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	<title>Las Vegas Marketing, Web Design &#38; Graphic Design Resources - MarketingInLasVegas.com</title>
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	<link>http://marketinginlasvegas.com</link>
	<description>Las Vegas Marketing, Web Design &#38; Development, Graphic Design Resources to Grow Your Business</description>
	<pubDate>Thu, 29 Jul 2010 05:10:01 +0000</pubDate>
	<generator>http://wordpress.org/?v=abc</generator>
	<language>en</language>
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		<title>Why You Should Hire a Professional Las Vegas Website Design Company</title>
		<link>http://marketinginlasvegas.com/2010/07/27/why-you-should-hire-a-professional-las-vegas-website-design-company/</link>
		<comments>http://marketinginlasvegas.com/2010/07/27/why-you-should-hire-a-professional-las-vegas-website-design-company/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 03:12:41 +0000</pubDate>
		<dc:creator>Michael Gazzano</dc:creator>
		
		<category><![CDATA[Las Vegas Marketing Resources]]></category>

		<category><![CDATA[Summerlin]]></category>

		<category><![CDATA[Website Design]]></category>

		<category><![CDATA[business owner]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[designing websites]]></category>

		<category><![CDATA[designing your own website]]></category>

		<category><![CDATA[developer]]></category>

		<category><![CDATA[Development]]></category>

		<category><![CDATA[Effective]]></category>

		<category><![CDATA[firm]]></category>

		<category><![CDATA[internet]]></category>

		<category><![CDATA[las vegas]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Perkolate]]></category>

		<category><![CDATA[PHP]]></category>

		<category><![CDATA[professional]]></category>

		<category><![CDATA[professional company]]></category>

		<category><![CDATA[professional designer]]></category>

		<category><![CDATA[professional web design]]></category>

		<category><![CDATA[professional web design company]]></category>

		<category><![CDATA[professional website design]]></category>

		<category><![CDATA[programming]]></category>

		<category><![CDATA[strategy]]></category>

		<category><![CDATA[vegas company]]></category>

		<category><![CDATA[vegas website design]]></category>

		<category><![CDATA[web design firm]]></category>

		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://marketinginlasvegas.com/?p=418</guid>
		<description><![CDATA[As a busy las vegas company or business owner, there are only so many things you could do in a day, especially things where some element of skills is required. Designing your own website is one such activity, one which should really be designed by a professional Las Vegas website design company (we like to [...]]]></description>
			<content:encoded><![CDATA[<p>As a busy las vegas company or business owner, there are only so many things you could do in a day, especially things where some element of skills is required. Designing your own website is one such activity, one which should really be designed by a professional Las Vegas website design company (we like to keep business local). If you are not a professional designer and developer, you should leave it in a professional&#8217;s hands, and a professional web design firm (like my company <a href="http://www.perkolate.com" target="_blank">Perkolate.com</a>) will work closely with you to ensure it meets your marketing goals and is properly and professionally designed.</p>
<p>Here are the key reasons you should hire a local Las Vegas website design company:</p>
<p><strong>It&#8217;s Technical - Leave it to the Experts</strong></p>
<p>Designing websites is definitely not something that just anyone can do. Sure, there are do-it-yourself websites out on the internet, but they have a lot of limitations. You neeed a professional company that can help you shape the design and flow of your website. You need a company that is experienced in specific coding languages like PHP, ASP, HTML and professional softwares like Dreamweaver, Photoshop, and Flash. If you are not familiar with these languages and softwares, you may well have to learn them, because without them, you cannot even think of starting to design a website.</p>
<p><strong>Time is of Essence - Don&#8217;t Waste Yours </strong></p>
<p>If you&#8217;re the average business owner or run a company, do you really have the time to be trying to build and launch your own web site? Rushing through things at this stage, even if it is assumed that you have the appropriate skills for web designing could mean you making a complete mess of your website. That is why I recommend that you hire a professional web design company right here in Las Vegas who will get everything done quickly and effectively.</p>
<p><strong>More Cost-Effective In the Long Run - Don&#8217;t Do It Yourself</strong></p>
<p>If you hired someone in house, you would have to cover all of the costs associated with hiring an employee. That employee most likely will not have all of the marketing, strategy, programming and development skills you might need for your corporate web site. Or if you are trying to build the website yourself, I ask you, wouldn&#8217;t your time be more wisely spent doing what you do best in running and growing your business and leaving a professional web design company to do what they do best and in your best interested? In most cases, working with a professional web company works out to be the most cost-effective option.</p>
<p>For more information on professional website design and development solutions, visit my company&#8217;s website at <a href="http://www.perkolate.com" target="_blank">www.perkolate.com</a>. (We are located in Summerlin)</p>
<p>Cheers!</p>
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		</item>
		<item>
		<title>Legal Advice Resources for Your New Business - Find an Attorney</title>
		<link>http://marketinginlasvegas.com/2010/07/20/legal-advise-for-your-new-business-find-an-attorney/</link>
		<comments>http://marketinginlasvegas.com/2010/07/20/legal-advise-for-your-new-business-find-an-attorney/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 03:30:51 +0000</pubDate>
		<dc:creator>Michael Gazzano</dc:creator>
		
		<category><![CDATA[Marketing Resources]]></category>

		<category><![CDATA[Starting a Business]]></category>

		<category><![CDATA[Attorney]]></category>

		<category><![CDATA[Business]]></category>

		<category><![CDATA[contracts]]></category>

		<category><![CDATA[free legal advice]]></category>

		<category><![CDATA[Legal]]></category>

		<category><![CDATA[online]]></category>

		<category><![CDATA[partnership agreements]]></category>

		<category><![CDATA[starting a new business]]></category>

		<guid isPermaLink="false">http://marketinginlasvegas.com/?p=253</guid>
		<description><![CDATA[When starting a new business or company, legal advice is critical.  Everything on how your contracts and agreements are written to employee agreements, partnership agreements, non-discolusure agreement.
Many forms and agreements templates can be found online doing a simple google search.  Whatever  templates you uncover, it is always best to have an attorney review the documents [...]]]></description>
			<content:encoded><![CDATA[<p>When starting a new business or company, legal advice is critical.  Everything on how your contracts and agreements are written to employee agreements, partnership agreements, non-discolusure agreement.</p>
<p>Many forms and agreements templates can be found online doing a simple google search.  Whatever  templates you uncover, it is always best to have an attorney review the documents as they apply to your business or company.</p>
<p>Here are some resources to help you:</p>
<p><a href="http://business-law.freeadvice.com/business-law/" target="_blank">Free Legal Advice Resources<br />
</a></p>
<p><a href="http://www.legalzoom.com/jump.asp?iRefer=4386&amp;sURL=/index.html" target="_blank"><img src="http://www.legalzoom.com/affiliates/images/banners/legalz125x125will1_revised.gif" border="0" alt="" /></a></p>
<p><a href="http://www.lawyersguide.com/281-0-1-18.html" target="_blank"><br />
</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Improving Your Google PageRank in Las Vegas</title>
		<link>http://marketinginlasvegas.com/2010/07/17/improving-your-google-pagerank-in-las-vegas/</link>
		<comments>http://marketinginlasvegas.com/2010/07/17/improving-your-google-pagerank-in-las-vegas/#comments</comments>
		<pubDate>Sat, 17 Jul 2010 14:52:08 +0000</pubDate>
		<dc:creator>Michael Gazzano</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>

		<category><![CDATA[Las Vegas Internet Marketing Resources]]></category>

		<category><![CDATA[company]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[las vegas]]></category>

		<category><![CDATA[vegas web]]></category>

		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://marketinginlasvegas.com/?p=1331</guid>
		<description><![CDATA[Are you interested in increasing your Google PageRank for your Las Vegas Web Site?
If you haven&#8217;t heard of Google PageRank and you have a Las Vegas web site, it is high time you learned about Google PageRank and how it can effect the success of your website. Having an high Google PageRank can either make [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Are you interested in increasing your Google PageRank for your Las Vegas Web Site?</strong></p>
<p>If you haven&#8217;t heard of <a href="http://en.wikipedia.org/wiki/PageRank" target="_blank">Google PageRank</a> and you have a Las Vegas web site, it is high time you learned about Google PageRank and how it can effect the success of your website. Having an high Google PageRank can either make or break a website in terms of overall success.</p>
<p>You should be. If you have never heard of Google PageRank and you have established a website, it is high time you learned about Google PageRank and what it means to you and the success of your website. Having an excellent Google PageRank can either make or break a website in terms of overall success. Let&#8217;s take a look at what Google PageRank is and why it is so important to every website owner.</p>
<p>First, a word about the Google Search engine: Google is one of the most popular search engines on the Internet. Not only is Google&#8217;s search engine the absolute largest of its kind, the company focuses on making web information easy to access and even easier to find. Google has designed a unique system and the search engine has yet to be surpassed in terms of the information it provides. Google has grown immensely since its early beginning in 1996 and it will continue to be a predominant force on the Internet. Furthermore, because Google offers easy access to immediate information, they own one of the top Internet search engines in the world. Thus, it would serve a webmaster well to become familiar with the Google PageRank process-the Google PageRank is an algorithm that is based on inbound links and other factors and will ultimately determine the location of listing of your website in the Google Search Engine.</p>
<p>What precisely is Google PageRank?</p>
<p>Google PageRank is a process the search engine&#8217;s uses as a way of selecting sites to answer specific queries. Basically, when an Internet user submits a query, the Google search engine will attempt to match websites to the query that has been posed. Yet, there is a bit more to this simple science than the act of submitting a query suggests. Rather, behind the scenes, Google uses specific algorithms to determine if a site specifically address a web user&#8217;s needs by analyzing the content of a site by keyword and by the number of inbound links associated with the site-every inbound link is viewed as a vote and the more votes one has, in conjunction with the more keywords one has, the higher their Google PageRank is.</p>
<p>Why is Your Google PageRank Significant?</p>
<p>What does it mean to you when your Google PageRank is increased? Does it really matter what your Google PageRank is at all? You bet it does-the higher your Google PageRank is the higher on a search engine&#8217;s listing your website will appear. Thus, if you are looking for top billing, especially in a search engine as popular as the one Google offers, you will definitely want to maximize your efforts of getting your website visible and improving your PageRank is the best way to accomplish such a task. Moreover, the higher you appear on the search engine listing offered by Google, or many other search engines, the easier your website is to find. Essentially this equates to more web traffic for your website and if you are running an online business, more web traffic ultimately means more profit for you.</p>
<p>Making Google PageRank Improvements</p>
<p>If you are looking to improve your Google PageRank you can do so by starting a link campaign. A link campaign can help you increase more inbound links to your website and in turn, more inbound links will increase your Google PageRank. How do you start a link campaign? Well, you can go the hard route by scouring the Internet to find websites similar to your own. Or, you can make your link campaign a far easier process by using the services afforded to you by PageRank Browser and locate all of the best, themed websites on the Internet with relative ease.</p>
<p>Of course, there are few things you must bear in mind when you begin your link campaign. Google actually rates various links and holds some links higher than others. In other words, if you link to 100 less than popular sites you may increase your Google PageRank. Conversely, if you link to 50 extremely popular sites and you get inbound links in return, you may significantly increase your Google PageRank because the most popular sites on the Internet are linking directly too you. Thus, when you begin your link campaign, keep this popularity issue in the back of your mind. Further, know that in using PageRank Browser, you will be able to locate the popular sites with ease, and thereby significantly increase your Google PageRank.</p>
<p>About Inbound Links</p>
<p>Quite frankly, some links that you will establish will be better than others. You goal will be to establish the best links possible by examining the quality of inbound links. Various webmaster tools can help you determine the quality of the reciprocal links you establish. You will want to work hard at establishing direct inbound links to your site-direct links from already popular websites. You will also need to establish links to websites that are similar to yours-remember the search engine algorithm used by Google to determine your page rank is based on relevance. You will also find that the location of inbound links is of significant importance. For example, when you establish inbound links, those links that are buried deep within a website will have less influence on the ranking of your website in Google&#8217;s search engine.</p>
<p>What is clear is that your Google PageRank is of significant importance. Thus, every effort should be used to improve your Google PageRank-with the use of webmaster tools and the use of sites like PageRank Browser you should have little difficulty getting your PageRank right where it should be. Therefore, you will not only improve your PageRank you will improve the web traffic you receive by leaps and bounds. Moreover, your improved PageRank will make you a force on the Internet to be reckoned with-you will have a highly recognizable website for all your efforts and you will ultimately improve your online business&#8217; bottom line.</p>
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		</item>
		<item>
		<title>Importance of Professional Graphic Design Services for Your Las Vegas New Business</title>
		<link>http://marketinginlasvegas.com/2010/07/11/importance-of-professional-graphic-design-services-for-your-las-vegas-new-business/</link>
		<comments>http://marketinginlasvegas.com/2010/07/11/importance-of-professional-graphic-design-services-for-your-las-vegas-new-business/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 02:01:58 +0000</pubDate>
		<dc:creator>Michael Gazzano</dc:creator>
		
		<category><![CDATA[Corporate Identity &amp; Branding]]></category>

		<category><![CDATA[Graphic Design]]></category>

		<category><![CDATA[Marketing Communications]]></category>

		<category><![CDATA[Business]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[graphic design services]]></category>

		<category><![CDATA[las vegas]]></category>

		<category><![CDATA[logo]]></category>

		<category><![CDATA[professional]]></category>

		<category><![CDATA[professional graphic design]]></category>

		<category><![CDATA[professional graphics designer]]></category>

		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://marketinginlasvegas.com/?p=1325</guid>
		<description><![CDATA[The Importance of a Professional Graphic Design in Las Vegas
It is all to common for new businesses in Las Vegas to neglect a very important facit of running a profitable business in the modern era: professional graphics. There are very few other areas that can add so much value for such a small investment. It [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The Importance of a Professional Graphic Design in Las Vegas</strong></p>
<p>It is all to common for new businesses in Las Vegas to neglect a very important facit of running a profitable business in the modern era: professional graphics. There are very few other areas that can add so much value for such a small investment. It would be wise for every new business to set aside at least a portion of their initial budget for this very important service. The benefits of ensuring the highest levels of professionalism in a businesses graphics greatly outweigh any cost associated with hiring a professional graphics designer.</p>
<p>Graphics present the first impression of a company to any possible clients or consumers. The first thing that most people look at when they open a company&#8217;s website is the logo. A less than exceptional logo will forever burn in the eyes of the viewer that the company itself is less than exceptional. Conversely, a well designed logo will catch the viewers eye and possible draw in someone who would not have even given the company a second look and turn them into the next satisfied customer. Presenting professionally designed materials will do more to give a business a polished appearance in the eyes of potential customers than most anything else that a business can do.</p>
<p>Secondly, properly designed graphics present a level of professionalism and credibility which can not be gained any other way. In todays business climate it is very easy for almost anyone to start a business. There are no requirements that One of the only way to differentiate yourself from the crowd is to ensure that your business maintains absolute professionalism. Establishing a professional image is not an easy feat, however, using professionally designed letterheads, business cards, logos, and style guides will greatly help to establish credibility in the eyes of any potential customers.</p>
<p>A new business must not overlook this very important facit of becoming credible and profitable. Although it is not absolutely required, it is necessary if a business is to achieve its full potential. Setting aside a budget for well designed graphics will be very worthwhile. A small investment in the beginning stages of a businesses life will pay off immensely down the road as far more potential customers are attracted. Every business should ensure that they present their most polished face to their customers and professional graphics are the only way to do that.</p>
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		<item>
		<title>The Importance of Blog Marketing in Las Vegas</title>
		<link>http://marketinginlasvegas.com/2010/07/02/the-importance-of-blog-marketing-in-las-vegas/</link>
		<comments>http://marketinginlasvegas.com/2010/07/02/the-importance-of-blog-marketing-in-las-vegas/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 20:34:07 +0000</pubDate>
		<dc:creator>Michael Gazzano</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>

		<category><![CDATA[Las Vegas Internet Marketing Resources]]></category>

		<category><![CDATA[Marketing Resources]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Blog]]></category>

		<category><![CDATA[blogs]]></category>

		<category><![CDATA[Business]]></category>

		<category><![CDATA[Effective]]></category>

		<category><![CDATA[las vegas]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://marketinginlasvegas.com/?p=1322</guid>
		<description><![CDATA[If you have a blog for your Las Vegas business or website, then it&#8217;s not enough to simply post every day and hope that people magically discover it. While it is important to regularly add new content, it&#8217;s equally important to market your blog. Let&#8217;s take a look at some strategies you can use to [...]]]></description>
			<content:encoded><![CDATA[<p>If you have a blog for your Las Vegas business or website, then it&#8217;s not enough to simply post every day and hope that people magically discover it. While it is important to regularly add new content, it&#8217;s equally important to market your blog. Let&#8217;s take a look at some strategies you can use to make other people aware of your blog in Las Vegas and beyond.</p>
<p>1. Submit to Blog Directories</p>
<p>This can be a simple yet effective way to market your blog. There are hundreds of directories that you can submit your blog&#8217;s URL to. When web surfers come to these directories, they can search for and find your blog. Best of the Web (<a href="http://www.botw.org" target="_blank">botw.org</a>), <a href="http://dir.yahoo.com/" target="_blank">Yahoo Directory</a>, and <a href="http://www.dmoz.org/" target="_blank">DMOZ</a> are a few of the top directories on the web.</p>
<p>2. Submit your RSS Feeds</p>
<p>If you have an RSS feed, then you can spread it around just like your blog&#8217;s URL. Yahoo also lets you submit your feed to them; and if you&#8217;re lucky, it might show up in the Yahoo News stream. Another good site is <a href="http://pingomatic.com/" target="_blank">Ping-o-matic</a>, which will ping hundreds of RSS feed search engines with your RSS feed.</p>
<p>3. Comment on Other Blogs</p>
<p>Another great way to get your blog out there is to comment on other blogs that are close to your niche. Every time you comment on another blog, you get to link back to your own blog. If you regularly comment on a particular blog, both the blogger and the readers will eventually come over to your blog to see what you have to say.</p>
<p>4. Guest Posts</p>
<p>Guest posting can be a powerful way to market your own blog. Let other bloggers know that you are willing to write a guest post on their blog if they ever want to take a day or two off. If they have a sizable readership, some of those readers will come over and check out what else you have to say.</p>
<p>5. Write Articles for Article Directories</p>
<p>A final great way to market your blog is to write articles for article directories like Ezinearticles. You can write about something related to your blog&#8217;s topic, or you can even submit your previously written blog posts. The advantage here is that these articles are more likely to be found in the search engines. Once they read your article, they will often click the link that goes back to your site.</p>
<p>There are many ways to market your blog. The most important thing is to find a method that you enjoy and that works for you - then stick with it.</p>
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		<item>
		<title>How to Add Your Las Vegas Website to a Search Engine</title>
		<link>http://marketinginlasvegas.com/2010/06/23/how-to-add-your-las-vegas-website-to-a-search-engine/</link>
		<comments>http://marketinginlasvegas.com/2010/06/23/how-to-add-your-las-vegas-website-to-a-search-engine/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 02:47:59 +0000</pubDate>
		<dc:creator>Michael Gazzano</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>

		<category><![CDATA[Las Vegas Internet Marketing Resources]]></category>

		<category><![CDATA[Marketing Resources]]></category>

		<category><![CDATA[Search Engine Marketing (SEM)]]></category>

		<category><![CDATA[Search Engine Optimization (SEO)]]></category>

		<category><![CDATA[las vegas]]></category>

		<category><![CDATA[search engine]]></category>

		<category><![CDATA[search engine ranking]]></category>

		<category><![CDATA[search engine results]]></category>

		<category><![CDATA[vegas web]]></category>

		<category><![CDATA[web traffic]]></category>

		<guid isPermaLink="false">http://marketinginlasvegas.com/?p=1319</guid>
		<description><![CDATA[You may have recently finished your first Las Vegas website. You may have spent a lot of time designing the layout, writing code, or creating other kinds of content for your site. However, without web traffic for your Las Vegas web site, your efforts may have been wasted.
What you should know is that the reason [...]]]></description>
			<content:encoded><![CDATA[<p>You may have recently finished your first Las Vegas website. You may have spent a lot of time designing the layout, writing code, or creating other kinds of content for your site. However, without web traffic for your Las Vegas web site, your efforts may have been wasted.</p>
<p>What you should know is that the reason most websites get any traffic at all is because they are “crawled” by search engines. Being “crawled” refers to a search engine “spider” recognizing your web page. These spiders are computer programs that visit websites for the purpose of later indexing them so they can be added to particular search engines.</p>
<p>To be crawled by a search engine, you typically need to submit your website to that search engine. There are of course many different search engines out there. Ones you may have heard of are AltaVista, Ask.com, Dogpile, Excite, Go.com, HotBot, Info.com, Lycos, and WebCrawler.</p>
<p>With so many apparent choices, you may be wondering which search engines you should submit your website to. Don’t worry. It will not be necessary to submit your website to a hundred different search engines. This is because many search engines, such as Dogpile and WebCrawler, are actually “meta search engines.”</p>
<p>Meta search engines are search engines that are actually powered by results from multiple different search engines. WebCrawler for example draws its search results from Bing, Google, and Yahoo. Other search engines only draw from one source, but again may use a different search engine to power its search results.</p>
<p>Some years ago, there were still many search engines that used their own databases to draw search results from. However, a lot of once profitable online businesses, including search engines, have experienced economic hardships. The result of this has been that many search engine companies have been consolidated, and many previously independent search engines now simply act as facades that produce the same search results as the big three search engines.</p>
<p>The big three search engines today are Google, Yahoo, and Bing. Bing is what Microsoft calls its search engine today. Past incarnations of Bing have included MSN Search, Live Search, and Windows Live Search. Since pretty much all of the supposed competition to these big three draw search engine results from their databases, these are the only three you really need to submit your website to.</p>
<p>Submitting your website to these three sites is very simple and completely free. All you really need to do is enter your website and a short description. Once submitted, it may take a while for your website to climb to a high search engine ranking for certain keywords. However, you will be well on your way to finally directing traffic to your website. Below are links to the website submission pages for Google, Yahoo, and Bing in that order.</p>
<p><a href="http://www.google.com/addurl/" target="_blank">http://www.google.com/addurl/</a></p>
<p><a href="http://search.yahoo.com/info/submit.html" target="_blank">http://search.yahoo.com/info/submit.html</a></p>
<p><a href="http://www.bing.com/webmaster/SubmitSitePage.aspx" target="_blank">http://www.bing.com/webmaster/SubmitSitePage.aspx</a></p>
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