It is all to common for new businesses in Las Vegas to neglect a very important facit of running a profitable business in the modern era: professional graphics. There are very few other areas that can add so much value for such a small investment. It would be wise for every new business to set aside at least a portion of their initial budget for this very important service. The benefits of ensuring the highest levels of professionalism in a businesses graphics greatly outweigh any cost associated with hiring a professional graphics designer.

Graphics present the first impression of a company to any possible clients or consumers. The first thing that most people look at when they open a company’s website is the logo. A less than exceptional logo will forever burn in the eyes of the viewer that the company itself is less than exceptional. Conversely, a well designed logo will catch the viewers eye and possible draw in someone who would not have even given the company a second look and turn them into the next satisfied customer. Presenting professionally designed materials will do more to give a business a polished appearance in the eyes of potential customers than most anything else that a business can do.

Secondly, properly designed graphics present a level of professionalism and credibility which can not be gained any other way. In todays business climate it is very easy for almost anyone to start a business. There are no requirements that One of the only way to differentiate yourself from the crowd is to ensure that your business maintains absolute professionalism. Establishing a professional image is not an easy feat, however, using professionally designed letterheads, business cards, logos, and style guides will greatly help to establish credibility in the eyes of any potential customers.

A new business must not overlook this very important facit of becoming credible and profitable. Although it is not absolutely required, it is necessary if a business is to achieve its full potential. Setting aside a budget for well designed graphics will be very worthwhile. A small investment in the beginning stages of a businesses life will pay off immensely down the road as far more potential customers are attracted. Every business should ensure that they present their most polished face to their customers and professional graphics are the only way to do that.

Don’t panic.  You already have a key component in putting together a trade show booth for your Las Vegas business: your company.  You just have to come up with a consistent and branded design for your booth.

Let’s start with with the fact that you have a corporate logo and business cards and letterhead already for your Las Vegas business.  Most often, companies will use the same corporate colors and many of the same graphics they use in their logo and marketing materials for the basis of their trade show booth signage and design.  These are critical components to a great trade show booth  for your business because you want the booth to be consistent with the branding of your Las Vegas business or company.

Color is key.  You want to reel potential customers in, and one of the simplest ways to do this is to have an inviting colors on your signage on the trade show floor.  You really want to keep the colors balanced and consistent for aesthetic appeal.  If your logo is primarily blue, then go all out and use complimentary colors that enhance your logo. Keep in mind that bright and exciting colors are attractive trade show booth designs because they most likely embody excitement and energy.

What should you do if your colors are less bold?  Well, these can be great, too…  especially when everyone else’s trade show booths are shouting too MUCH color.  

With simple spotlights highlighting the visual panels of the booth and a little colorfulness carefully desinged in front of your booth, along with a matching carpet of pale gray and a couple of simple chairs, your booth could really stand out and people will notice that it is different.

This is another way to have an effective and attractive trade show booth design!  Find out what your competition is up to then do something different!  This is an excellent strategy to compel potential customer to your trade show booth so that you will stand out and they will come to you booth and inquire about exactly what your Las Vegas business is doing.  

Once you reel people over to your company’s trade show booth, you want to be sure they have a reason to stay around and this is where your staffing is key. Make sure you have knowledgeable, cheerful, who enjoy interacting with the public and who know your company’s products and services in and out. So make sure your trade show booth staff is as appealing as the the booth design itself!

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A new year is also a great time to step back from your Las Vegas business and assess all of your current online and offline marketing materials. Have you added products and services? Is it time to refresh your brochure, business cards or logos? Is your website up to date?

This is a great time to readjust things that might not have worked for your business in 2009. Consider polishing your corporate identity and developing new marketing materials. Consider advertising online to promote your website. Consider building partnerships with companies that offer complimentary products and services.

This is a good time to commit yourself to getting out into the Las Vegas community and meeting other business professionals in Las Vegas. You’ll have the time to hear about other companies and businesses and perhaps learn from what they are doing and what has worked for them. It’s also an opportunity to promote your own businesses products and services.

Any way you look at it, you should take the time this week to write down 10 new marketing and business goals and execute one each month of the new year! 2010 should become your year to grow!

Many Las Vegas companies may decide to follow a shortcut method of planning their marketing communications strategy. Whether you’re an individual business or a company, skipping this step of business development will hinder your sales growth long term. It is important to recognize the focus on advancement by those that take the time to develop an effective marketing communications strategy. You will definitely spend several hours putting this together, but you will know that it’s useful because a marketing strategy provides you with a plan of how to handle projected successes and when it’s completed, you will have gained valuable intelligence about your target customers, brand strengths and weaknesses, competitive landscape, and finally the marketing objectives that will lead you to the top.

Start with what you know.

Take a few moments and capture your thoughts on the ideal target customer for your business. Write it down. Your final notes will give you the detail you need to formalize your Marcom strategy. Consider who you are and what you represent. What image would you like to project in the marketplace? What’s most appealing to your customer? This should be your perspective when putting a marketing communications plan together. Question everything from the customer’s point of view. Note common themes that come to mind – industries, trade associations, demographics, or anything else you notice.

Next, decide where you want to go.

Brainstorm ideas of how you can promote yourself to gain awareness of your brand as you advance through this process. Evaluate your brand’s strengths and weaknesses. Follow the basic marketing S.W.O.T. (Strengths, Weaknesses, Opportunities, and Threats) formula by developing several bullet-point statements to define each section of the analysis. Create a list of competitors in your industry, region, or specialty. You may even wish to complete S.W.O.T.s for your top, three competitors as well. It’s good practice to spend the time getting to know your competitors and this will make you much, much smarter in the end. Everything you do should be viewed through your customer’s eyes. If you have more than one, majority-type of customer, include each perspective throughout your strategy.

Now map it out.

Now that you’re fully armed with detailed knowledge of your customer base, company goals, and strengths you are in a perfect position to map out the marketing venues that will lead you to success. Begin this process with what I call a ‘zero budget.’ Author your dream list. There are no monetary blocks here and this encourages you to consider all possibilities. Explore advertising paths, customer events, trade shows, associations and chambers of commerce. Refine this list with a dose of reality then put it into action. Remember to design your ad promos from the customer’s perspective. 

Try to have fun with this process and take some time to review these web sites for great tips and tricks:

More on marketing intelligence and considerations:
http://www.mindtools.com/pages/article/newSTR_94.htm

Great tips for individuals looking to market:
http://self-employed-marketing.suite101.com/article.cfm/create_a_marketing_strategy

Marketing strategy formats with templates:
http://www.businessballs.com/freebusinessplansandmarketingtemplates.htm

For professional Las Vegas Marketing Communications consulting, contact Perkolate at 702.341.0085 or visit our website at www.perkolate.com.

The technique used to enhance the reputation of a business is known as public relations, or PR. The PR department of a company takes care to present a company in the best possible light to the public. Every company is seeking some way to make themselves memorable and more appealing to the public. A successful PR campaign could mean higher profits, access to higher caliber employees, a more respectable reputation in the community, protect the company in times of trouble and scandal, and greater access to funding.

The PR department of a company uses various methods to broaden a company’s reputation. PR is not the same as marketing. In marketing, the department would pay to take out advertisements in print, television, radio, and internet. Marketing is making a direct sales pitch to the public. PR is accomplished through lobbying, speaking at conferences, sponsorships, and community involvement. When a company is involved in the revitalization of an area of a city, the media coverage is considered public relations. Marketing is about short-term goals, such as boosting sales of a specific product. PR is about long-term goals, such as building a brand.

A company with a good reputation has a much greater chance of hiring and retaining quality employees. They also stand a greater chance in securing funding for special projects that involve the community. A successful PR campaign could help a company gain new customers, as well as retain current customers, which would allow a company to experience greater profit margins. A lot of people shop at a certain store because the company’s PR team has created a solid reputation for that company and made it more desirable as a shopping location to the public. On the other side of the coin, if some news has surfaced about the company that could prove to be detrimental, the PR department is responsible for keeping the damage under control.

Communication between PR and the public is not one-sided. PR also takes the opinions and questions of the public back to the company so that they can be addressed. Maintaining this balance requires a person involved in PR to be versatile, and adept at time management. Public relations is a necessary invention for the survival and expansion of the business world. A company needs to present a good reputation in order to remain viable, and a good PR team can help make that happen.

Reasons Why You Need a Facebook Fan Page:

1. It’s 100% Free - in these times, this is an invaluable and no-cost way to market your business products and services.
2. PR - You can publish articles, links to your blog/s, website or any interesting or helpful articles to your fan page that can help you communicate with people in your network and your fans and help keep your business in their mindshare.
3. Fan page is public - this means that major search engines such as google, bing, and yahoo! can index the page and your page can come up in their search results.
4. Personalized URL - upon reaching 100 fans, you can register for your own custom facebook URL (i.e. www.facebook.com/yourcompanyname)
5. Viral Marketing - when you post content to your fan page, it’s automatically added to the pages of all the fans that follow your fan page.
6. Applications - you can choose from dozens and dozens of apps that can help interact with your fans including photo galleries, polls, RSS feeds from your blog or presentations.