Posted on 12 April 2009
Tags: Advertising, advertising flyers, advertising resources, awareness, Benefits, billboard ads, billboards, brand awareness, bus advertising, bus stop, Business, connell outdoor advertising co, Effective, las vegas, Marketing, marketing efforts, mobile billboard advertising, mobile media, Nevada, outdoor advertising, vegas community, vegas nevada, website
To reach a broader audience in your Las Vegas marketing efforts, many companies and businesses consider outdoor advertising. With outdoor advertising you can reach a large audience to communicate your message and get your product’s companies and services out into the Las Vegas community’s mindset.
The Benefits of Outdoor Advertising in Las Vegas
- More and more vehicles on the road delivers more commuter viewers to your outdoor ad
- Efficient, lower cost, most effective cost per 1000 viewers
- Makes a statement, big bold ads in public, creates brand awareness
- Repetition, your ad gets viewed over and over again, 24/7 - it never turns off
Types of Outdoor Advertising
- Billboards
- Bus Stop Benches
- Transit and Bus Advertising
- Outdoor Signage
- Vehicle Wraps
- Mobile Billboard Advertising
- Flyers
If you are considering outdoor advertising in Las Vegas, the following are some resources and websites to visit for more information, options and rates:
Posted on 02 April 2009
Tags: Advertising, Benefits, Business, company, Effective, email, email marketing campaign, email marketing solutions, las vegas, marketing campaign, marketing newsletter, marketing sales, marketing services, professional, promotions, strategy, tips and tricks, vegas company
Email marketing for your Las Vegas company or business is a very cost effective form of marketing and advertising and can help you keep mindshare in your client’s minds and help find your business new leads.
A professional email marketing services company in Las Vegas can help assist you in desinging a template for your email marketing campaign, help you import your contacts and can train you on how to write your own newsletters, send them out to your database and track the results of your efforts.
In general, you can sign up with a company, like constantcontact.com, and starting at $25/month (cost depends on the size of your email database and the frequency you send emails out to that database), you can communicate directly with your clients and customers from your email database and inform them of:
- Latest company news
- Timely articles, tips and tricks
- Changes in your product and services offerings
- Key management changes
- Specials, promotions and bargains
- Keeps your company in your customer’s mindshare
The Benefits of Email Marketing:
- Sales Conversion Increase - the more time customers hear about your products and services, the more they will consider purchasing.
- Repeat Sales Potential - selling products and services to your existing customers is a much simpler sell that a cold lead as your current customers already know and trust your company.
- Cross Selling Opportunities - your customers might not be aware of all of your products and services and reminding them may gain cross selling opportunities for you.
- Cost Effective Strategy - once your template has been created and your email marketing account is up and running, you can easily and inexpensively create your own email marketing newsletters with no overhead costs except a little bit of time.
Posted on 13 March 2009
Tags: Benefits, blogs, Business, company, Design, developer, free blog, free blogs, google, las vegas, Links, Marketing, marketing tool, Perkolate, professional, professional company, target, target market, traffic, valuable marketing, vegas web, vegas web design, web browser, web designer, website
Adding a blog to your website is relatively simple - there are free blogs or you can have a professional company add a blog to your existing website. The benefits to having a blog are clear. When you write articles that are of importance to a specific target market you are going after, the blog articles can be rich in keywords and your articles can be found on a google search. This generates traffic for your blog and for your main website as well.
Blogs are quick and easy to use and you can add entries to your blog directly through a web browser. You can publish the most timely of articles about your company as well, so it is a great tool for delivering the very latest information.
For an overview of blog marketing read my article “What is Blog Marketing” on this website.
Free blogs are usually hosted on another larger website, but they are free. Here are some links to a free blog you can create yourself to help promote your Las Vegas business:
To include a blog directly into your website, you will usually need the help of a local Las Vegas Web Designer or Developer to assist. If you do not currently have a web design vendor to help you with a custom integrated blog, you can visit my company’s website for
Las Vegas Blog assistance at
perkolate.com and we would be happy to help you.
Posted on 06 March 2009
Tags: awareness, Benefits, Business, business contacts, business interests, company, jigsaw, las vegas, LinkedIn, myspace, Networking, new business, social networking, twitter, website
You may have heard of Social Networking before but do you know what it really means and what impact it could have in growing your business?
In case you don’t know what Social Networking means, I thought I’d start by defining it. Social Networking is the grouping of an individual person into specific groups via websites.
On Social Networking websites, you can create a profile, upload your photo, fill in your stats (personal and/or professional), state your interests, then find other members that have some sort of common thread to add to your own personal networking community. You can find and add contacts that have similar business interests, live in your zip code, connect with people you went to high school or college with - create your own online community.
Here are some free Social Networking websites you should definitely join:
Once you have your profiles set up, search for people you know, or search for people you don’t yet know but that have similar interests and add them to your networks. Participate in these online communities, let your contacts know what you’re up to periodically, check in with people, socialize and network!
Benefits to Social Networking:
- You will make new business contacts in Las Vegas
- You’ll meet up with people from your past that can help market your business or company
- Provides you and your company visibility on the internet
- Gives you an awareness of what is happening in your community
- Your contacts can learn about your business which give your business “mindshare”
While Social Networking does require a fair amount of time to participate, especially if you belong to several, it can also be a lot of fun, and most likely will lead to new business in the near future.
