Las Vegas Marketing, Web Design » Las Vegas Marketing Resources

Las Vegas Zip Codes – Target Your Marketing Campaigns

Michael Gazzano — Fri, 10 Feb 2012 18:32:54 +0000

I often write on this website and blog that Las Vegas businesses often try to market to the masses, which is a huge marketing error for any business or company in Las Vegas. To run truly successful marketing campaigns that are targeted and well planned, you should identify your target market.

Even with your target market in mind when running a marketing campaign, another successful marketing strategy and tactic that many Las Vegas businesses use is targeting zip codes. Targeting a zip code will enable you to reach a specific demographic in the Las Vegas valley or a group of potential customers close to the area where you do business.

By considering targeting a specific zip code, you can plan a mailing, door-to-door marketing, flyer, print, newspaper or internet marketing campaign and target zip code/s of your choice.

Resources to find Las Vegas zip codes and Las Vegas demographics:

Zip Code Lookup – Yahoo! Small Business
Las Vegas Zip Code Map – Henderson Zip Code Map – greatlasvegashomes.com
Las Vegas Zip Code Map with detailed views – act4u.com
Las Vegas, Nevada ZIP Code Map – hellovegas.com
Free Las Vegas Demographics Report Available For Area Business Owners And Operators – lasvegasnevada.gov
Las Vegas, NV – Neighborhoods & Demographics – neightborhoodlink.com

Las Vegas Email Marketing Campaign Resources for Your Company

Michael Gazzano — Fri, 02 Dec 2011 07:38:38 +0000

Email Marketing can help spread the word in Las Vegas and nationally about your business, products and services. More on why email marketing is important. Defined, Email Marketing is direct marketing to a target market you are trying to reach using email. It can contain news, tips, articles, promotions and specials, but it’s main goal it to market.

When you compose an email for marketing purposes, keep these points in mind:

Create a title for the email that will cause readers to want to open your email. People glance at the first few words of the email title to even decide if they are going to open it or delete it.
Write interesting headlines. So you’ve gotten the reader to open your email, now give them a reason to read on. Glancing at the headlines should make you want to read the news item.
Keep main articles concise, interesting and to the point. Get to your point quickly, whether it is an offer of some sort, or any other call to action. People’s attention spans are very short, especially in email.
Create links back to your website when possible. Readers will click on the links if they want more information.

Where can I source an email list to market to?

There are many places you can source an email list for marketing purposes. Most of the time you must buy a list and the prices and quality of the lists you purchase may vary. A good place to start is by exporting the contacts from your email or address book. They are most likely current clients, business associates and friends. The first time I exported my address book years ago, I was surprised to end up with a list of over 400 email addresses. If you would like to purchase a list of email addresses, there are many options available to you. Remember to decide upon a target market for your purchased email list. For example, are you trying to source a list in Las Vegas of Small Business owners on the west side of town or specific to zip codes or is your target a national audience of dog owners let’s say.

Websites you can purchase email marketing lists from:

How to set up an email marketing campaign?

The process is fairly simple. You need to find an online company, set up an account, pay a monthly fee depending on how big your list is and how many times a month you email your list. They will have instructions on how to import email addresses from your address book or the list you’ve purchased.

Here are some email marketing companies for you to consider:

For professional Las Vegas email and online marketing, visit perkolate.com.

Las Vegas Outdoor Advertising Resources and Companies

Michael Gazzano — Tue, 25 Oct 2011 19:04:36 +0000

To reach a broader audience in your Las Vegas marketing efforts, many companies and businesses consider outdoor advertising. With outdoor advertising you can reach a large audience to communicate your message and get your product’s companies and services out into the Las Vegas community’s mindset.

The Benefits of Outdoor Advertising in Las Vegas

More and more vehicles on the road delivers more commuter viewers to your outdoor ad
Efficient, lower cost, most effective cost per 1000 viewers
Makes a statement, big bold ads in public, creates brand awareness
Repetition, your ad gets viewed over and over again, 24/7 – it never turns off

Types of Outdoor Advertising

Billboards
Bus Stop Benches
Transit and Bus Advertising
Outdoor Signage
Vehicle Wraps
Mobile Billboard Advertising
Flyers

If you are considering outdoor advertising in Las Vegas, the following are some resources and websites to visit for more information, options and rates:

Las Vegas Printing Companies – Directory

Michael Gazzano — Sat, 15 Oct 2011 18:31:34 +0000

I have compiled a list of local Las Vegas printing companies for your consideration in your business printing needs. There are numerous in Las Vegas, however, here are a list of printing companies that print business cards, stationery, letterhead, envelopes, brochures, labels, marketing collateral, banners, packaging, tradeshow materials, and much more:

Internet Marketing and Online Marketing for Your Las Vegas Company or Business

Michael Gazzano — Wed, 05 Oct 2011 15:10:49 +0000

Internet Marketing can really encompass several different concepts or terms – online marketing, search engine marketing (SEM), search engine optimization (SEO), website marketing, to name a few. Whichever terms you’ve heard before is not too important; the important take-away is that you need to promote your business online, grow traffic to your website, create an awareness and brand your business online, improve your search engine result rankings and make the Las Vegas community aware that your company even exists.

Many companies and businesses in Las Vegas make the mistake of launching a website and thinking that drones of visitors will magically arrive each day. Not true. Just like a business card that sits in your pocket if you don’t hand it out to people, most of the time a website can sit out on the internet and if you don’t market that web site, people may not even know you or your business exists.

Here are some ways you or a professional internet marketing company can help market your business online:

Launch a Website – if you don’t already have a web site you are WAY behind the curve. Get one up right away.
Search Engine Optimization – research keywords and key phrases that people would find your website during a search on a search engine and put those words and phrases into the copy on your website, make those same words links between your website pages and place those same words into your website’s site map.
Online PR – There are many opportunities for online PR and Press Releases. For more information see my article on Press Releases for Your Las Vegas Business.
Google’s Free Online Marketing Tools – here’s a list from wikipedia.org. Very helpful and mostly free.
Pay-Per-Click Campaign – ever wonder what those Sponsored Listings are when you search on google, yahoo, msn or aol? That’s right, they pay. You can set up your own campaign, choose they keywords, set your monthly budget and start coming up right along side your competitors by setting a pay-per-click campaign.
Email Marketing – Use a company like Constant Contact to set up an email marketing campaign. You can upload your list of contacts, choose a template and write your email newsletter, it’s easy and fun.
Launch a Blog – Do you have a lot to say about your particular area of expertise or industry (like I do, hee)? Then launch a blog and tell visitors what you’re thinking and let them find out who you are and what your business specializes in.
Banner Advertising – Consider buying space on a targeted web site that promotes your products and services. Set up a special landing page so you can track the results

It’s not too late to get ahead of the Internet Marketing curve, especially in Las Vegas (we are behind the curve in a lot of internet marketing principles). If you don’t, your competition will.

Las Vegas Email Marketing Solutions to Help Find Leads

Michael Gazzano — Fri, 02 Sep 2011 19:01:25 +0000

Email marketing for your Las Vegas company or business is a very cost effective form of marketing and advertising and can help you keep mindshare in your client’s minds and help find your business new leads.

A professional email marketing services company in Las Vegas can help assist you in desinging a template for your email marketing campaign, help you import your contacts and can train you on how to write your own newsletters, send them out to your database and track the results of your efforts.

In general, you can sign up with a company, like constantcontact.com, and starting at $25/month (cost depends on the size of your email database and the frequency you send emails out to that database), you can communicate directly with your clients and customers from your email database and inform them of:

Latest company news
Timely articles, tips and tricks
Changes in your product and services offerings
Key management changes
Specials, promotions and bargains
Keeps your company in your customer’s mindshare

The Benefits of Email Marketing:

Sales Conversion Increase – the more time customers hear about your products and services, the more they will consider purchasing.
Repeat Sales Potential – selling products and services to your existing customers is a much simpler sell that a cold lead as your current customers already know and trust your company.
Cross Selling Opportunities – your customers might not be aware of all of your products and services and reminding them may gain cross selling opportunities for you.
Cost Effective Strategy – once your template has been created and your email marketing account is up and running, you can easily and inexpensively create your own email marketing newsletters with no overhead costs except a little bit of time.