When you compose an email for marketing purposes, keep these points in mind:

• Create a title for the email that will cause readers to want to open your email. People glance at the first few words of the email title to even decide if they are going to open it or delete it.
• Write interesting headlines. So you’ve gotten the reader to open your email, now give them a reason to read on. Glancing at the headlines should make you want to read the news item.
• Keep main articles concise, interesting and to the point. Get to your point quickly, whether it is an offer of some sort, or any other call to action. People’s attention spans are very short, especially in email.
• Create links back to your website when possible.  Readers will click on the links if they want more information.

There are many places you can source an email list for marketing purposes. Most of the time you must buy a list and the prices and quality of the lists you purchase may vary. A good place to start is by exporting the contacts from your email or address book.  They are most likely current clients, business associates and friends. The first time I exported my address book years ago, I was surprised to end up with a list of over 400 email addresses.  If you would like to purchase a list of email addresses, there are many options available to you. Remember to decide upon a target market for your purchased email list. For example, are you trying to source a list in Las Vegas of Small Business owners on the west side of town or specific to zip codes or is your target a national audience of dog owners let’s say.

Websites you can purchase email marketing lists from:

The process is fairly simple. You need to find an online company, set up an account, pay a monthly fee depending on how big your list is and how many times a month you email your list. They will have instructions on how to import email addresses from your address book or the list you’ve purchased.

Building your company’s first website can seem overwhelming at first.  It takes a bit of strategy and planning and really should be something you find blocks of time to work on during your work week or on the weekend. Be pro-active, not reactive.

Just keep in mind these simple rules and ask yourself the following questions to keep you on track:

• Do your have an online marketing plan?
• Do you have a logo, colors chosen and a corporate identity?
• Have you purchased a domain (URL), and a hosting plan? (It’s best to consult with a professional first)
• Do you have a basic outline of what will be on your website?
• Do you have copy written for your website pages or do you need the assistance of an professional copy writer?
• Do you have product photos, corporate headshots?
• Do you have collateral (brochures, flyers, etc.) available as downloads on your website?
• Research competitors near and far for ideas and figure out how you can make your unique selling proposition stand out.
• Create a clear and appealing call-to-action for your website (i.e. Call for free evaluation, 10% off first time order, etc.).
• Will your website require any special functionalty (i.e. ecommerce, shopping cart, flash animation, photo galleries, forms, etc.)?
• Do you have a professional company in mind to build your website (professionals companies know what they are doing, won’t close shop overnight and can help guide)

Focus on one piece at a time, and create a timeline for yourself for completion.

Here are some resources to help you out:

10 Tips to Planning Your Website

8 Simple Steps to Planning Your Website

Ecommerce & Shopping Cart Tips

Perkolate – Las Vegas Professional Website Design & Development

Online marketing methods are low cost, allowing businesses to draw in customers with something as easy as a Twitter update. Online marketing gives businesses more control over the sales funnel. With traditional marketing, businesses have to generate their own lists of customers and then market directly to them. With online marketing, customers discover online businesses simply through a search engine or through a friend on Facebook, providing the business with free marketing. However, some work is required to maximize online traffic.

Search Engine Optimization (SEO)

Customers mostly click on the first couple of links generated by the search engine organic results, which are search results generated based on the webpage’s relevance to the keywords. After looking at the first couple of links, customers usually type in new keywords. The key to getting an explosion of traffic is to maximize your website’s organic search engine rankings by including keywords in text of your website that customers are the most likely to search for, a practice known as SEO. However, do not include too many keywords. Otherwise, search engines like Google will give you a less favorable PageRank or even remove you from their search engine results. The keyword density should be at 3-7%.

Adwords Campaigns (SEM)

When you are using organic rankings, you are competing with other websites to get the ideal keyword density. However, if you are willing to pay for an Adwords campaign, you can create an advertisement that will appear at the top of the search engine results regardless of how your website is set up. While Adwords campaigns cost money, they are effective when the profit generated from product sales justifies the advertising costs. When setting up your Adwords campaign, you must include keywords that will help Google effectively place your advertisements where your most likely customers will see them. Choose keywords that are specific enough to get your advertisements placed in the most appropriate locations.

Social Marketing

Customers sometimes develop ad blindness, failing to see advertisements. However, when customers interact more with your business, they are more likely to take your advice. Social media are programs found on websites such as Facebook.com and Twitter.com. Through social media, you can ask your customers what they want, helping you create the products most likely to appeal to them. Your business can provide status updates through Facebook and Twitter about new product developments, instantaneously, with immediate customer feedback.

Social media marketing is one of the hottest topics in the online advertising world right now. You hear people in Las Vegas throwing out all these buzzwords in reference to the marketing medium. You’ve heard of people raving about it and attributing it to their businesses’ successes. So how exactly does it work? Why are people praising this form of advertising? How can a business use it to take their sales revenues to another level?

You can find the answers to these questions and more through the following three benefits of social media marketing:

Awareness

From a consumer’s perspective, you want your information and updates right away. You want to hear what’s going on as they’re happening. While newspapers and television broadcasts have been the norm, these same companies in Las Vegas have been utilizing social media to get the information to the masses in a much quicker fashion. These news companies resort to tools such as Facebook and Twitter to keep audiences updated right then and there in the moment.

For more sales-oriented businesses, these social media outlets can be used to announce seasonal sales, arrival of new items or services, and also coupon codes to entice consumers to check out their site and make a purchase.

Social media marketing is quite powerful, and when companies are constantly informing their consumers with valuable information and services through these outlets, then the consumers create a bigger buzz amongst themselves.

Networking

The groups of people gathering together in these online hubs are the fuel for social media marketing. If people of similar interests and intentions were not involved, this online revolution would not exist.

As a result of recent events or news for particular niches, people will want to discuss about this amongst fans of these niches. Word spreads through forums, wall posts, and blog comments. Really successful social media marketing campaigns experience this viral effect, and the best part of it all is the price tag of this type of marketing – it’s free.

Business Leads

The buzz created through the people interested in that particular niche can turn into leads or traffic towards a business’ site. The potential for sales increases the more a product or service is talked about.

As long as discussions amongst peers in a niche continue, then there should be a steady flow of traffic to these business sites. It is up to the businesses to maintain the content on their social media outlets in order to keep the traffic flowing. More consistent traffic equals more consistent sales.

It is all to common for new businesses in Las Vegas to neglect a very important facit of running a profitable business in the modern era: professional graphics. There are very few other areas that can add so much value for such a small investment. It would be wise for every new business to set aside at least a portion of their initial budget for this very important service. The benefits of ensuring the highest levels of professionalism in a businesses graphics greatly outweigh any cost associated with hiring a professional graphics designer.

Graphics present the first impression of a company to any possible clients or consumers. The first thing that most people look at when they open a company’s website is the logo. A less than exceptional logo will forever burn in the eyes of the viewer that the company itself is less than exceptional. Conversely, a well designed logo will catch the viewers eye and possible draw in someone who would not have even given the company a second look and turn them into the next satisfied customer. Presenting professionally designed materials will do more to give a business a polished appearance in the eyes of potential customers than most anything else that a business can do.

Secondly, properly designed graphics present a level of professionalism and credibility which can not be gained any other way. In todays business climate it is very easy for almost anyone to start a business. There are no requirements that One of the only way to differentiate yourself from the crowd is to ensure that your business maintains absolute professionalism. Establishing a professional image is not an easy feat, however, using professionally designed letterheads, business cards, logos, and style guides will greatly help to establish credibility in the eyes of any potential customers.

A new business must not overlook this very important facit of becoming credible and profitable. Although it is not absolutely required, it is necessary if a business is to achieve its full potential. Setting aside a budget for well designed graphics will be very worthwhile. A small investment in the beginning stages of a businesses life will pay off immensely down the road as far more potential customers are attracted. Every business should ensure that they present their most polished face to their customers and professional graphics are the only way to do that.

Let’s use Socrates as an example… despite his foundational place in the history of ideas and thought, Socrates actually didn’t really write anything. Socrates radically and skeptically claimed to know nothing at all except that he knew nothing!

How does this fit into creating and delivering truly effective customer presentations? Knowing that Socrates knew nothing, he really spent his life asking questions.

Say for example he was meeting a potential customer who did not understand why they might need a product or service that he was offering. He would no doubt ask them questions about what they did, how they did it, why they did it and what their needs and desires were. Through their answers, he would lead them to understand why they would need what he had to offer.

The key here was that he did not at any stage tell them what he was offering or what he could do for them. To use his original assertion, he did not actually know if the customer needed or wanted what it was that he had.

Know what your customer wants

So not knowing what your customers really want, why do business owners in Las Vegas deliver presentations about their capabilities?

So what is the secret of creating an effective customer presentation then? The key is to be unique in what you present and make your presentation truly relevant to your potential client. You must address their specific issues, concerns and desires, and offer solutions to solve their problems.

Ask yourself

What is your customer’s key problem or need (obviously this would be something you can help with)

If their problem was solved, or their needs fulfilled, how would that help your customer in the long run? Would it save them time? Money?

How do value this savings of time, money or resources?

What happens if your customer did NOT have their problem solved?

Why have they not yet been able to solve their problem themselves or with another vendor?

Once all of these questions are answered, you can go on to tell a customer how you can help and why you’re the best candidate to help them. Next, outline an implementation plan of what needs to be completed, a timeline, and budget to help them get to their goal.