and hope that people magically discover it. While it is important to regularly add new content, it’s equally important to market your blog. Let’s take a look at some strategies you can use to make other people aware of your blog in Las Vegas and beyond.

1. Submit to Blog Directories

This can be a simple yet effective way to market your blog. There are hundreds of directories that you can submit your blog’s URL to. When web surfers come to these directories, they can search for and find your blog. Best of the Web (botw.org), Yahoo Directory, and DMOZ are a few of the top directories on the web.

2. Submit your RSS Feeds

If you have an RSS feed, then you can spread it around just like your blog’s URL. Yahoo also lets you submit your feed to them; and if you’re lucky, it might show up in the Yahoo News stream. Another good site is Ping-o-matic, which will ping hundreds of RSS feed search engines with your RSS feed.

3. Comment on Other Blogs

Another great way to get your blog out there is to comment on other blogs that are close to your niche. Every time you comment on another blog, you get to link back to your own blog. If you regularly comment on a particular blog, both the blogger and the readers will eventually come over to your blog to see what you have to say.

4. Guest Posts

Guest posting can be a powerful way to market your own blog. Let other bloggers know that you are willing to write a guest post on their blog if they ever want to take a day or two off. If they have a sizable readership, some of those readers will come over and check out what else you have to say.

5. Write Articles for Article Directories

A final great way to market your blog is to write articles for article directories like Ezinearticles. You can write about something related to your blog’s topic, or you can even submit your previously written blog posts. The advantage here is that these articles are more likely to be found in the search engines. Once they read your article, they will often click the link that goes back to your site.

There are many ways to market your blog. The most important thing is to find a method that you enjoy and that works for you – then stick with it.

Individual blogs for many Las Vegas businesses have become a necessity in this social media generation. In the day and of MySpace, Facebook, and Twitter businesses are expected to keep up on the trend. Consumers enjoy being able to quickly and conveniently access their favorite companies news updates in one spot. A blog is a great way to inform your consumers of everything happening with your company; upcoming events, current promotions, new items, product reviews, and customer reviews.

If your company has a small budget do not get discouraged, creating a free blog for your company’s website is simple and can be the best way to go even! If you host your own website you can contact your host provider to see if they offer free simple integration with any blogging platforms. If you do not then don’t you worry, there are still many more options for you to look at! You can have your blog hosted by a specialized provider and link it to your company’s website. Some of the free blogging companies include; Blogger, MySpace, OnSugar, Microsoft Live Spaces, Weebly, Webnode, and Yola.

The main downfall of choosing a free blogging option is that by default you will not get your own dedicated domain, instead you will get a sub domain of which ever company you choose to host your blog with (i.e. your website would be http://www.myblog.weebly.com). This can be changed with most blog hosting companies by purchasing your own dedicated domain. Also be aware that with some free blogs you may be limited on your options for advertisement this could even affect your ability to link to you our ecommerce website. All of the blog platforms that are previously listed do not limit your ability to link to outside websites or advertise on your own blog, but if you do choose to go with another blogging platform be sure to read all Terms & Conditions carefully.

You can benefit quite a bit from using a free blogging platform; the obvious one is that you will not have to expand your budget to keep up with the new social media frenzy. The others are savers on your time and IT needs. The free blogging platforms include free templates, and simple to use integration with necessary add-ons. A free blog for your Las Vegas Business is the perfect way to reach a new level of customers and media attention!

For professional Las Vegas blog design, blog marketing and blog content creation services, visit perkolate.com.

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With the widespread rise of social media websites like Facebook and Twitter, rating websites for every business sector out there, and popular blogs which show up on search engines, it can be difficult to manage your brand’s online footprint. If one popular voice says something negative about your business or product, or even you yourself, it can easily snowball into a public relations catastrophe of epic proportions. The good news about the Internet is that folks are easily distracted – the next big thing will likely take their minds off whatever bothered them. However, all that bad press sticks in Google’s memory like a terrible song, and if anyone searches for your name or your business, guess which sites will be at the top of the list?

There are a number of steps you can take to combat negative press, otherwise known as Online Reputation Management. Depending on the severity of the situation and how popular the negative press is, these can require some public displays of humility, professional assistance, or a full-blown social media campaign.

First off, it’s important to keep tabs on your name’s and business’s presence online. Remember in this digital age, anyone can say anything about your brand and be heard. You have to hear it all. Type your brand into Google every few days or so to stay abreast of any developments.

If you catch a blog post that could potentially be damaging, the best bet is to email the rating service, blogger, or social media user directly. Most people don’t expect to get a message from the person they’re maligning, and many times some frank discussion or incentives will be enough to get them to remove the post. If they don’t, make sure to respond to the complaint in the comments below, and make it appear that the blogger’s dissatisfaction is a freak occurence. Honesty, sincerity, positivity and humanity are the most important tones to take in responding.

If someone is actively trying to discredit your name on search engines, you can fight back by launching a SEO campaign stronger than the one they’re using to put out positive reviews. Every company should do this anyway, in order to build a strong reputaton online that’s less assailable by disgruntled reviewers.

Finally, if government, top-tier news, or wikipedia sites say bad things about your company, you won’t be able to push their negative content top rungs of the search ladder. The best way to combat them is to write a sincere apology and launch a SEO campaign to put it all over the net. Searchers may act like numbers, but they are still people, and will still be swayed by your humanity. Despite it being the 21st century, reputation management is as much about being a sincere human being as it is about SEO.

It seems everyone has joined the blogosphere lately, especially in Las Vegas, well, at least anyone with a computer and the ability to string a few sentences together coherently.

Blogging has quickly become an enjoyable pastime for many and a profitable adventure for a select few. Famous celebrities, movie stars, sports icons, and even our Commander-In-Chief have taken to blogging. For the most part, bloggers began writing to share some part of their life with their readers, with as wide a range of topics as there are bloggers.

Blogging is obviously an exclusively internet endeavor, and as such it is important that blog writers keep this in mind when composing their blogs. Internet readers typically have a shorter attention span, and with such a vast store of reading material at their fingertips, one can hardly blame them. The average time a reader spends on a blog is 96 seconds, so retaining readers can be a challenge. Most blog experts recommend a minimum blog length of 250 words with a top word count at around 1000. If the article is too short, the subject being written about isn’t able to be comprehensively discussed, but if the article is overly wordy, readers are going to be tempted to click onward to a more compact article.

There are also other ways to keep the reader interested. Many bloggers have found that using subject-appropriate links in an article can enhance the reader’s experience, and if these links are to the author’s own writings, then they have another chance to cement the relationship between the reader and writer. Using keywords in your title is another excellent way to pick up new readership from those using search engines to find articles on the topic about which you are writing, and repeating these keywords in the text will add to your article’s ability to be picked up in a keyword search.

Another easy but useful method to gain the attention of a reader is by tagging the article with appropriate tags. Most articles can be tagged from a number of different angles. For example, this article could be tagged as “blogging”, “writing”, or “blog topics”. Tagging gives the reader a quick glance at the article to see if it’s something they’re interested in reading.

Success in the blogging world can be more readily attained by following these reader-friendly suggestions. Happy blogging!